Sat.Jun 04, 2016 - Fri.Jun 10, 2016

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Recap: #CMF2016 Was Awesome!

Selfish Giving

The 2016 Cause Marketing Forum Conference was held in Chicago last week. As usual, it was excellent and full of learning, inspiration and friendship. Congrats to David Hessekiel , Megan Strand and the whole CMF team for an outstanding event. The conference is that one time of year I get to see everyone in the cause marketing world. I'm definitely recharged!

Retail 180
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On Ignoring Donors Needs and Preferences

The Agitator

In working on the Starting Over series that we’ll launch next week I’ve been fretting, worrying and, frankly damn near exploding with frustration. So please permit me this rant. There’s no question that virtually everyone has an excuse for not changing. Frankly I blame most of this resistance to the idiocy of stingy boards and CEOs who want no part in understanding donors’ needs nor paying to find out how much they can about them.

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What to Do When the Media Gets Your Story Wrong

Kivi's Nonprofit Communications Blog

There’s an adage in public relations that there’s no such thing as bad publicity. But while this might be true if you’re a celebrity or a political candidate, bad publicity can have dire consequences for nonprofits. When you manage the reputation of a nonprofit that is working to advance an important mission, incorrect information — particularly if it’s reported in the media — can damage your ability to raise money and effectively advocate for change.

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The Cost of Starting a Nonprofit in Every State

NonProfit Hub

The process of starting a nonprofit requires a fair amount of savvy and know-how. Building from the ground up, it’s often difficult knowing where to start. Questions arise like “What do I need” and “Why do I need it?” One of the biggest question marks comes up when it’s time to calculate the cost of your nonprofit. Harbor Compliance offers free informational resources for every state that can begin to answer the “whats” and “whys” in your initial budget.

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Pop Your All-Staff Team of Messengers: Nonprofit Blog Carnival

Getting Attention

Please share your questions and tips here, or via a blog post emailed to nonprofitcarnival@gmail.com by Friday, June 24. I’m in love, with a marketing method that’s a game changer for communications, fundraising, and program staff members in organizations like yours— Launching an all-staff team of messengers. Here’s why: You know what you need to do but can’t get beyond the limits of time, expertise, and budget.

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What Do You Do With An Envelope?

The Agitator

In a recent, reasonably intelligent Adweek article reviewing giving by millennials, Dennis McCarthy at Blackbaud commented: “My 23-year-old son wouldn’t know what to do with an envelope.” I’d say the same about my 22-year-old daughter. Among other handicaps, she doesn’t have a checkbook. But she does have a bank account and manages to shop online, although more as a last resort when she can’t find the precise item/brand she wants in a shop in downtown Auckland

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Newsletter and Blog Post Ideas for Summer

Kivi's Nonprofit Communications Blog

Need some new ideas for your newsletter, blog, or social media? Consider one of these five summer-inspired themes: 1) Summer Heat. How does hot weather impact your services or your clients? Can you offer advice to your readers about anything related to summer heat? Humane societies can offer tips for keeping pets cool. Agencies that address children’s issues can remind parents not to leave their kids in cars with the windows rolled up.

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Spendrise: New Platform Helps You Spur Change Where You Shop

Care2

Running the Women S tartup Challenge and our social change web agency, Rad Campaign I get pitched a lot of different products. I recently discovered Spendrise , a platform for creating positive change everywhere you spend money. Here's how it works. 1. Start a Pledge You support a Spendrise campaign by pledging to spend money if the business makes a positive change that you believe in.

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Starting Over … Tom’s Take

The Agitator

Yesterday Roger previewed a new Agitator series with the theme, Starting Over. To Roger, ‘starting over’ means going back to and addressing the most fundamental questions: What does our donor want? Are we delivering it? Why are they leaving? As Roger sees it (watch for his rant on this tomorrow), if you aren’t focused on those questions, you’re doomed to fail.

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Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Good Friday afternoon to you, my friends! Let’s wind down with some Mixed Links… See a great example of impact reporting in Non-profit Grades Itself on Performance. Check out these 50 Social Media Marketing Influencers to Follow. Twitter is planning on upping their character count limit for tweets. Find out How Twitter’s Big Shift Affects Marketers.

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Can changing your words help you raise more money?

iMarketSmart

Here are some of the most powerful words used frequently in advertising: finally. suddenly. now. FREE. SALE. NEW. announcing. introducing. improved. amazing. sensational. remarkable. fantastic. revolutionary. startling. miracle. magic. offer. quick. easy. wanted. challenge. compare. better. bargain. hurry. Here are some of the most powerful words used for persuasion: you. because. instantly. money. save. results. health. easy. safety. love. discover. imagine. proven. guarantee. affordable. best.

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Time to Submit a Workshop to the Nonprofit Technology Conference

Care2

Good news! It's that time of year again when the Nonprofit Technology Conference (NTC) puts out their call for workshop proposals. The Conference will be in Washington D.C. next March 23-25, 2017, and we think you should submit !

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Starting Over

The Agitator

Not knowing what you’re doing is more and more acceptable in this complex and fast changing world we work in. But pretending and preaching that you know what you’re doing is dangerous. For you. For your organization. For your clients. For the future of our sector. I’m increasingly convinced that making bold predictions, spread-sheeting three and five year plans, and signing off big budgets and purchase orders is a relic of a dying age and an absolute recipe for failure in the future.

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Who Belongs in the Nonprofit Smackdown?

Kivi's Nonprofit Communications Blog

OK, I don’t really know what I am calling this thing. Smackdown. Match-Up. Head-to-Head. Compare & Contrast. Side-by-Side. Something along those lines. Whatever we end up calling it, we are planning a series of blog posts and tip sheets that look at the communications of two national nonprofits working in the same space. Where are the strategies in sync?

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Do you really need to buy a planned giving website?

iMarketSmart

In most cases, for most nonprofits… NO! You don’t need to buy a planned giving website. Here’s why: . For decades, nonprofit leaders and staff have been led to believe that planned giving is complicated while most planned gifts are made in the form of simple bequests or by beneficiary designation. In fact, only the wealthiest estates pay an estate tax because it is levied only on the portion of an estate’s value that exceeds an exemption level — $5.43 million per person (effect

Values 40
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How to Stop Donor Attrition and Track Relevance

NonProfit Hub

If you find a donor and don’t plan for how to keep him or her, the costs are too high. According to Ken Burnett, “Our nonprofit sector is bleeding to death. We’re hemorrhaging donors, losing support as fast as we find it, seemingly condemned forever to pay a fortune just to stand still. It’s time we stemmed the flow.”. It’s understandable why Retention Fundraising author Roger Craver chose Burnett to write the forward for this book.

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Protecting Michael Moore AND The Koch Brothers

The Agitator

Have the names of your contributors been illegally and publicly exposed by the Attorney General of California? See for yourself. Here’s a 116-page list of organizations whose major contributors were “inadvertently” made public on the website of the California AG. This is the third week in a row I’ve found it necessary to single out the threats to donor privacy from overzealous and incompetent government officials who seemingly could care less about the law and the U.S.

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Talking Nonprofit Communications and Marketing Online? Let’s Use #NPCOMM

Kivi's Nonprofit Communications Blog

Wouldn’t you like to more easily find content related to the work of nonprofit communications professionals on Twitter, Instagram, and other hashtag-friendly places? Let’s make it so! Please start using the hashtag #npcomm when you are talking about your work in a professional capacity and want other nonprofit communications pros to see it.

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Capture Your Donors’ Attention in an Instant by Using Visual Stories

Ann Green

Stories come in many forms and people process information in different ways. Some people respond better to visual stimuli. In our information packed world, a visual story can be a great way to connect. Tell a story in an instant with a photo. Your donors are busy and may not have time read a story, but you can capture their attention in an instant with a great photo.

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6 Email Marketing Hacks to Increase Open Rates

NonProfit Hub

Joseph Cole is a guest contributor for Nonprofit Hub and a writer for those who do good. Leveraging ten years of experience in the nonprofit world as a program leader and fundraiser, he proudly writes for both nonprofits and for-profits who serve the nonprofit sector. Connect with Joseph at freshideacopywriting.com. Do you have an email newsletter that’s flat-lining?