Sat.Apr 09, 2022 - Fri.Apr 15, 2022

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Newsletter: The Role Case Studies Play in the Sales Funnel ; Are Store Openings Part of Your Cause Marketing Strategy? ; Close More Partnership Deals with Affability & Authenticity

Selfish Giving

These days I'm writing a lot of case studies for partnership teams that are eager to use "social proof" to recruit more corporate partners. It's a wicked smahht strategy. Again and again, case studies come up as the #1 way to engage prospects - especially in the middle (evaluation) and at the bottom (conversion) stages of the sales (aka partnership) funnel.

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10 Twitter Best Practices for Nonprofits

Nonprofit Tech for Good

This is the ninth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Thank you! Related Webinar: Social Media Best Practices for Nonprofits. Twitter is not for every nonprofit.

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3 Ways to Personalize the Donor Experience

NonProfit PRO

Donor engagement can be complicated. Donors are engaged in multiple ways, frequently with different appeals and solicitation amounts. This fragmented donor communications experience is a pernicious problem in the nonprofit industry.

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A Fundraiser’s Guide to Measuring Donor Engagement

Ann Green

By Ally Smith. Donor engagement is vital to nonprofit success. By donating, volunteering, and spreading the word about your organization, donors fuel your nonprofit mission. . As a fundraiser, you need to increase donor engagement , and the only way to do that is by tracking engagement metrics and monitoring your success. This article will show you four metrics for measuring donor engagement and tell you why they’re important for your fundraising team. .

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Update: Philanthropy’s response to Ukraine crisis

Candid

Since March 11, when Candid last looked at the global philanthropic response to the Russian invasion of Ukraine, human suffering and economic devastation has only increased. Images of massive tank columns, hollowed-out buildings, and refugees on the move are eerily familiar to those seen in the European Theater of World War II. Even as diplomatic negotiations continue, the future is uncertain at best.

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5 Warning Signs of Nonprofit Cash Flow Issues

The Charity CFO

Cash flow isn’t just an issue for small nonprofits that depend on donations to meet payroll each month. A lack of cash on hand impacts nonprofit organizations of all sizes. Take this example…. A few years ago, we were working with a fully-funded nonprofit. . This organization’s revenue was secured by government contracts and a few key foundations.

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Budgeting for Equity: 3 Steps to Creating a Framework for Lasting Change

NonProfit PRO

Nonprofits are one of the most powerful forces for good in our world. They feed the hungry, house the homeless, stand up for those too often not heard and so much more. However, even with the best intentions, nonprofits can sometimes fall short of realizing their mission. One reason for this is failing to budget for equity.

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The Next-Gen Major Gifts Fundraising Metrics Your Nonprofit Should Be Measuring

iMarketSmart

If you looked up suggestions for which major gifts metrics and KPIs your organization should be measuring, most of what you’d find would seem fairly reasonable. The typical metrics measure activities quantitatively, such as number of calls, number of visits, number of solicitations, number of gifts, and so on. But there’s a problem with most of those metrics.

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Transition Tips for Chief Executives and Boards of Directors

Blue Avocado

The stronger the relationship between the board and chief executive, the better they work together for a planned transition. I’d love for the board of directors to be my close friends. Who wouldn’t? They are thoughtful, funny, interesting people. Yet in my role, that won’t happen. I am a nonprofit CEO, and these good people […]. The post Transition Tips for Chief Executives and Boards of Directors appeared first on Blue Avocado.

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What Are Donors’ Reasons for Giving?

NonProfit PRO

I seek to generate a basis for giving from each donor’s perspective. Through those stories, you can learn a great deal. You must listen to gain a strategy for a solicitation approach over time. .

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[Case Study] First-Time Golf Tournament Exceeds Fundraising Goal for Habitat for Humanity of Chicago

Nonprofit Tech for Good

Organization Snapshot. Habitat for Humanity partners with communities all over the globe to help build homes, with the vision of a world where everyone has a decent place to live. Globally, Habitat for Humanity has worked in more than 70 countries and helped more than 39 million people with improved living conditions since 1976. On the local level, affiliate organizations work with trusted partners and residents to improve communities and build strong neighborhoods.

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How a New Era of Volunteer Programs Is Embracing Diversity, Equity, Accessibility, and Inclusion

Twenty Hats

… Read More The post How a New Era of Volunteer Programs Is Embracing Diversity, Equity, Accessibility, and Inclusion appeared first on Twenty Hats.

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5 Ways to Better Support Your Volunteers in 2022

The Volunteer Hub

If you want volunteers to keep volunteering, your organization must support them. Here are 5 ways to better support your volunteers and drive the most value from them in 2022. One of the best ways to get the most value from your existing volunteers is by making sure that they are engaged, empowered, and supported. Providing a high-level of support to volunteers should start from the beginning and stretch the entirety of their experience with your organization.

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Do You Need Goals for Mid-Level Donors?

NonProfit PRO

While more and more organizations are realizing the value of a mid-level program, the concept of having mid-level donors, and creating specific strategies and a program for them is still in its infancy.

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Redefining How Communications Directors Think About Time

Kivi's Nonprofit Communications Blog

It’s one of the most common complaints we hear from nonprofit communicators: I don’t have enough time to do all this work. . Our Problem with Not Having Enough Time. But, of course, we all get the same number of hours in a day. It’s not that you need more time; it’s that you need fewer things to do in the time you have. But we also know that if you work in nonprofit communications, 99% of the time, you’ve been asked to do too much (or have agreed to do too much or h

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How the National Air and Space Museum Took Volunteering Virtual

Twenty Hats

… Read More The post How the National Air and Space Museum Took Volunteering Virtual appeared first on Twenty Hats.

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Creating Engaging Content for Your Donors: 4 Things to Know

Foundation Group

The post Creating Engaging Content for Your Donors: 4 Things to Know appeared first on Foundation Group®.

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How to Drive More Nonprofit Direct Mail Response

NonProfit PRO

So how can you transform your direct mail to include a video? Obviously, you need to generate as many donations as possible with the least amount of money spent, so let’s look at the options and costs. .

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Day in the Life of a Nonprofit Communicator – Deborah Zuniga Goldberg

Kivi's Nonprofit Communications Blog

Deborah Zuniga Goldberg. Here is the latest submission for our Day in the Life of a Nonprofit Communicator series. This series lets you describe your workday in your own words. Want to be be featured? Keep reading to learn how you can submit your day. Deborah’s Bio: Deborah is a Bay Area-based nonprofit consultant who helps organizations improve their visibility and impact through ethical storytelling and strategic communications.

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Volunteers Want to Give: How to Respectfully Cultivate Donors from Your Corps

Twenty Hats

… Read More The post Volunteers Want to Give: How to Respectfully Cultivate Donors from Your Corps appeared first on Twenty Hats.

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Don’t Give Up!

iMarketSmart

“I’ve already made all of my giving decisions for this year, so there’s no reason for us to meet.”. Here is another common objection that a prospective benefactor will share when you try to reach out to schedule a visit. The first thing I’ll say is this: as a general rule, as major gift fundraisers we are way too passive. 99 times out of 100 a donor says a line like this and the fundraiser simply gets back in their shell like a scared little turtle and moves on.

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Which ‘Harry Potter’ Hogwarts House Would Run the Best Nonprofit?

NonProfit PRO

I realized that each Hogwarts House has admirable traits and that they could be combined to create some truly stellar teams. If we look at the descriptors of each house, we’ll see that the nonprofit arena needs Hufflepuffs as much as it needs Gryffindors. Let’s check it out the Nonprofit World Houses.

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How Smart Tech Can Make Philanthropy Smarter

Allison Fine

Stop us if you’ve heard this one before: A new technology walks into an organization and says, “I’m here to solve all your problems!” Yup, you have. We get it, the last generation of digital tech, particularly email and social media, created a cacophony of messages and amplified the always-on, toxic work culture. You have every right to be furious at whoever created the “reply all” button.

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5 Things to Know Before Hiring a Nonprofit Web Consultant

Get Fully Funded

For many donors, your nonprofit’s website provides their first impression of your organization and subsequently influences how they’ll interact with your organization going forward. Marketing savvy nonprofits are well aware of this and make the effort to invest in their websites. However, you don’t need to be an expert on website design or marketing to create a valuable website, because you can call in someone who is!

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Reimagining Team Building: Tools to Strengthen Workplace Culture

Kivi's Nonprofit Communications Blog

When I was pulled into team meetings each week, I experienced a dark, gray cloud over my mornings. . Team meetings are not always fun; the activities become monotonous, and rooted in work pressure. I have worked as a freelancer in graphic design on several projects, and part of my work has been to take in the climate of the organization before I can build communications and systems and marketing collateral for these companies.

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How Customer Data Platforms Can Revolutionize Your Nonprofit

NonProfit PRO

customer data platforms are changing how organizations do business worldwide rapidly. Nonprofits need to keep up with these changes and take action to stay competitive. Why? We’re nearing the end of cookie tracking.

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AFP Northwest Indiana

Bloomerang

————. The post AFP Northwest Indiana appeared first on Bloomerang.

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Build the Board You Need with a Board Matrix!

Successful Nonprofits

The post Build the Board You Need with a Board Matrix! appeared first on Successful Nonprofits.

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A Beginner’s Guide: How to Run Your First Advocacy Campaign

Care2

Advocacy campaigns drive society to consistently progress toward a better, more livable world. They bring attention to issues that hold us back and empower supporters to take specific actions that are aimed at addressing and resolving those problems. From reducing greenhouse gas emissions to creating more livable home environments for at-risk youth, and everything in between, advocacy campaigns have the potential to drive real progress for your cause.

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Case Study: How a Small Charity Keeps Growing Its Monthly Donor Base

NonProfit PRO

As you know I love hearing from nonprofits. That’s how I learn. And that’s how I believe we all learn together. And I’m always amazed, especially at how small nonprofits keep growing and doing more — even with few resources. I think the biggest asset they have is the conviction, the belief that they can do it.

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Central Nebraska Nonprofit Conference

Bloomerang

————. The post Central Nebraska Nonprofit Conference appeared first on Bloomerang.

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How to Succeed in the First Year of Fundraising for Startup Nonprofits

Get Fully Funded

Fundraising for startup nonprofits, especially during the first year, can feel like standing at the base of a mountain with no climbing gear. Where do you even start? How do you get your first foothold? “What was I thinking, starting a nonprofit?”. Yet, alongside the fear and uncertainty is a rush of excitement. “I’m doing it! Let’s get this thing launched and make a difference in the world!”.

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Why Do Nonprofit Accountants Quit?

The Charity CFO

During the “Great Recession,” nonprofits have lost their accountants and financial directors at record rates. And finding new, qualified help that they can afford is nearly impossible…. At the same time, hundreds of nonprofits are waking up to realize that the financial structure they’ve always relied on doesn’t work as well any more. And they’re tired of the hamster wheel of hiring, re-hiring, training, and re-training bookkeepers and accountants.

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5 Reasons Nonprofit Organizations Should Apply Now for the Employee Retention Credit

NonProfit PRO

The Employee Retention Credit (ERC) was one of the government tax incentives passed to encourage eligible employers to continue paying employees and keep their businesses running during the economic fallout of the coronavirus.

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AFPICON 2022

Bloomerang

————. The post AFPICON 2022 appeared first on Bloomerang.

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Why You Should Focus Your Fundraising Efforts on Generating Gifts of Wealth (from Assets) Not on Disposable Income (from Credit Cards, Checks, or Cash)

iMarketSmart

Gifts of wealth. A donation comes from the intersection of motivation and cost. Most of this series focuses on the motivation side. But often the secret to unlocking major gifts is on the cost side. That secret is this: Major gifts are gifts of wealth, not disposable income. It’s a simple distinction. But it’s powerful. Wealth is different. It’s not just a different amount.

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How to Write Your Nonprofit Value Proposition to Increase Donations

NextAfter

Every fundraiser trying to raise more money for their nonprofit needs to know how to write your nonprofit value proposition. Whether you’re having a face-to-face conversation, sending an email, mailing out an appeal, or talking on the phone – your value proposition is the most critical tool you have to help your donors say “yes” to giving. You’ve certainly heard all sorts of “best practices” around how to write your nonprofit value proposition, and I’m not here to repeat any of those.

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