Selfish Giving

JULY 4, 2017

Today on CauseTalk Radio , Megan and I talk to Alison DaSilva , Executive Vice President, Cone Communications , about their latest study, the Cone Communications 2017 CSR Study. This year’s research shows that consumers care about CSR more than ever, with 89% of Americans saying they would switch brands to one associated with a good cause. In addition, the tumultuous past year has only convinced consumers more that businesses need to be a force for change in society.

Universities 164

Universities Associations Production Communication 164

Pam Moore

JULY 5, 2017

What if I told you that right now at this very moment you are already you're sitting on a gold mine of free data and analytics to help you generate more brand awareness, leads and sales by connecting with your ideal customers in a human way? Do you know… What value Facebook, Twitter, LinkedIn, Instagram and other social networks are providing to your bottom line?

Marketing 167

Marketing Marketing Values Community Development 167

Fundraising Coach

JULY 6, 2017

Passion may be a key player in determining a nonprofit’s success, but without the necessary funds to make it happen, your nonprofit will only get so far in making a difference. That’s why in order to gain real traction with donors , your nonprofit must first set up a reliable source to accept online donations. In other words, they need a payment processing system, which simply refers to the digital behind-the-scenes steps that transfer a donor’s funds to a nonprofit’s account.

Nonprofits 73

Nonprofits Fundraising Fundraising Management 73

Kivi's Nonprofit Communications Blog

JULY 6, 2017

Two. Billion. Monthly. Users. Facebook hit this momentous milestone late last month. If Facebook were a country, it would be the most populous nation on earth, far surpassing China’s population of 1.4 billion. Whoa. Source: [link]. Facebook even changed its mission for the first time in its 13 year history, from “to give people the power to share and make the world more open and connected” to “to give people the power to build community and bring the world closer together.”.

Fundraising 54

Fundraising Fundraising Advertising Food 54

The Agitator

JULY 4, 2017

One of my friendly news feeds from Google was kind enough to forward me this guest opinion piece from the Medford (Oregon, USA) Mail Tribune , titled Nonprofits face tumultuous times. The piece was written by Brad Russell, CEO of the local YMCA there, and a board member of the Nonprofit Association of Oregon. Brad seems like a reflective guy who isn’t merely doing his ‘day job’ at the YMCA, but is also thinking and worrying about the bigger context in which his organization is

Fundraising 51

Fundraising Fundraising Associations Nonprofits 51

Pam Moore

JULY 7, 2017

The challenge can be overwhelming for marketers to consistently create content that is fresh, relevant and provides real value to their audience, customers, and prospective customers. Because of this pressure, unfortunately many marketers fall to lazy marketing tactics. They quit creating their own content and start curating and sharing other helpful content from leaders in their industry.

Marketing 165

Marketing Marketing Production Values 165

Fundraising Coach

JULY 5, 2017

Have you ever been asked by a board member, "Isn't there some other way of funding our work rather than asking for money ?" Or have you thought that yourself? Well, NonprofitHub's CEO Randy Hawthorne says, "Yes!" He is experienced at generating revenue for his nonprofit and for others that complement both the nonprofit's mission and the nonprofit's fundraising efforts.

Nonprofit Finance 56

Nonprofit Finance Finance Nonprofits Fundraising 56

NonProfit Hub

JULY 7, 2017

Communication is key. You’ve heard it before, and you’re surely going to hear it again. And while it may be glaringly obvious and overused, there is a reason you’ve heard this didactic little phrase from every teacher, manager or counselor you’ve ever had. Communication is undeniably important. It isn’t just a key; it’s the master key. It unlocks every door, behind which are donor and staff retention, increased fundraising, engaged volunteers and so much more.

Retention 52

Retention Communication Production Management 52

The Agitator

JULY 5, 2017

Fundraisers … let’s not overate ourselves and our powers of persuasion. Maybe — just maybe — fundraisers do convince donors occasionally to make second and subsequent and larger gifts using well-formulated arguments, reasons and cases. But as Tom Ahern nicely observes in his recent e-newsletter, we shouldn’t kid ourselves about that first gift … “Each donor made that first gift to your organization because of their self-identity … NOT for your rea

Fundraising 45

Fundraising Fundraising 45

iMarketSmart

JULY 7, 2017

Getting a donor to see you might actually be the hardest part of your job. . In fact, some fundraisers feel that, once they get the meeting set, they are 80% of the way there! Thanks to Claire Axelrad, here’s some help. She’s provided 9 useful, proven strategies for getting the major donor visit on her blog. Here are my favorites (below) but you’ll want to check out her blog for the rest: Asking for advice.

Fundraising 40

Fundraising Fundraising Philanthropy Nonprofits 40

Kivi's Nonprofit Communications Blog

JULY 3, 2017

Here’s what’s happening at Nonprofit Marketing Guide this month: Online Training: All-Access Pass Sale. Save $200 when you enter the promo code HOTSAVINGS at checkout. Sale ends this Friday, July 7th. Learn more about the All-Access Pass and enter promo code HOTSAVINGS to save $200. July 13: How to Measure the Effectiveness of Your Email, Ads, and Social Media with Google Analytics with Eric Squair.

Marketing 40

Marketing Marketing Nonprofits Communication 40

NonProfit Hub

JULY 5, 2017

If you’re thinking about starting a nonprofit and the plan is to use grants alone to get it funded—think again. So many first-timers think grants are the way to go as their main funding source. But, typically, most granting organizations won’t do startup work. They tend to prefer organizations with more history of success and a set of results to base decisions off of.

Homelessness 52

Homelessness Finance Nonprofits Children 52

The Agitator

JULY 6, 2017

Over the past 35 years I’ve written copy for and brainstormed with my dear friend Morris Dees, co-founder of The Southern Poverty Law Center. Few organizations have practiced donor-centered fundraising as well as SPLC. No detail involving a donor is seemingly too small. (Monthly donors — sustainers — not only get monthly updates but occasionally receive seasonal recipes from the SPLC staffer responsible for their care.

Poverty 40

Poverty Law Nonprofits Fundraising 40

Lets Talk Nonprofit

JULY 5, 2017

There's a lot of good news to be found in the 61st annual. Giving USA report , which was released last month. Earlier this year, the. Fundraising Effectiveness Project released its own set of giving data points. This annual report also focuses on giving, but provides very different information - and a different outlook. So what, exactly can we learn from the data, and what does it mean for your nonprofit?

Charitable Contribution 52

Charitable Contribution Fundraising Fundraising Philanthropy 52

Kivi's Nonprofit Communications Blog

JULY 7, 2017

City Bar, Boston, MA. Happy Friday, everyone! Let’s end the week by sharing some Mixed Links… EXPIRES TODAY! Today is the last day to save $200 on our Annual All-Access Pass by using the promo code HOTSAVINGS. Learn more about the All-Access Pass and enter promo code HOTSAVINGS to save $200. Chris Brogan thinks Watching and Listening are the New Reading.

Communication 48

Communication Nonprofits Leadership Marketing 48