Sat.Jan 29, 2022 - Fri.Feb 04, 2022

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Newsletter: What Works Best at Checkout? Round-Up vs Specific Ask ; How to Raise More Money from Matching Gifts ; How Web 3.0 Can Be Used for Social Change

Selfish Giving

Did you know that people all over the world read my Selfish Giving newsletter??? ?????? It's true! While most of my readers are right here in the United States, I boast readers from the United Kingdom, Japan, Brazil, Russia, India, South Africa and just about every other country in the world! Cool, right? ???? But one of my favorite readers abroad truly lives on the other side of the world.

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Email Marketing Tools every Nonprofit Needs

Nonprofit Marketing Insights by GlobalOwls

Email Marketing Tools every Nonprofit Needs. What do you do with the 99% of your website visitors that leave your website? With Email Marketing, you can capture valuable traffic. Check our these Email Marketing tools and tips by Lilian Sue. After covering content curation tools and fundraising ideas , I thought it was time to provide some tools and tips covering the basics of email marketing for nonprofits , ensuring that your content is shared with a dedicated audience of enthusiastic supporter

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[DATA] 14 Must-Know Stats About How Nonprofits Use Social Media

Nonprofit Tech for Good

The Open Data Project [ español , français ] seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. At the core of the project is the Global NGO Technology Survey and the data below is based on the survey responses of 1,160 nonprofits worldwide that use social media.

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Go Above and Beyond When You Thank Your Donors

Ann Green

Many donors have gone above and beyond to help nonprofit organizations over the last two years. This means you need to go above and beyond when you thank them. Are you doing that? Most likely, you’re not. I know running your organization is hard right now, but you need to prioritize donor appreciation. Thanking your donors is not just something you do after you receive a donation and then do nothing for a while.

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5 Ways To Save on Nonprofit Postage in 2022

NonProfit PRO

Direct mail is extremely effective for nonprofit fundraising. With ever-increasing postage rates, it can eat away at your donations. You should not stop sending direct mail, but there are some things you can do to decrease the amount of postage you pay. The less postage you pay the more donation dollars go toward your organization.

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What you need to know BEFORE you start a nonprofit

Get Fully Funded

There’s nothing more exciting than making the decision to start a nonprofit! It’s exhilarating and you want to just launch it already! Your vision for your new organization probably includes vibrant programs, happy donors, tons of community support, and the opportunity to change lives. But first, you need to build a solid foundation so your nonprofit will thrive, not struggle.

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3 Reasons Why Nonprofits Should Embrace Stock Gifting (and How to Do It)

Nonprofit Tech for Good

Several years ago, when Steve Latham wanted to make a donation to his alma mater, a financial advisor recommended donating appreciated stock instead of cash. The concept was a win-win: By donating stock, Latham could realize a tax advantage , enabling him to make a larger donation and increase the benefit to the school. The only problem? The process to complete the transaction took several phone calls, paperwork, and more than a week to complete.

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10 Steps to Consider Before Changing Your Fundraising Strategy

NonProfit PRO

We know how it feels to be caught by the desire to be safe by relying on past success versus attempting new strategies. We know that certain stumbling blocks can arise as you debate future directions for the staff and office. These 10 steps can help to keep a staff from missing a vital part of successful fundraising.

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The Basics of Nonprofit Bookkeeping

The Charity CFO

Do a Google search on nonprofit bookkeeping, and you’ll find page after page of articles on nonprofit accounting. And that’s a problem. Because while nonprofit bookkeeping and accounting are related, they’re not the same thing. Sure, you’ll find overlap between the two roles In many small organizations. And it’s sometimes not clear where the line should be drawn.

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NCOA Gets $8M Gift From Scott

The NonProfit Times

One of the few known gifts in the latest round of giving by author and philanthropist MacKenzie Scott was an $8-million gift to the National Council on Aging (NCOA). It’s the largest unrestricted gift in the 72-year history of the organization. Funds will support work to address “systemic inequities that make it more difficult for women, people of color, LGBTQ+, low-income and rural Americans to age with dignity,” according to the Arlington, Va.

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Practical Tips for Nonprofit Budgeting

Blue Avocado

Being the financial type, I am fond of saying that “the numbers tell a story.” And the story of what your organization plans to do in the coming fiscal year is called the budget. Every year, organizations like yours go through the process of creating a budget to be approved by your board of directors. […]. The post Practical Tips for Nonprofit Budgeting appeared first on Blue Avocado.

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AI Might Be Coming for Your Nonprofit Job

NonProfit PRO

There's a lot of talk about artificial intelligence, technology, machine learning and artificial general intelligence. Hopefully, you're paying some attention. If you don't, then you might just be the person whose job gets taken over by AI. So, should you be worried?

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Statement of Activities: Reading a Nonprofit Income Statement

The Charity CFO

The Statement of Activities is the Income Statement of a nonprofit organization. You may also know it as a profit and loss statement or income and expense report. Simply, it reports your organization’s revenue and expenses during a specific period and the difference between them. . In the for-profit world, they call the difference between revenues and expenses net income.

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Why Should You Choose a Digital Marketing Major in 2022?

Nonprofit Marketing Insights by GlobalOwls

Why Should You Choose a Digital Marketing Major in 2022? Are you looking to start a career? Maybe a Marketing Major is a good fit for you. Check out the benefits of starting a Marketing Major. Digital marketing has become a trendy niche, and it is fast becoming the missing piece that every business needs to succeed. According to Wikipedia, digital marketing deals with using digital devices to promote products and services over the internet.

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Download Spreadsheet: Forecasting Nonprofit Finances & Pivoting Programs in a Crisis

Blue Avocado

Though many people see finance as nothing but a collection of terrifying spreadsheets, I see it as the central branch of nonprofit philosophy. When the pandemic hit, our nonprofit changed everything about the way we work—overnight—and spent the year testing, failing, and trying again. Part of my job as an executive director is to be […]. The post Download Spreadsheet: Forecasting Nonprofit Finances & Pivoting Programs in a Crisis appeared first on Blue Avocado.

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3 Ways To Improve Nonprofit Marketing Outreach

NonProfit PRO

Once again, nonprofits can invest in marketing outreach efforts to raise awareness. But instead of sending out the usual text messages, emails and bulk flyers in the mail, there are outreach methods and engagement techniques that can enhance and improve response rates and hopefully fundraising totals.

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Empowering Innovation and Creative Thinking in Remote and Hybrid Teams Through Bite-Sized Professional Development

Bloomerang

The post Empowering Innovation and Creative Thinking in Remote and Hybrid Teams Through Bite-Sized Professional Development appeared first on Bloomerang.

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How Nonprofits Can Collect More Zero-Party Data for Email Marketing

Kivi's Nonprofit Communications Blog

Online privacy is important, and that’s why there’s so much pushback on the collection and use of data that tracks people around on the web, known as third-party data. In response to these concerns, Apple has implemented new email privacy rules , Google is making cookies go away , and governmental privacy protections like GDPR will continue to grow.

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The enduring value of lessons learned

Candid

Across the social sector, there’s one thing we can all agree on: data and knowledge are crucial to our collective success. With that in mind, Candid recently updated and refreshed our knowledge management platform, Issue Lab , doubling down on our commitment to connect people who want to change the world with the resources they need to do it. . If you're new to Issue Lab or haven't hung out on the platform in a while, here's what's on offer. .

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The Importance of Understanding Donor Characteristics

NonProfit PRO

I determined from a group of independent variables what variables stood out as being the most effective for me to utilize over time. There was importance in understanding donor characteristics.

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Bloomerang Unveils Updated Brand Identity

Bloomerang

INDIANAPOLIS, Ind. – Feb. 1, 2022 – Bloomerang, the complete donor management solution for thousands of small and medium-sized nonprofits, today unveiled a refreshed brand, including a new visual identity and an updated mission, vision and values. The updated brand identity is the culmination of months of stakeholder interviews, industry research and creative iterations.

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Does a Church Need 501(c)(3) Status?

Foundation Group

The post Does a Church Need 501(c)(3) Status? appeared first on Foundation Group®.

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Mixed Links for Nonprofit Communicators – February 4, 2022

Kivi's Nonprofit Communications Blog

It’s Friday and you know what that means? Another round up of the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have Super Bowl Ads, Instagram tools, nonprofit social media stats, toxic work cultures, and more. It’s time for Mixed Links… YouTube Announces 2022 Super Bowl Ads Showcase, Highlighting all the Major Super Bowl Campaigns.

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The Rise of Virtual P2P Fundraising

NonProfit PRO

To learn more about the pandemic's effect, we studied nonprofits’ reliance on peer-to-peer fundraising, as well as related aspects from registration fees to participant fundraising, in our “2021 Peer-to-Peer Fundraising Study.” .

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Bloomerang’s New Look: A Refreshed Visual Identity and Other Exciting Updates

Bloomerang

When we created Bloomerang almost 10 years ago, our goal was to bring affordable, powerful, and easy-to-use fundraising tools to nonprofits because we saw that most organizations couldn’t afford the software they needed to make a bigger impact. Since then, we’ve worked every day to make sure that nonprofit professionals have the tools they need to change the world.

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Exposed: The Pros and Cons of ClickBank Affiliate Marketing

Getting Attention

Exposed: The Pros and Cons of ClickBank Affiliate Marketing Table of Contents Exposed: The Pros and Cons of ClickBank Affiliate MarketingPros of Using ClickbankReputable platformWide variety of productsHigh commissionsLow barriers to entryConvenientThe Cons of Using ClickbankSerial refundersFeesShould you become a ClickBank affiliate? Any affiliate marketer worth their salt will know that ClickBank is one of […].

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Weekly update from PND

Candid

A weekly update with the latest social sector news. Study finds significant connection between poverty, poor health care. February 4, 2022. A significant link exists between poverty and high healthcare needs, a report from Robin Hood finds. Released in collaboration with Columbia University’s Center on Poverty and Social Policy and the Leona M. and Harry B.

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Never Visit, Call, Write or Email a Major Donor

NonProfit PRO

How does your donor like to be communicated with? It’s not about how do you or your organization like to communicate — but how does your donor want to be communicated with, that best suits them? Knowing how your donor wants to engage will unlock a new level of relationship with them.

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Philanthropic Leadership: Engaging Board Members As Fundraising Ambassadors

Bloomerang

Elizabeth Abel will explore the role of the board in elevating fundraising activity and discuss effective strategies to recruit, engage, and deploy diverse board members as fundraising ambassadors. Full Transcript: Steven: All right, Elizabeth, I’ve got 2:30 Eastern officially. Is it okay if I go ahead and get this party started? Elizabeth: Yes.

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5 Top Strategies for Better Member Communications

Get Fully Funded

When nonprofits think about improving communication with supporters, they often think of it as a separate task from the rest of their operation. However, the most effective communication is directly informed by and integrated into all of your functions and the nonprofit tools you use. . Your member relations shouldn’t be an afterthought. Rather, they should be a vital part of the overall strategy for your nonprofit.

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How To Score More Donors and Volunteers

Lets Talk Nonprofit

I think it's ironic that the NFL limits the use of its most recognizable brand by controlling. who can legally use the words "Super Bowl" in the events leading up to the "Big Game.". If you're a football fan, then you know that the Big Game. is the Super Bowl, and vice versa. This clever wordplay works with this audience. However, you and your nonprofit should be careful.

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Restricted Giving: The Legal Requirements Nonprofits Should Consider Before Accepting Restricted Donations

NonProfit PRO

Although some organizations may have experienced an uptick in unrestricted giving, restricted donations aren’t going away, and, when used effectively, they can be an important part of fundraising for a capital campaign or a new program.

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Bloomerang Helps Nonprofits Raise $8.1B In 2021

Bloomerang

INDIANAPOLIS, Jan. 20, 2022 — Bloomerang, the complete donor management solution for thousands of small and medium-sized nonprofits, achieved their most successful year yet in 2021 by processing seven million donations, accounting for more than 8.1 billion dollars. Bloomerang added more than 3,200 new customers in 2021, received a record number of peer-review awards, grew the team by 41%, and deployed numerous product enhancements designed to help nonprofits thrive. “I am so proud of what

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Five ways Dr. Russell James recommends you reduce the cost of giving so your supporters feel good and give more

iMarketSmart

First: when we talk about cost, we’re not talking about fundraising expenses. That’s not what this article is about. Rather, it’s about the fact that giving money away can feel costly to your supporters. But it doesn’t have to be that way. Next, here’s a quick recap of the previous post. In the preceding post , I explained why wealthy people care about cost (even when it comes to philanthropy).

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5 Top Strategies for Better Member Communications

Get Fully Funded

When nonprofits think about improving communication with supporters, they often think of it as a separate task from the rest of their operation. However, the most effective communication is directly informed by and integrated into all of your functions and the nonprofit tools you use. . Your member relations shouldn’t be an afterthought. Rather, they should be a vital part of the overall strategy for your nonprofit.

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Learn How to Market Your Events in 2022

NonProfit PRO

In 2022, nonprofits need to leverage online marketing tools and strategies to spread the word about their events. This fundraising event marketing guide is filled with tips, tricks, and ideas on how to use social media to promote your next event and convert followers to engaged attendees. You'll learn tools and strategies to guarantee the success of your next fundraising event.

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What Corporate Sponsors Really Want From Your Nonprofit

Bloomerang

The post What Corporate Sponsors Really Want From Your Nonprofit appeared first on Bloomerang.