Sat.Jul 18, 2020 - Fri.Jul 24, 2020

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Newsletter: Meet the Queen of Cause Marketing ; Mountain Dew, Country Time Cut Stimulus Checks to Causes ; Time to Rethink the Humble Press Release ??

Selfish Giving

Tomorrow is our next virtual book club meeting! Join Megan Strand and me at 4pm ET (1pm PT) to discus How To Be An Antiracist by Ibram X. Kendi. Register via this Zoom link to be part of the discussion. Or, watch the Facebook Live stream in our Read With Purpose group. This is going to be a great meeting! Even if you haven't read or finished the book, join us.

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How Nonprofits Can Track Google Grant Conversions in Google Analytics

Nonprofit Tech for Good

By Grant Hensel , CEO of Nonprofit Megaphone – an agency that specializes in Google Grant management for nonprofits. Nonprofit Megaphone is Google Certified and supports over 300 nonprofit clients. The Google Grant gives nonprofits $10,000/month to spend on ads in Google Search. But as part of this award, nonprofits are required to set up and maintain conversion tracking on their website.

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Adding First and Last Names to Your Email Database

Kivi's Nonprofit Communications Blog

Here’s a great question that came in this week. “I’ve inherited an email list that has been populated with a form that collected only email addresses. In order to add these people to our new CRM, I need first and last names. Do you have any recommendations for email strategy to get people to share their names?” First of all, this is not uncommon.

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3 Essentials for Fundraising Technology: A Beginner’s Guide

Nonprofit Marketing Insights by GlobalOwls

3 Essentials for Fundraising Technology: A Beginner’s Guide. We all know the power of Fundraising for Nonprofits, but how do you get started with the right Fundraising Technology? Check out this starter’s guide and learn more. Fundraising is hard work. Between planning events and organizing information, everything you’re doing should serve to make the donor experience easier.

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Are Your Brand Values Inclusive?

Mission Minded

With our goal of being an ever more inclusive organization, we didn’t change our values, but we recognized the need to change how we express them. The post Are Your Brand Values Inclusive? appeared first on Mission Minded.

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10 Reasons You Need an Audience First Marketing Strategy NOW [podcast + worksheets]

Pam Moore

SocialZoomFactor · 10 Reasons You Need an Audience First Marketing Strategy. If your marketing strategies and tactics are focused on trying to be everything to everyone, you are likely winding up being nothing to nobody. If you are targeting conversations trying to talk to everyone you are likely not talking to anyone. The #1 way to ensure that your marketing campaigns and programs perform at the highest level is to to make certain that you are targeting the right audience.

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6 Ways to Get More Value Out of Your Next Press Release

Kivi's Nonprofit Communications Blog

Flickr Creative Commons photo by Alvin Chua. Many communicators overvalue the importance of press releases. Yes, a press release is an important part of your nonprofit’s media relations toolbox. But it is just one tool. Most nonprofits that are successful in getting meaningful media coverage do so through building relationships with journalists and other influencers — and then leveraging those relationships into placements in stories.

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3 Tips for Growing Leaders at Your Organization in 2020

Concord Leadership

The leader’s journey comes with struggles for everyone, and especially so during times of instability like now. With COVID-19 encouraging or requiring all nonessential workers to stay home, and the virus adversely affecting the global economy, you’ve likely had to rethink the ways you engage and compensate your employees. Being a leader involves pinpointing the […].

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Innovate Your Marketing Strategy for the New Normal [podcast]

Pam Moore

SocialZoomFactor · Marketing Your Business in the New Normal. Many marketers feel as if the stable ground they were standing on just a few short months ago is now constantly moving like a digital earthquake. What use to be “normal” is now a distant past. The only guarantee we have is change. It's time for marketers to do what they do best… innovate and prepare for the future.

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Mixed Links for Nonprofit Communicators – July 24, 2020

Kivi's Nonprofit Communications Blog

How was your week? Let’s start the weekend with the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have a lot of social media tips, virtual fundraising ideas and successes, and more. It’s time for Mixed Links… You need to reach your supporters in many different places.

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3 Tips to Write an Effective Nonprofit Business Plan

NonProfit Hub

“The way we run nonprofits is actually undermining the causes we love and our profound yearning to change the world.”. These words belong to Dan Pallotta, an American entrepreneur, author, and humanitarian activist, who, in his Ted Talk, reiterates that a nonprofit should be run like a business. According to Pallotta, philanthropy is a market and it is the business of ‘encouraging love’ and ‘increasing awareness.’ Besides their impact through purpose, nonprofits usually need the same tools

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Make a Refreshing Jump Back into Business with Your Own Drinks Van

Nonprofit Marketing Insights by GlobalOwls

Make a Refreshing Jump Back into Business with Your Own Drinks Van! As the economy is slowly creeping back to normality , many people have found themselves with a freshly charged desire to do something new and explore more interesting ways to expand their income potential. And there’s a good reason for that – one silver lining in the massive recent cloud that was the Coronavirus pandemic is that there is now a lot of opportunity for starting various types of businesses.

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Optimize Your Marketing Strategy for the New Normal [podcast]

Pam Moore

SocialZoomFactor · Marketing Your Business in the New Normal. Many marketers feel as if the stable ground they were standing on just a few short months ago is now constantly moving like a digital earthquake. What use to be “normal” is now a distant past. The only guarantee we have is change. It's time for marketers to do what they do best… innovate and prepare for the future.

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Coworkers Who Communicate All Day, Every Day

Kivi's Nonprofit Communications Blog

With more nonprofit professionals working from home during the pandemic, some of you are experiencing a new problem: coworkers and bosses who suddenly want to be in constant communication with you. Of course, we communicators desperately need our coworkers to talk to us in order for us to do our jobs well, but not ALL DAY, EVERY DAY. Let’s tackle this situation using our Four Steps to Work Through Collaboration Problems.

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Making Smart Investments is More Important than Ever

Ann Green

Nonprofit organizations will be facing some tough times ahead. During an economic downturn, the need for nonprofit services grows while some donors won’t be able to give as much, if at all. Your first inclination may be to make cuts or continue working with a bare-bones budget with the mindset “we can’t afford this.” . I understand you want to be cautious.

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18 Nonprofit Metrics You’re Not Using – But Should

Nonprofit Fixer

We’ve all been there. Your grant report (or your annual report) is due in a week, and you are struggling to tell a story of all that you accomplished this past year. You had high hopes to have some sexy metrics to report, but you don’t. You know you kicked butt this year, so why don’t the numbers show that? You think, “What did we really accomplish?

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A Day in the Life of a Quarantined Nonprofit Communicator – Karen Hansen

Kivi's Nonprofit Communications Blog

Karen Hansen. Here is our latest submission for our Day in the Life of a Nonprofit Communicator – Quarantine Edition. Let’s see how everyone else is doing out there adapting. Karen’s Bio: Karen Hansen is director of membership, marketing and communications for a journalism professional association. During quarantine, she and her cat split their time between her DC studio apartment and boyfriend’s northern Virginia townhouse.