Selfish Giving

JULY 31, 2019

Build an audience. Engage with that audience. Monetize that audience. Some lucky nonprofits don't even have to build an audience from scratch. They can just tap into an existing one that's growing around them. That's the case with the Atlantic White Shark Conservancy (AWSC) on Cape Cod, Massachusetts. Due to the climate crisis and rising ocean temperatures, more seals are visiting the balmy waters of the Cape and they've brought company: lots of great white sharks.??

Food 113

Food Management Education Education 113

Pam Moore

JULY 28, 2019

Every marketer and business leader is faced with the challenge of where to prioritize their time and investment. Time is our greatest asset in both business and life. How we spend our time can make or break business and marketing success. When it comes to digital marketing, social media and branding, it is no different. In my 20 years of business and marketing experience I have never heard a marketer exclaim, “I have so much time, resource & budget I don't know what to do with it.̶

Technology 60

Technology Marketing Marketing Values 60

NonProfit Hub

JULY 29, 2019

Okay, you did it. You’ve finally turned that idea into a reality and started your own nonprofit. Great job! But the work is far from over. . Donors are one of the most ? if not the most ? important parts of keeping your vision alive. One of your first priorities as a new nonprofit will be to get your vision out there and motivate some donors to get behind your cause.

Finance 66

Finance Nonprofits Communication Retention 66

Elevation

JULY 30, 2019

From managing administrative tasks and delivering services to spreading the word about the organization, volunteers have undoubtedly become the lifeblood of any nonprofit. In fact, their motivations for doing unpaid work are usually the same reasons many of them also donate to the organization they volunteer for. They value the work that you do and are your organization’s most passionate supporters.

Marketing 53

Marketing Marketing Values Management 53

iMarketSmart

AUGUST 1, 2019

Alignment. Have you ever met someone for the first time but felt like you had known them forever? Like you had a mysterious connection instantly? That’s how I felt when I first met Richard Perry and Jeff Schreifels (from Veritus Group) in Philadelphia years ago. That day we arranged to have coffee and we talked for hours. They really ‘get’ it because they recognize that qualification and prioritization is the key to success in major gift fundraising, not just wealth screening!

Values 45

Values Fundraising Fundraising 45

iMarketSmart

JULY 31, 2019

In case you’ve never heard of it… The Fundraising Report Card is a little application I had my staff build a couple of years ago. Basically, if you sync your CRM with it in one easy step or if you upload an Excel or.CSV file to it, you’ll get tons of amazing metrics and charts for your next board presentation. It really is a miraculous and beautiful tool that’s very easy to use.

Fundraising 40

Fundraising Fundraising Nonprofits Technology 40