Newsletter: This Charity Pin-up Raised $323M ??; Krispy Kreme Launches Dough-nate for a Donut ; Brand Activism vs Social Good: What’s the Difference?
Selfish Giving
MARCH 20, 2019
The grandaddy of 'checkout charity' programs is the MDA Shamrock ??Pin-up. The campaign has been around for 37 years. During that time it's raised a whopping $323 million. That's a lot of green! This month you can buy a shamrock at 20,000 retails locations. I bought mine at Star Markets in Newton, Massachusetts! The good news with checkout charity (i.e. register fundraisers, charity pin-ups, round-ups and donation boxes) is you don't need 20,000 stores to raise a small fortune.
Let's personalize your content