Selfish Giving

SEPTEMBER 6, 2016

Today on CauseTalk Radio , Megan and I talk to Leslie Engle Young , Director of Impact at Pencils of Promise (PoP) , about how the how organization has become a top philanthropic brand by smashing its goal of increasing access to quality education for children in the developing world. Leslie Engle Young, Pencils of Promise. On the show, Megan, Leslie and I discuss: How Leslie got involved with PoP - and she owes it all to Bob Dylan!

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Children Education Education Communication 189

Pam Moore

SEPTEMBER 7, 2016

Why is it so many smart social media and digital marketers claim they want to lead or are already leading their industry and niche? They write blog posts, record and publish videos, live streams, webinars and podcasts teaching and preaching others how to build a unique brand. They talk about differentiation and how to stand out from the crowd. However, when you do the “double click” and take a deeper look at their strategies, tactics, and content you may see it’s truly lacking

Marketing 113

Marketing Marketing Advertising Technology 113

The Agitator

SEPTEMBER 5, 2016

This morning the publisher officially released Data Driven Nonprofits , a book I believe will become a classic in our sector. Researched and written by Steve MacLaughlin, Blackbaud’s Director of Analytics, Data Driven Nonprofits is to the ‘science’ of fundraising what Ken Burnett’s Relationship Fundraising is to the ‘art’ of fundraising.

Fundraising 75

Fundraising Fundraising Technology Nonprofits 75

Nonprofit Tech for Good

SEPTEMBER 6, 2016

The rapid rise of social media and mobile technology has had a profound impact on website design and email marketing, yet many nonprofits have not yet adapted to the new aesthetics and functionality of a mobile, social Internet. Based upon the knowledge and experience that the nonprofit sector has gained over the last 20 years of using websites and email for storytelling and fundraising, the webinar content below was presented August 23, 2016 to 1,662 nonprofit staff.

Marketing 63

Marketing Marketing Nonprofits Technology 63

Kivi's Nonprofit Communications Blog

SEPTEMBER 6, 2016

Earlier this summer, I mentioned that we’ve been tracking the communications of pairs of national nonprofits working in the same space. Where are the organizations’ strategies in sync? Where do they diverge? What can you learn from their approaches? We are calling the comparisons The Showdown. We will often declare “winners,” but that part is really just for fun.

Communication 49

Communication Nonprofits Marketing Marketing 49

NonProfit Hub

SEPTEMBER 8, 2016

In the world of fundraising, donor cultivation is king. People get sweaty palms over doing the ask, but if you’ve done cultivation right, the gift is like ripe fruit falling from the tree. Too often organizations skimp on donor cultivation. Why spend time on donor cultivation? Not only can you cultivate affordably, it’s also infinitely cheaper to keep a donor than to acquire a new one.

Retail 52

Retail Philanthropy Technology Fundraising 52

The Agitator

SEPTEMBER 8, 2016

Here’s one of the best email subject lines to hit my in-box in a long time … What can I add, except to say that, once I opened the email, Charity:Water indeed delivered the right message, in this case a ‘thank you’ to its volunteers, as usual with a video. Tom.

Communication 60

Communication Marketing Marketing Fundraising 60

Kivi's Nonprofit Communications Blog

SEPTEMBER 9, 2016

Happy Friday, friends! Join me for some Mixed Links… Next Friday, September 16th, Big Duck is hosting a free webinar – #ThanksObama! Social Media Lessons from the White House. Jim Schaffer and Ruth McCambridge wonder Should Board Members of Large Nonprofits Be Paid? M+R has introduced a Social Media Content Idea Generator. Also from M+R, Matthew Kohut talks about Conveying Strength and Warmth on Social Media.

Communication 41

Communication Nonprofits Marketing Marketing 41

iMarketSmart

SEPTEMBER 9, 2016

If you want to know how to communicate with your donors, I strongly recommend you listen to whatever Jeff Brooks says. Jeff is the Creative Director at TrueSense Marketing , the company “that believes in heroes.” He is also the author of the Future Fundraising Blog , some terrific books , and he hosts the Fundraising is Beautiful Podcast (with my friend Steven Screen at the Better Fundraising Co ).

Communication 40

Communication Fundraising Fundraising Marketing 40

The Agitator

SEPTEMBER 6, 2016

If you’re really serious about growing your organization, you must focus on answering this one question: Why do donors do what they do? Unless you can empirically answer that question you’ll continue to be stuck with inefficient, scratch-the-surface guesswork, incremental testing to nowhere, and the oxymoron ‘flat-growth’ Today, the answers to this question of ‘why’ all too often relies on ‘truisms’ from the trove of unproven tribal wisdom.

Fundraising 60

Fundraising Fundraising Nonprofit Management Management 60

NonProfit Hub

SEPTEMBER 6, 2016

This is the second part of a two-part article exploring a potential career transition to a nonprofit position. In the previous segment , overall large picture differences between for-profit and nonprofit were discussed, with the seasoned executive in mind. Here, the environment and the employees of a nonprofit will be considered. This segment will again include the seasoned executive, but will also include questions for a recent graduate to consider before accepting a position with a non-profit.

Non-Profits 31

Non-Profits Nonprofits Leadership Retention 31

Pam Moore

SEPTEMBER 7, 2016

Do you have an interest in Pinterest? How about Pinterest for your business? Would you like to tap into a social network that can help you generate leads, sell more product or services and deliver you more blog or website traffic than Twitter? If yes, you can’t ignore Pinterest. Did you know… When Pinterest launched in 2012 it surpassed 10 million users faster than any other stand-alone social network in history.

Production 112

Production Activism Marketing Marketing 112

iMarketSmart

SEPTEMBER 7, 2016

Funny thing about fundraising is that it all boils down to this: Making sure that your supporters feel good! I know, I know. In the books and webinars, they’ll say, “It’s all about proving impact and results.” Others will say, “It’s all about relationships.” And, yet many more will say, “It’s all about the mission.” But I’m here to say that it’s really all about simply making sure your supporters feel good.

Psychology 40

Psychology Values Fundraising Fundraising 40

The Agitator

SEPTEMBER 7, 2016

We’ve recently had some very informative Agitator posts and commentary from practitioners regarding best approaches to lapsed donors. I don’t want those insights to get lost in the summer doldrums. Start here to review. In particular, I want to draw attention to the Comment of Chip Heartfield, who thankfully shared some hard data on the bequest potential of lapsed donors.

Retention 56

Retention Marketing Marketing Fundraising 56

Lets Talk Nonprofit

SEPTEMBER 7, 2016

It's back-to-school time. And if you have kids - whether they're in kindergarten, starting college or somewhere in between - you make a plan for getting ready for that all-important first day. What about your nonprofit? Are you getting ready for the most important time of your year? December can be make-or-break for your organization's annual budget.

Fundraising 52

Fundraising Fundraising Activism Retention 52

Kivi's Nonprofit Communications Blog

SEPTEMBER 7, 2016

Heather Yandow. In today’s post,we dive into the Individual Donor Benchmark Report by Third Space Studio and focus on donor retention numbers. ~Kristina. Guest Post by Heather Yandow of Third Space Studio. Do you ever wonder how you stack up against other nonprofits? What the average organization’s donor base looks like? Or what you can expect to raise from monthly giving?

Retention 59

Retention Recruitment Universities Management 59

Kivi's Nonprofit Communications Blog

SEPTEMBER 8, 2016

Source: https://flic.kr/p/8q7cDb. The other day my daughter and I were walking down an aisle in a department store and she noticed a huge Halloween products display. “Oh come on!” she said. TOO SOON. I agreed, and we had a laugh about how I forbid holiday music until after Thanksgiving. Ah, the apple doesn’t fall far from the tree. You know what it’s not too soon for?

Fundraising 49

Fundraising Fundraising Nonprofits Production 49