Sat.Feb 04, 2017 - Fri.Feb 10, 2017

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Ep201: SoCal Honda Dealers 'Causejack' Super Bowl for Charity

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Patrick Adams , Managing Director, Secret Weapon Marketing , the creative minds behind the Helpful Bowl , a bigger, better Super Bowl that has SoCal Honda donating money to Boys & Girls Clubs in Southern California for every Big Game ad that has an advertising cliche. Never Miss a Show - Signup for Email Updates.

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27 Stats About How NGOs Worldwide Use Online Technology and Social Media

Nonprofit Tech for Good

Based on data gleaned from the 2017 Global NGO Online Technology Report , below are 27 stats about how NGOs worldwide are using online technology. Within the report you can view the same data broken out by continent. For this year’s report, 4,908 NGOs participated. The primary goal of the report is to set a baseline of benchmarks for success for NGOs worldwide in their use of web and email communications, online and mobile fundraising tools, and social and mobile media. 1. 92% of global NG

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Defending Black Lives Matter and the Alt-Right

The Agitator

Make no mistake. Ever since the U.S. Presidential election political and ideological polarization has increased not diminished. It’s a dangerous trend that should concern and alert every nonprofit with a mission to advocate a point view. Now, as much as any time in history, it is essential that individuals be able to express and promote their viewpoints through affiliation with like-minded organizations without exposing themselves to a legal, personal or political attacks of intimidation.

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How the Super Bowl Inspired Nonprofit Marketing in Atlanta

Kivi's Nonprofit Communications Blog

Kathy Powell shared this post with me on Sunday — before Super Bowl LI. It was a heartbreaker for Falcons fans like Kathy. But let’s go back to a more hopeful time Sunday afternoon , when Kathy took some time from pre-game prep to share some ways she saw Atlanta nonprofits capitalize on their team’s success. ~Kivi. Kathy Powell. Guest Post by Kathy Powell.

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From Cause Marketing to Corporate Causes

Selfish Giving

You do really great work. In fact, you tell people about it all of the time (be honest). You tell family, friends, colleagues, donors, and potential donors. Of course, why wouldn’t you tell them? Your not-for-profit organization really is making a transformative difference in people lives. People get excited about being involved in causes that make a difference—it empowers them too.

Marketing 133
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Twitter Launches Fundraisng Beta for Nonprofits

Care2

Twitter rolled out a new. feature. that lets users make donations directly through the platform. Much like. Facebook Fundraising. , the service is relatively new and only available to a limited number of charities. However, they may soon be going public and that’s definitely good news for the nonprofit community. We know from useful. case studies. that companies using services like Apple Pay experience 2x faster checkout conversion rates.

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Your donors want to find meaning in their lives. But are you helping them?

iMarketSmart

Sick of my rants yet? I’ve droned on and on about the fact that your job is to make your donors feel good and to facilitate the exchange of dollars for value. And, of course, value is in the eye of the beholder (the donor’s eyes). But what I haven’t included much in my list of “feel goods” is “meaning.” Your major donors and planned givers desperately want to find meaning in their lives.

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Defending Black Lives Matter … And The Alt-Right

The Agitator

Make no mistake. Ever since the U.S. Presidential election political and ideological polarization has increased not diminished. It’s a dangerous trend that should concern and alert every nonprofit with a mission to advocate a point of view. Now, as much as any time in history, it is essential that individuals be able to express and promote their viewpoints through affiliation with like-minded organizations, without exposing themselves to a legal, personal or political attacks of intimidation.

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Program Sustainability is Not Just About Funding

NonProfit Hub

“What are your plans for sustaining this project, if you are successful?”. Many of you will recognize this question from grant applications, and unfortunately, it’s one that we often struggle to answer confidently. For years, I used to wing my answer, saying something I thought the funder wanted to hear. Then one day I had the opportunity to research what factors are actually associated with greater program sustainability, and my world changed.

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Are you hunting mice or antelopes? [Guest post from T.J. McGovern]

iMarketSmart

The following is a guest post thanks to my friend T.J. McGovern, Owner/Principal at McGovern Consulting Group (McG). Here is a teaching story I usually share (with a tip of the hat to Tom Suddes): A lioness can actually capture, kill and eat a field mouse. However, it turns out that the energy burned doing that is greater than the caloric content of the mouse.

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Planning Your Editorial Calendar This Year

Kivi's Nonprofit Communications Blog

We’ve always known what a difference an editorial calendar makes. Our Trends Report research shows that nonprofits with effective communications are three times as likely to use an editorial calendar as those who say their communications are ineffective. Effective communicators are also twice as likely to invest significant time into editorial planning as ineffective ones.

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Is Not. Is.

The Agitator

This post is not a plug for Visme, although Visme does have a cool, user-friendly tool for creating infographics. However, it is a plug for infographics … and better data visualization in general by nonprofits. Every fundraising communication is fighting — desperately — for attention. Anything you do visually — photo, infographic, video — can help you win the battle for eyeballs and attention span.

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[PODCAST] Storytelling as Mission Moments | Ft. Lori Jacobwith

NonProfit Hub

Storytelling has been a pretty noteworthy buzzword in the nonprofit sector in the last few years. Blogs, conferences and thought leaders all over the sector stress the importance of storytelling. We all have stories that stem from our work and most of us already know the importance of storytelling. Lori Jacobwith explains a new way to view storytelling.

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Where Did All Our Donors Go?

Ann Green

The ACLU saw a record number of donations come in right after the Trump administration enacted its travel ban. This spawned a discussion on the Nonprofit Happy Hour Facebook page in which someone wondered if these would be one-time donations. That’s a good question since donor retention rates are declining again. New Study Shows Donor Retention Rates Are In Decline.

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Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Happy Friday! Join me for some Mixed Links… Have you done your year-end fundraising debrief yet? If you need more help getting started, here is How To Conduct An End of Year (EOY) Fundraising Review & Audit. Evus Technologies has some tips on How To Create A Successful Crowdfunding Campaign. Jay Love tells you Why Every Fundraiser Should Have a Sustainability Scorecard.

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The Rage-Donation

The Agitator

Ashley Fetters has written an interesting pice in GQ magazine titled, The Rise of the ‘Rage-Donation’ A fun read. What she’s talking about is the flood of post-election donations to nonprofits in the US. Here’s the opening … “Someone I know told me recently that he’s picked up a new habit since the election of Donald Trump: Every time he gets angry watching the news or reading his Facebook feed, he makes a donation to a nonprofit whose cause he believes

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All the Rage: Fundraising on Fury and Revenge

Kivi's Nonprofit Communications Blog

Fundraising isn’t all lofty and inspiring. Lately, a lot of it is quite angry. And quite successful. via GIPHY. Outrage over President Trump’s immigrant ban helped the ACLU raise more money online in one weekend than in all of 2016. . Nathan Pryor hacked an Amazon Dash button to send $5 to the ACLU every time he felt outrage over assaults on civil liberties.

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Fake News. Fake Fundraising.

The Agitator

Sooner or later the fake news scams, hoaxes and parodies that marked this past campaign season on social media had to spill over into online fundraising. To refresh your short-term memory, you’ll recall the press chastising conservative Facebook users for sharing stories that had nothing to do with reality. Hundreds of thousands of people shared stories asserting incorrectly that President Obama had banned the pledge of allegiance in public schools, that Pope Francis had endorsed Donald Trump

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Rise Up! Fly In!

The Agitator

This is a Call to Action. The 100-year-old charitable tax deduction is under imminent threat and nonprofits are gearing up for a fight. Mark your calendar, alert your clients, your board, your CEO and urge them to participate in the “100 Years of Giving DC Fly-In” on February 15-16 to persuade Congress that it must maintain the tax law’s 100-year policy of NOT taxing dollars given to charity.