Sat.Apr 10, 2021 - Fri.Apr 16, 2021

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Newsletter: Engage Your Board in Selling Partnerships ; Red Nose Day Becomes Red Nose Year ; Toms Shoes Plots a Comeback - But Without One-For-One

Selfish Giving

The Cause Docs are back! Joining us on Thursday, April 22nd at 2pm EDT are Nanette Fridman , President of Fridman Strategies, Inc. and Melissa Radin Goldstone , Founder of Freestyle Strategy. They will be answering your questions about how to finally get your board to help identify, cultivate and sell corporate partnerships. Nanette and Melissa will be sharing their prescriptions on.

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Tips To Attract & Retain Skilled Volunteers That Grow Your Nonprofit

Bloomerang

The growth of any nonprofit requires the constant evaluation of where their untapped potential resources lie. . A famous demonstration of this in action concerns McDonald’s. Their original business plan relied solely on taking a cut of each franchise’s profits, until a sharp-eyed accountant highlighted that their greatest resource was, in fact, real estate.

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Must-Read Digital Marketing & Fundraising Reports for Nonprofits Worldwide

Nonprofit Tech for Good

The reports listed below offer much-needed data to help your nonprofit, NGO, or charity craft your 2021-22 digital marketing and fundraising strategy. If you would like to suggest a specific report be added to the list, please contact Heather Mansfield or post a link in the comment section below. Thank you! For Nonprofits Worldwide: 1. 2021 Global NGO Technology Survey & Open Data Project :: Take the Survey.

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How to Set Sponsorship Levels and Benefits for Your Next Fundraising Event

The Fundraising Authority

For most fundraising events , the majority of your money should be raised through sponsorships. Without a strong focus on sponsors, your event will not reach its true potential. If you are setting an ambitious fundraising goal for your event, it will be far easier to reach that goal if you can raise 50%+ of the revenue from large sponsors than if you are trying to raise 100% through individual ticket sales.

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What Nonprofit Communications Directors Should Name and Own

Kivi's Nonprofit Communications Blog

I use this quote from Thomas L. Friedman in my training all the time: “In the world of ideas, to name something is to own it. If you can name an issue, you can own the issue.” Here are some of the ideas and issues you should be naming and owning in your nonprofit as a communications director. The Marketing and Communications Planning Documents.

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Nonprofit Content Creation: Back-To-The Basics of the Writing Process

Bloomerang

The Writing Process. So, you want to write new content; or maybe you need to write new content. You’ve heard how important storytelling is for communicating your mission and message but let’s face it – you haven’t written a story since high-school English class. You may be wondering where do we start? . Before you put pen to paper, it’s important to establish what the writing process looks like so you can set yourself up for the greatest success.

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8 Best Practices for Fall 2021 Golf Fundraisers

Nonprofit Tech for Good

By GolfStatus.org – an event management platform specifically for golf fundraisers. While social distancing restrictions are beginning to loosen, large fundraising events like galas and auctions are likely still on pause for the rest of the year. Fortunately, golf tournaments continue to provide a safe option for in-person fundraisers , with their outdoor setting and innate social distancing.

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Tell Me Where Your Board Has Been Genuinely Helpful in Marketing

Kivi's Nonprofit Communications Blog

I’m often asked by the communications directors I coach about the relationship they should have with their nonprofit’s board of directors. Should they attend meetings? What marketing metrics should go in a board report? If they get 10 minutes with the board at a meeting, how should they spend that time? Should they have a marketing and communications committee and, if yes, what would they do?

Marketing 114
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When Looking to Diversify Your Development Office, Widen Your Lens

Bloomerang

Have you noticed that when talking about diversity, equity, and inclusion (DEI) in fundraising , the conversation frequently mentions the lack of suitable candidates of color? I’ve heard that to be a major gift officer you have to have access to people with money, be comfortable socializing with them, and speak their language. The implication is that these qualities are not so readily found in applicants of color. .

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Leveling up your major gifts program

Candid

It has been quite a year. As we emerge from the depths of the pandemic, we must remember that never in the history of the United States have we experienced an equitable recovery to a disaster or recession. Instead, such events have intensified race, health, and wealth disparities. As development professionals, many of us see signs of an inequitable recovery in our daily work.

Health 105
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5 Unethical Social Media Practices All Nonprofits Should Avoid

NonProfit PRO

So much bad behavior happens on social media that it may be impossible to believe that there are any ethics involved. As we know, two of the biggest hallmarks of successful fundraising are trust and transparency with your donors.

Ethics 105
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Mixed Links for Nonprofit Communicators – April 16, 2021

Kivi's Nonprofit Communications Blog

Cosmos. Orange Beach, AL. Happy Friday, Friends! I just got my second vaccination this week and while it knocked me on my butt the next day, I am still very grateful we are inching closer towards a (somewhat) healthier world. But I know you’re here for the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising so let’s go!

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How a Brand Guide Can Transform Your Nonprofit

NonProfit Hub

Whether you’ve invested the time and energy into creating a brand guide , you have a brand. According to Jeff Bezos, it’s “what people say about you when you’re not in the room.” Yes, even those using pixelated logos, every font available, or watermarked images are making a name for themselves…it just might not be a good one. More Guidelines? Between audits, donation receipting, and volunteer protocols, it seems like nonprofits specialize in parameters and rules.

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June 8 is Equal Pay Day for nonprofit CEOs

Candid

Today (March 24), is Equal Pay Day. Although it may sound like a holiday, it is not a day of celebration. Instead, it is a day to increase awareness that we are not all paid equally for our labor. Specifically, Equal Pay Day symbolizes how far into the year a woman must work (on average) to receive the same wage that a man received the previous year—i.e., this year, women had to work almost three months into 2021 to make the same salary that their male counterparts took home in 2020.

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The Hybrid Fundraising Event Model

NonProfit PRO

It’s been over a year since the pandemic changed all of our lives. 2020 really tested us all in a multitude of ways. For nonprofit organizations, perhaps the biggest and most important challenge was understanding how to move the mission forward.

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Hobbies of Nonprofit Communicators – Continuing Education

Kivi's Nonprofit Communications Blog

We’re wrapping up our look into the new adventures you got into during the past year with a few of you taking on the challenge of continuing your education. Other pandemic hobbies we’ve looked at: Pets. Music. Arts and Crafts. Exercise. Gardening. Podcasts. From Heidi Gollub: My pandemic hobby is getting my MBA, online, at night, in my closet.

Education 111
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Who Gets to Be in Your Nonprofit’s Major Donor Portfolio?

Bloomerang

When you’re determining who to cultivate for your major donor portfolio, do you simply look at everyone who gave more than $1,000 (or whatever your major gift amount is) and dump them all into your portfolio for the year? I confess: I used to do that. I didn’t know any better. No one taught me. I was making it up as I went along. . My unenlightened “strategy” looked a bit like an Oprah Winfrey car give-away.

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What we know about MacKenzie Scott’s 2020 grants

Candid

Over the course of 2020, MacKenzie Scott announced grants totaling almost $6 billion. As gestures of transparency, she released lists of recipient organizations in July and in December. In a recent analysis , we looked at the characteristics of the December cohort, which totaled $4.2 billion to 384 nonprofits. At the time, we did not know anything about the grants themselves.

Poverty 98
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8 Tips for Making Nonprofit Board Committees More Effective

NonProfit PRO

Robert’s and Roberta’s Rules of Order both offer that committees of a board are structural vehicles for preparing a board for its fiduciary policy, planning and decision-making. With this said, let us look at the real challenges of board committees.

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How to Build Trust Online as a Nonprofit

NonProfit Hub

With over 1.5 million charitable organizations in the US alone, NGO founders have a tough challenge presented to them. Not only do they need to launch an effective marketing campaign to attract charitable givers, but they also need to work on building trust. This may be a tricky part for many charity workers who are only starting out in this line of work.

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Nonprofit Communications 101 [Free Online Course]

Kivi's Nonprofit Communications Blog

If you are new to either nonprofit work or communications work, then we have a FREE online, self-paced, video course for you in our new Learning Center. During Nonprofit Communications 101 , you will learn about: The Five Stages of Communications Effectiveness. Quick and Dirty Marketing Plans. Engagement Communications. Fundraising Communications. Website Best Practices.

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“Don’t be evil”: Using Google Ad Grants to tackle societal problems

Candid

Google has emerged as one of the most influential and powerful organizations of our time. Its product is so ubiquitous it’s commonly used as a verb. Starting out as one of many search engines, Google has since branched out into software, mobile devices, and other technology ventures. . Early in Google’s history, employees had to agree to a simple statement in the company’s code of conduct: “Don’t Be Evil.

Food 98
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Resources for the Bulk of Nonprofit Workers — Women

NonProfit PRO

If I were to ask you the percentage of women who work in the nonprofit sector, what would you guess? Fifty percent? Seventy percent? Think higher.

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State Nonprofit Compliance: Understanding the California Form 199 Filing

Foundation Group

The post State Nonprofit Compliance: Understanding the California Form 199 Filing appeared first on Foundation Group®.

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Did You Meet Your Enrollment Goals? If Not, Take a Look at Your Brand

Mission Minded

If you missed your goal, by a little or a lot, your school will benefit from a strategic and disciplined effort to strengthen your brand. The post Did You Meet Your Enrollment Goals? If Not, Take a Look at Your Brand appeared first on Mission Minded.

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Libraries pivot to survive pandemic

Candid

“Libraries store the energy that fuels the Imagination. They open up windows to the world and inspire us to explore and achieve, and contribute to improving our quality of life,” said famed writer and producer Sidney Sheldon. During COVID-19, libraries across the country have had to re-imagine themselves so they can continue fueling imaginations and serving communities.

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What to Expect When Pivoting to Digital

NonProfit PRO

Publishing business models have had no choice but to evolve over the last year. If you've found yourself focused more than ever on digital for one reason or another, here's what you can expect in the transition.

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3 Eco-Friendly Moving Tips

Nonprofit Marketing Insights by GlobalOwls

3 Eco-Friendly Moving Tips. Moving has an impact on the environment. Not just driving, but also the packaging etc. that are involved when moving. See how you can decrease your impact. Many people are unaware that moving, like most other activities in our lives, has some impact on the environment. Therefore, if we are not indifferent to its fate, it is worth learning how to transport things not only ecologically but also safely.

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3 tips to maximize your petition's social media reach

Care2

Let’s discuss the crowded social media landscape for nonprofits trying to spread the word about an engagement opportunity, specifically turning to Facebook:

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The impact of COVID-19 on civil society, part two

Candid

In July 2020, Candid published a blog post examining the many surveys inquiring about social sector organizations’ needs in light of COVID-19. Conducted between March and July, these surveys revealed that during the early months of the crisis, nonprofits were concerned about financial stability and challenges related to new working conditions. Funders reported they had swiftly begun distributing emergency funds, had loosened requirements imposed on grantees, and realized the need to commit to de

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The NonProfit Voice Ep 42: Using Tech to Boost Crowdfunding

NonProfit PRO

In this episode of The NonProfit Voice, Nhu Te, editor-in-chief of NonProfit PRO, is joined by David Neeman, founder and chairman of The Loyalty Foundation, along with Whit and Colin Hunter of Betterworld.

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5 Most Fun Group Activities For Team Building 

Nonprofit Marketing Insights by GlobalOwls

5 Most Fun Group Activities For Team Building . Are you looking to do some Team Building activities when you get back in the office? Check out these fun Group Activities. With the vaccines for COVID-19 ready to go, we’ve all started dreaming about going back to normal life again. But what we might not be looking forward to, is going back to work.

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Ask Nonprofit WP: What plugin or service should I use for fundraising and visitor engagement?

The NonProfit WordPress

There's a reason some popular nonprofit tools don't have easy-to-replicate features with WordPress. Building an all-in-one solution for an organization's engagement needs is no small feat! The post Ask Nonprofit WP: What plugin or service should I use for fundraising and visitor engagement? appeared first on Nonprofit WP.

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Thank you for being Vartan Gregorian

Candid

Like so many in the small world of philanthropy I was saddened to learn of Vartan Gregorian’s passing today, April 16, 2021. He was so many things to so many people. The articles now pouring out about Vartan limit themselves to focusing on only one or two of his voluminous accomplishments, but his life as an immigrant to this country, scholar, university president, savior of the New York Public Library, and long-time president of the Carnegie Corporation—one of America’s oldest and largest phila

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The New (Digital) Normal

NonProfit PRO

Even with all of its numerous challenges, a silver lining could have emerged from 2020. As the doors of many organizations closed, nonprofits were forced to leverage the resources and tools they had available.

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10 Tips to Building Your Brand with Educational Videos

Nonprofit Marketing Insights by GlobalOwls

10 Tips to Building Your Brand with Educational Videos. Are you looking into using the power of video to increase your brand awareness? Check out how educational videos can help. Video marketing is the promotion of a product, service, or brand using videos. According to recent research, by 2022, 82% of user internet traffic will come from watching videos.

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[VIDEO] Building Your Nonprofit’s Engagement Engine

Bloomerang

In this webinar, Sarah Durham will focus on identifying who your audiences are, how to prioritize them, and other elements key to developing a smart communications strategy. Full Transcript: Steven: Okay, Sarah, I got 3:00 Eastern. Is it okay if I go ahead and get this party started? All right, awesome. Well, good afternoon everybody. If you’re joining us live, if you’re watching the recording, no matter when and where you are, I hope you’re having a good day.