Selfish Giving

JULY 24, 2019

Let's get clear on the difference between a charity partnership vs. marketing partnership. A CHARITY PARTNERSHIP is when a company partners with your nonprofit because they want to support the mission of your organization. Some of the reasons companies will do a charity partnership include. 1. They love what you do and want to support you! Yay! This is the best, right?

Marketing 113

Marketing Marketing Food Associations 113

Nonprofit Tech for Good

JULY 21, 2019

Fundraising Stats. The average online gift in 2018 was $96.40 USD ( Blackbaud Luminate Online Report ). 8.5% of overall fundraising in 2018 came from online giving ( Charitable Giving Report ). 54% of donors worldwide prefer to give via credit or debit card. 11% via direct mail/post. 10% via bank/wire transfer. 9% via PayPal. 4% via mobile app/wallet. 1% via text message ( Global Trends in Giving Report ).

Fundraising 111

Fundraising Fundraising Homelessness Philanthropy 111

Mission Minded

JULY 24, 2019

Recently, a client approached me with a challenge: is there a way that our organization can call out the President. The post How to Call Out the President’s Racism When Your Organization’s Mission isn’t Specifically Tied to Social Justice appeared first on Mission Minded.

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Pam Moore

JULY 24, 2019

Many digital and social marketers shy away from data and analytics. They may fear it's the dark side of marketing and that they will get drawn into week long meetings discussing menial metrics and data algorithms. This couldn't be further from the truth. Smart marketers know that data and analytics is the light at the end of the tunnel to build their business.

Marketing 60

Marketing Marketing Production Foundations 60

iMarketSmart

JULY 21, 2019

Let me know what you think about my top 10 reasons why some fundraisers might be uncomfortable making the ask : 10. They are in the wrong job and should be doing something else; 9. They are poorly trained (or not trained at all) and, therefore, don’t know how and when to do it; 8. They don’t truly believe in their employer’s mission ; 7.

Fundraising 69

Fundraising Fundraising Values 69

Nonprofit Tech for Good

JULY 25, 2019

Okay, so you’ve decided you’re going to throw a nonprofit fundraising event… virtual high fives. Nonprofit fundraising events can be a great opportunity to bring the support of donors, volunteers, and fundraisers together in real life to rally around your cause, whether it’s through a nationwide 5k or a local bowl-a-thon. And while charity events can be important for raising funds for your cause, it’s no secret they can also be a lot of work.

Fundraising 111

Fundraising Fundraising Nonprofits Activism 111

Ann Green

JULY 25, 2019

By John Killoran. One of the most important assets of a nonprofit is its donors. Donors are crucial to the growth of your nonprofit, so it is key to both attract new donors while also keeping up relationships with previous donors. Nonprofits are constantly looking for new ways to raise money and having a wide network of donors and supporters can help create sustainable fundraising revenue.

Communication 66

Communication Nonprofits Fundraising Fundraising 66

iMarketSmart

JULY 26, 2019

This email wasted my time and annoyed me because… I don’t know this person. I don’t know this organization. I didn’t give her or them permission to email me. I have no connection whatsoever to this cause or this organization. And, since I have no idea who she is and am not aware of the good this organization does, I certainly wasn’t expecting to be asked to give them $5,000 to sponsor a local event that is 500 miles from where I live… all through an email that

Fundraising 56

Fundraising Fundraising Values Communication 56

NonProfit Hub

JULY 25, 2019

At its core, fundraising is a persuasive craft. It involves using rational and emotional appeals to move listeners and readers to take some action, like making a gift or volunteering time in support of your cause. While fundraising communications are often counterintuitive to people outside of the field, the reality is that it most of its best practices are grounded in time-tested techniques and principles of classical rhetoric ?

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Civil Society Fundraising Fundraising Psychology 55