Newsletter: A Great Example of a Partnership Case Study; M&M Cause Marketing Campaign Attacked as ‘Too Woke’ ; 25 Nonprofit Marketing Statistics for 2023
Selfish Giving
JANUARY 18, 2023
Early last year I got an email from Tasman "Tas" Cassim , the head of corporate partnerships at Black Dog Institute (BDI) in Australia, about writing case studies for his organization. While I've spoken before to nonprofits in Australia, I had never worked with one! I have to admit I was a bit nervous. ? Would we even understand each other? With my Boston accent and their Australian slang what would a conversation be like???
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