Sat.Jan 14, 2023 - Fri.Jan 20, 2023

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Newsletter: A Great Example of a Partnership Case Study; M&M Cause Marketing Campaign Attacked as ‘Too Woke’ ; 25 Nonprofit Marketing Statistics for 2023

Selfish Giving

Early last year I got an email from Tasman "Tas" Cassim , the head of corporate partnerships at Black Dog Institute (BDI) in Australia, about writing case studies for his organization. While I've spoken before to nonprofits in Australia, I had never worked with one! I have to admit I was a bit nervous. ? Would we even understand each other? With my Boston accent and their Australian slang what would a conversation be like???

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How to Use Trial & Error to Find the Right Fundraisers for Your Nonprofit

Nonprofit Tech for Good

By Jessica Fox , Content Manager at Eventgroove – a one-stop platform for virtual, hybrid, and in-person events that offers event management, online fundraising, ticketing, and online storefronts for print and digital merchandise. As a fundraiser, you’re up against some tough odds. There’s a lot going on in the world (we’re looking at you, recession worries and existential dread), and fundraising efforts that have worked in the past may not be delivering the same results.

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How to Build Your Nonprofit Community

NonProfit PRO

Similar in some ways to our for-profit counterparts, "selling” our missions is no different than selling consumer goods. In both cases, what we’re after is a satisfied customer that comes back for more. Here are some tips on how to build your nonprofit community.

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How to Keep More Donors Through Strategic Communications with Madeleine St. John

Marketing for the Modern Nonprofit

This episode is sponsored by RoundTable Technology – the Nonprofit IT Partner. On January 26, they are offering a free webinar on the exact steps required to secure and protect your nonprofit IT in the New Year. RoundTable Technology is a managed IT and cybersecurity services organization focusing on the nonprofit sector, with over 200 nonprofit clients.

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Allegations That George Santos’s Charity Is Fake Highlight How Scams Divert Money From Worthy Causes

The Chronicle of Philanthropy

By Sarah Webber. George Santos said he founded a charity that rescued 2,400 dogs and 280 cats. Santos says Friends of Pets United rescued 2,400 dogs and 280 cats and that it trapped, neutered, and released over 3,000 cats. But no evidence has been presented publicly showing the charity ever existed.

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Alt-labor: What are workers’ rights nonprofits?  

Candid

As the New Year promises to bring many changes to the social sector and beyond, one thing remains unchanged and top of mind for many: the economic climate in the U.S. With high levels of inflation persisting and the possibility of a recession looming, many are predicting what 2023’s economy will mean for today’s workforce. Unfortunately, there’s no crystal ball that can tell employees what to expect this year.

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5 Takeaways from the Latest Fundraising Effectiveness Project Report

NonProfit PRO

From the state of individual giving, donor retention and the struggle to win over one-time donors, here are the biggest takeaways from the recent “Quarterly Fundraising Report" by the Fundraising Effectiveness Project.

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[ASK AN EXPERT] What Should A Donor Do When They Don’t Feel Adequately Engaged?

Bloomerang

Our Ask An Expert series features real questions answered by Claire Axelrad, J.D., CFRE, our very own Fundraising Coach , also known as Charity Clairity. Today’s question come from a fundraiser and donor who wants advice on how to handle poor donor engagement: Dear Charity Clairity, I’m a fundraiser, but also a donor. Sometimes wearing both hats is challenging.

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7 often-ignored MLK quotes to ground our work of fighting for equity and justice

Non Profit AF

Today is Martin Luther King Jr. Day. Those of us who are in nonprofit, philanthropy, and other fields focused on.

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Breaking Down Organizational Silos to Create an Optimal Omnichannel Experience

NonProfit PRO

Creating a seamless customer experience may sound daunting at first. But it’s worth it. A key component to adopting an omnichannel approach for your fundraising and marketing campaigns is to identify and break down the organizational silos standing in your way.

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Stressed? Tired? Feeling Burnt Out? Here’s How to Renew Your Energy

Veritus Group

When work has you feeling stressed, tired, or burnt out, follow these rituals to help renew your mental, physical, and emotional energy. The post Stressed? Tired? Feeling Burnt Out? Here’s How to Renew Your Energy appeared first on Veritus Group.

Energy 101
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Dress Code 2023: Who Decides What Women Leaders Wear?

Fundraising Leadership

Dress codes are ancient, evolving and may also present gender bias. Forty-three women elected to the State House of Representatives in Missouri now have to wear a jacket to work. The new dress code for female lawmakers is prompting pushback to a move some call out of touch, out of date and outright sexist. “ The new #dresscode for female lawmakers in the State House of Representatives in Missouri is prompting pushback for a move some call out of touch, out of date and outright sexist.

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Introducing 2023 Candid Seals of Transparency 

Candid

Candid’s 2023 Seals of Transparency are here, and this year it’s even easier to earn your first Bronze Seal or update your current Candid Seal and take advantage of their perks. Research shows nonprofits that earn a Seal average 53% more in contributions. Beyond giving your nonprofit’s funding a boost, consider the following two benefits of getting your 2023 Candid Seal of Transparency today: Share your full profile with potential funders : Access your unique and sharable link to your full profi

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[eBook] 6 Steps to Building Lasting Donor Relationships

NonProfit PRO

• Donors are the lifeblood of any nonprofit. But how do you strengthen their connection to your organization? And how do you create and maintain solid relationships with other passionate individuals who are dedicated to your cause? This eBook outlines 6 areas on how to continue to serve your mission successfully, while growing and nurturing lasting relationships with current and new donors.

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Don’t build your fundraising on rented land like AmazonSmile

Fundraising Coach

Did you see the news about AmazonSmile? After 10 years, they’ve decided it doesn’t work for them. So they’re stopping the program on February 20, 2023 and they’re going a different way. Did you share “AmazonSmile” links with your donors? Did you include “Amazon Smile” links in your nonprofit emails and on your nonprofit’s website?

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Amazon Smile CANCELLED (in other news, the sun will set in the west tonight)

Jeff Brooks

Just got the email. You may have too. Amazon Smile -- the program that allows Amazon shoppers to designate their “Favorite charity” to receive half a percent of what they spend on Amazon -- is about to end after ten years. The end is this coming February 20. Most likely this is small and unimportant news to you. If it’s a big deal, my condolences. I wish you the best at finding a replacement revenue source.

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Pandemic Lessons Learned: 4 Tips for School Fundraising

Get Fully Funded

Many schools rely heavily on donations from generous families, community members, and alumni to supplement limited government funding. If you’re a teacher, parent, or volunteer, you know that coming up with the funding your school needs can be difficult, especially in the midst of global challenges that are out of your control. The pandemic presented unique challenges for fundraisers everywhere, but this difficult time has also led schools and other organizations to come up with more creative fu

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Listen Now to Learn How We Can Ensure Our Oceans Continue Sustaining Life!

NonProfit PRO

Hear from Julie Packard, Executive Director of the Monterey Bay Aquarium, and recipient of the Audubon Medal for Conservation, the Marine Sanctuary Foundation’s Lifetime Achievement Award, and the California Coastal Commission’s Coastal Hero Award as she shares why our environment is a crucial point in history, where conversation standards need to be changed globally ensure that our oceans can continue to sustain life for future generations during this episode’s interview with David Blyer, CEO o

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What Is Content Strategy (and Why Should My Nonprofit Care)?

Elevation

You could say that sweet talking, poetry writing, flower buying, fancy dinners, and romantic strolls all constitute “ content marketing strategies ” that people have been using for centuries to win over partners and pursue long-term relationships. Even nonprofits need two to tango, so attracting and engaging the right audience needs website content, blog articles, email marketing campaigns, and social media posts.

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Nonprofit Registry Launches New Dot-Giving Domain to Help Charities Raise Money

The Chronicle of Philanthropy

By Emily Haynes The new domain can be used by charities to complement their main site and make fundraising more efficient or by individuals to create sites to solicit gifts for charities or by corporations to highlight their social-responsibility programs.

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5 YouTube SEO Strategies Every Nonprofit Organization Should Take Up

Nonprofit Marketing Insights by GlobalOwls

5 YouTube SEO Strategies Every Nonprofit Organization Should Take Up. Looking for ways to make your YouTube videos rank higher? If that’s the case, you’ve come to the right address. Here are five simple tips for a nonprofit organization to make its YouTube SEO stronger. If you’re a nonprofit organization looking for ways to make your online presence more powerful and engaging, YouTube is a great starting point.

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3 Recurring Giving Predictions for 2023

NonProfit PRO

A new year. New opportunities. A renewed focus on donors, mission and impact. To kick off 2023, here are my top three recurring giving predictions for 2023. .

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Volunteer Opportunities: 10 Places to Find (And Post) Them

Elevation

Looking for volunteer opportunities but clueless about where to begin? Overwhelmed by the amount of options available? Want to make sure you find something that fits your interests, location, and schedule?

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What Social Network Helps Nonprofits Achieve Their Communications Objectives?

Kivi's Nonprofit Communications Blog

Kivi and I are knee-deep in data getting ready to publish the 2023 Nonprofit Communications Trends Report. One of the questions we asked in the trends survey was what social network helped you achieve your objectives in 2022. With as much grief as we give Facebook, it appears that over half of nonprofit communicators think it is the best network to help you achieve your objectives.

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Nonprofit Radio for January 16, 2023: Overcome Common Communications Conundrums

Tony Martignetti

Erica Mills Barnhart: Overcome Common Communications Conundrums It’s time to change the way you think about marketing, says Erica Mills Barnhart. You’ll make it more successful, find your true believers, and have more fun. She’s CEO of Claxon. Listen to the podcast Get Nonprofit Radio insider alerts! I love our sponsor! Turn … Continue reading Nonprofit Radio for January 16, 2023: Overcome Common Communications Conundrums → Erica Mills Barnhart: Overcome Common Communications Conun

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Amazon Gives Little Notice on End of AmazonSmile Program

NonProfit PRO

"Every little bit counts” — at least that’s what Amazon touts when it shares the impact customers have made via AmazonSmile. But less than a decade after launching the program, Amazon announced that AmazonSmile's days are numbered.

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How to Unlock More Gifts: New Research Says Enhancing Psychological Well-Being Is Key

The Chronicle of Philanthropy

By Alex Daniels. Impact isn't the only thing big donors care about; they often want to be part of a large community, says a new study of people with at least $1 million in assets.

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It’s weird to ask for money in January, isn’t it?

Fundraising Coach

January can be a hard month to make fundraising calls in. As the leader of a nonprofit, you are acutely aware of all the work that went into your organization’s fundraising last month. So it can feel “too soon” to get back to asking. It’s not to soon. All of your work last month was the focus of your attention. But it wasn’t necessarily the focus of your donor’s attention.

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How Philanthropy Can Show Up for an Arts Solidarity Economy

NonProfit Quarterly

Image Credit: : Clem Onojeghuo on unsplash.com. The cultural sector is seeking alternatives to business-as-usual. This article introduces a new series, titled “Remember the Future: Culture and Systems Change,” co-produced by Art.coop and NPQ. In this series, queer, trans, and BIPOC artists and cultural bearers reflect upon the unique role that culture has played and can play in activating and enacting structural change—and in building a solidarity economy.

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Report Reveals How Nonprofits Seek to Address the Marketing Technology Gap in 2023

NonProfit PRO

TechSoup and Tapp Network released the results of the 2022-2023 Nonprofit Digital Marketing Benchmark Report, which reveals the strategies used by over 100 nonprofits in 2022 and their plans for improvement in 2023.

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Transform Annual Reports into Gratitude Reports for the Best ROI

Clairification

Annual reports don’t have to be dry as dust. In fact, the most effective ones are not financial reports; they’re a story with the donor at the center. And they inspire action. When you consider all the blood, sweat, tears and money that go into them, you want to assure they: Resonate with people emotionally. Paint a picture people want to jump into.

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Gates Foundation to Increase Funding to $8.3 Billion This Year

The Chronicle of Philanthropy

By Alex Daniels. Bill & Melinda Gates Foundation In his annual letter, Gates chief executive Mark Suzman wrote that the increased grants were spurred by global failures to adequately respond to the spread of infectious diseases, reduce poverty, promote gender equality, and address the effects of climate change. The grant maker predicts its annual grant budget will grow to $9 billion by 2026.

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Finding Power in Community: Lessons from the Chicago Teachers’ Union

NonProfit Quarterly

The following is a transcript of the video above, from our November 16, 2022, roundtable, “ Building a Movement for the Common Good.”. Sheri Davis: I think it’s important to name when we also have leadership that is willing to name and call things as they are—that we are actually speaking to a base that is beyond membership, right? That we’ve actually built relationships.

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Introducing Shortage — An In-Kind Donation Platform Born Out of the War

NonProfit PRO

Shortage is the first peer-to-peer donation marketplace that allows nonprofits to get the goods they need and enables donors to make in-kind donations directly to the causes that matter most to them. The platform is free for nonprofit organizations to use, and all donations are tax deductible.

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Instead of Time Management, Focus on Optimizing Your Energy Levels

Veritus Group

There's a lot of talk about time management, but research shows that when you focus on your energy levels first, you'll get more done. The post Instead of Time Management, Focus on Optimizing Your Energy Levels appeared first on Veritus Group.

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Foundation Assets Plummeted Nearly 20% Last Year, Putting Grant Making at Risk

The Chronicle of Philanthropy

Alex Daniels The drop comes after three years of gains, so that might mitigate the impact on how pinched foundations feel about their giivng.

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Reimaging Success in Nonprofit Work: How Systems Change Can Drive Vision Forward

Bloomerang

The post Reimaging Success in Nonprofit Work: How Systems Change Can Drive Vision Forward appeared first on Bloomerang.