Sat.Sep 08, 2018 - Fri.Sep 14, 2018

article thumbnail

Stop Listening to Social Media Gurus and Build Your Own Digital and Social Marketing Plan

Pam Moore

How much time have you spent the past 12 months watching videos, reading blog posts, listening to podcasts, attending webinars, participating at live in person industry events with a goal of hoping to learn the path to success in the online world? There’s no doubt you could spend your every waking hour listening and watching others to learn what they suggest you should do to be super successful, rich and famous (or so they say.).

Marketing 163
article thumbnail

Newsletter: GameStop Aims to Score $100K TODAY for Charity ; At What Stores are Consumers Spending Money?; Nike’s Lesson for Nonprofits??

Selfish Giving

GameStop is uniting the gaming community TODAY to raise $100,000 to support Make-A-Wish Foundation and Children’s Miracle Network Hospitals. And I'll be watching it all on Twitter where they are having an all-day Twitter-a-thon. Here's how they describe the day: For one day only, gamers can connect with their favorite directors, developers, designers and players at the top video game and collectibles companies to benefit charity during the GameStop Gives Twitter-a-thon,” said Eric Bright,

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

11 Hispanic and Latino Organizations Everyone Should Know

EveryAction

Hispanic Heritage Month, officially founded in 1968 , occurs each year from September 15 to October 15, a period which includes the anniversary of independence of eight Latin American countries. During National Hispanic Heritage Month in the U.S., we recognize the contributions made by and the important presence of Hispanic and Latino Americans to the United States, and celebrate their heritage and culture.

article thumbnail

BEYOND CUTE: Why Nonprofits Should Try Emoji In Their Digital Marketing

Kivi's Nonprofit Communications Blog

Emoji! These little symbols are exploding in number and placement in our digital lives. Wired called them “the first language born of the digital world.”. In 2015, Oxford Dictionaries named emoji as its “Word” of the Year , when they moved beyond millennial messaging and exploded into the global mainstream. Today, emoji have made their way into almost all forms of digital communication, and beyond.

article thumbnail

Stop Listening to Social Media Gurus and Build Your Own Digital and Social Marketing Plan

Pam Moore

How much time have you spent the past 12 months watching videos, reading blog posts, listening to podcasts, attending webinars, participating at live in person industry events with a goal of hoping to learn the path to success in the online world? There’s no doubt you could spend your every waking hour listening and watching others to learn what they suggest you should do to be super successful, rich and famous (or so they say.).

Marketing 103
article thumbnail

5 Tips to Improve Your Online Fundraising

NonProfit Hub

Making an online ask may seem difficult if you’re not used to digitally interacting with donors, but you’d be surprised by how easy it can be. Check out these five tips for bolstering your online fundraising. 1. Develop your social media strategy. Social media has quickly become the most popular way to engage with your community. Your first step is to determine where to focus your energy.

article thumbnail

Five Signs You Should Double Opt-In Your Emails

EveryAction

Building out an email list is a science; each factor from your subject line to the length of your email body, to the timing of your send can contribute to your list growth. But even a perfectly crafted email can underperform on a list that is not vetted for the authenticity, deliverability, and engagement of its email audience. Confirmed-opt ins, also known as double-opt ins are an increasingly popular tool among email strategists.

More Trending

article thumbnail

Why you should worry less about reducing overhead and more about delivering value.

iMarketSmart

Fundraisers and donors are in a pickle. They have been unfairly subjected to a broken system for decades. It isn’t their fault, but it is their problem. Charities are saddled with extra pressure to meet formulas for how much they should spend to raise money. This policing of business practices stifles the actual mission. Critics often preach that charities need to act more like businesses, but then they refuse to let them.

Values 56
article thumbnail

6 Questions to Ask Yourself Before Rebranding Your Nonprofit

Mission Minded

If you’re wondering whether or not rebranding your nonprofit is the right move, our 6-question guide will help you consider the question more deeply. Branding energizes your nonprofit, and provides you with clarity about your identity, purpose, and message to the world. Creating the right brand strategy can also be challenging, time-consuming, and a significant financial […].

article thumbnail

Storytelling Workouts for Year-End Fundraising

EveryAction

As End of Year Fundraising quickly approaches we've started to think of what you can do now to ensure a successful fundraising season. With so many EOY campaigns , one of the most powerful ways for donors to connect with your cause is through the power of storytelling. A good story resonates with the donor, connects them to your vision, creates a sense of urgency, and gives donors an outlet to take action.

article thumbnail

Media Relations Without Reporters?!?

Kivi's Nonprofit Communications Blog

If you are…. Tired of begging for media coverage. Wondering how to engage social media activists and citizen journalists. Or wanting more control over telling your own stories. Then I have some good news! You don’t have to rely on journalists to cover your nonprofit and hope they get your story right. In addition to that “Earned Media” you get from chasing after reporters, you can also focus on your “Paid Media” like advertising and “Owned Media” which includes your website, newsletter, blogs, a

article thumbnail

4 Ways Your Business Should NOT Respond to an Online Petition

Care2

Last April, 69-year-old pulmonologist David Dao was dragged, wounded and bleeding, off of a United Airlines plane after refusing to voluntarily relinquish his seat on an overbooked flight. That cringe-worthy incident was captured on fellow passengers’ phones, quickly going viral and turning into a notorious PR disaster. The consequences for United were swift and severe.

42
article thumbnail

The Anatomy of a Great Social Media Post

NonProfit Hub

When it comes to marketing, social media should be your organization’s go-to tool. It helps you reach a wider audience, engage with distant supporters, draw people to your website and legitimize your brand. Although managing multiple accounts for your organization may seem confusing and overwhelming at first, good social media content actually follows a pretty simple formula.

article thumbnail

Keep Better Contact Records with the Personal Email to Notes Feature

EveryAction

For fundraisers, the clarity of each donor contact record matters. A clean and complete contact record saves time and provides fundraisers with the full picture. Development teams need to know how the relationship with each donor has evolved over the years. It is impossible to track the nuances of all of those relationships without a little extra help from your CRM.

article thumbnail

Avoiding Dealing with GDPR? Here Are Some Easy Reads to Get Started

Kivi's Nonprofit Communications Blog

U.S. nonprofits might think they don’t have to worry about spam and privacy legislation elsewhere, but that’s not true. The reality is that if you are communicating online (and who isn’t?) you should really stay abreast of how the rules in other countries, like Canada and the European Union, are changing best practices everywhere. It may not happen immediately, but odds are extremely high that the software providers you use will eventually expect you to comply with these rules,

article thumbnail

Expert Advice about Online Newsrooms, Part 1: Great Content

Kivi's Nonprofit Communications Blog

Throughout my years as a reporter with stressful deadlines, I’ve learned to appreciate companies with good online newsrooms on their websites. So I wasn’t surprised to find when we began conducting interviews with journalists for our Modern Media Relations book that vibrant online press rooms are more likely to make you a media darling and treasured source.