Selfish Giving

DECEMBER 11, 2017

Photo via Thomas Leuthard on Flickr. Two of the biggest challenges facing nonprofit organizations are relevance and visibility. To prosper on the new philanthropic landscape, nonprofits must change how they engage the world with branding and communications. Historically, nonprofits have largely practiced self-centered marketing - focusing on transmitting their story, showcasing their achievements and asking for support of their cause.

Non-Profits 169

Non-Profits Marketing Marketing Nonprofits 169

Pam Moore

DECEMBER 14, 2017

Is your content and digital platform ready for top business performance in 2018? Is your content ready to inspire, connect with and help your audience achieve their goals? Is the lack of compelling, relevant content keeping you up at night? If yes, I have some tips for you to help you get your content marketing in tip top shape before the new year! One of the keys to success in content marketing is creating evergreen content that has a life span longer than a day or a couple weeks.

Marketing 165

Marketing Marketing Advertising 165

The Agitator

DECEMBER 12, 2017

“Most people do not listen with the intent to understand; they listen with the intent to reply.”. ― Stephen R. Covey. In the previous on boarding post I emphasized the imperative to listen as soon as possible. But that brings up the question: listen for what? There are several variables that, when learned from donors during the onboarding progress, can increase retention and revenues: Identity : Roger put this well last month : “Donor Identity should become the central element in the process o

Retention 79

Retention Values Advertising Universities 79

EveryAction

DECEMBER 12, 2017

It's finally here! If you loved our 2017 Best Nonprofit Conferences Calendar get ready for our new, improved, and updated 2018 calendar! We've searched far and wide for the best and brightest nonprofit conferences from all around the country! These conferences range in size, location, and topic. We have everything from: Fundraising & Grants. Nonprofit Management.

Nonprofit governance and management 77

Nonprofit governance and management Public and Nonprofit Management Public and Social Policy Associations 77

Selfish Giving

DECEMBER 15, 2017

"Marketers almost always.look at what sent traffic here and that's where they assign the budget. Right? Because they're tracking actions down here and they go, 'Oh, well, fantastic. You know, these people down here, look at this. Social in green sent no completed transactions, screw social. Stop wasting your time on Twitter and Facebook and LinkedIn.Those are a waste of time, because look, they didn't send us any transactions.

Marketing 113

Marketing Marketing Recruitment Management 113

iMarketSmart

DECEMBER 13, 2017

It ain’t about you. Unsuccessful fundraisers want donors to give on their timeline, not the donor’s. They think they can make the donor ‘move’ when they want them to ‘move’ They ignore where the donor resides in the consideration process. They let their boss, their leadership or their board tell them when they need to close the gift instead of filling a pipeline with qualified supporters at various stages of consideration so gifts drop consistently throughou

Leadership 74

Leadership Management Fundraising Fundraising 74

The Agitator

DECEMBER 13, 2017

Consider these donors to a disease organization: She’s a researcher working on your disease. You featured some of her research in your newsletter and she was reminded to give you a donation. She was diagnosed with the disease you are working to eradicate. She found tips on management and coping on your web site and wanted to show her appreciation. A favorite high school teacher of hers just passed away.

Non-Profits 74

Non-Profits Retention Medical Communication 74

Selfish Giving

DECEMBER 14, 2017

A reader asked how I keep track of all the content I consume every day. I use a service called Pocket. Pocket is great and it's FREE! Whenever I come across something on my laptop or on my phone that I want to save, I just click on the bookmarklet and save it to Pocket. When I save something, Pocket gives me the option to tag the content. For example, if I read something that I want to write about during my 31-Day Cause Marketing Challenge , I tag it with "blog ideas.

Marketing 100

Marketing Marketing 100

iMarketSmart

DECEMBER 11, 2017

No one likes getting cold calls and you probably don’t like making them. That’s why, these days, you need to insert a crucial step in between your marketing/communications and your outreach calls if you want to set-up more appointments with highly qualified major and legacy donors or prospects. Introducing the engagement call! Instead of just pounding out cold calls, I recommend you insert an engagement call into your process because it helps fundraisers: Ensure that donors wi

Values 74

Values Production Law Fundraising 74

The Agitator

DECEMBER 11, 2017

The unofficial motto of Seinfeld, according to Larry David, was “No hugging, no learning.” In short, there would be no growth in relationships and characters. (For the young’un’s, Seinfeld was a 90s observational comedy show from that guy who talks to comedians in cars while drinking coffee, the titular Veep, and some other people.). Because we fundraisers want to stimulate growth in our relationships with donors, we should aim to do the opposite.

Retention 58

Retention Production Marketing Marketing 58

Kivi's Nonprofit Communications Blog

DECEMBER 15, 2017

Vintage Year. Montgomery, AL. Happy Friday, excellent ones! I’ve gathered the finest links for you from around the world of marketing and communications. Join me for Mixed Links… John Haydon shows you How to Create a Prosperous Fundraising Campaign. Network for Good encourages you to End Strong. Have you been thinking about starting a podcast?

Communication 58

Communication Nonprofits Marketing Marketing 58

Selfish Giving

DECEMBER 13, 2017

Source: Chief Content Officer My son finally convinced me to buy a smart speaker for the house. We started small - literally - with the Google Home Mini. Now, when I want to hear breaking news or listen to Christmas music or find out the year the War of 1812 began I just say, "Hey, Google." Oh, joy. Whether you are using a smart speaker at home or talking into your phone, voices searches are a real thing that organizations should be thinking about. 1.

Nonprofits 100

Nonprofits 100

iMarketSmart

DECEMBER 15, 2017

Focus. Because… the world is quickly becoming one that has fewer donors giving more. According to The Institute for Policy Studies (after they crunched the data from Giving USA Foundation’s annual philanthropic survey from 2003 – 2013), itemized charitable donations over 10 years have increased : 104% from households with earnings of at least $10 million per year. 57% from people making $500,000 or more (the top 1%). 40% from low-six-figure earners (households earning at least $100,000 pe

Production 63

Production Values Management Fundraising 63

Fundraising Report Card

DECEMBER 12, 2017

Engaging with donors (just like I engage with my clients) takes thought, skill, and care. Your content — the materials you use to interact with your constituents en masse — carries great weight with them. The post Original Content is Crucial For Fundraising Success appeared first on Fundraising Report Card.

Fundraising 55

Fundraising Fundraising Culture 55

Getting Attention

DECEMBER 12, 2017

Flickr: Martha Coakley. Dear Nancy: I saw how stories about our clients—powered by a photo or two—fueled our last two year-end campaigns. They were highly successful and I planned to feature the same kind of profiles this year. That plan changed radically last month when our social workers urged us to put our clients’ privacy first and stop using client photos.

Food 53

Food Fundraising Fundraising Marketing 53

Selfish Giving

DECEMBER 12, 2017

Today on CauseTalk Radio , Megan and I talk to Carol Cone , CEO of Carol Cone on Purpose and The Purpose Collaborative and Chris Noble , CEO of Matchfire (and Purpose Collaborative member!) on who give us an update on the Collaborative and share news on an exciting new cause platform from electronics giant LG. On the show, Megan, Carol, Chris and I discuss: Chris Noble, Matchfire.

Collaborations 100

Collaborations Marketing Marketing 100

The Agitator

DECEMBER 10, 2017

#Giving Tuesday 2017 is now in the rearview mirror. So, we’ll be using this week to explore the proper onboarding of new donors from that event and the overall importance of proper onboarding generally. First, a brief reprise of #GivingTuesday that you might want to bookmark in thinking about that event next year. In Thank God It’s Wednesday I noted the preponderance of largely irrelevant messaging and the gross overuse of matching gift offers.

Retention 49

Retention Communication Values Fundraising 49

Kivi's Nonprofit Communications Blog

DECEMBER 11, 2017

While we have wrapped up our Day in the Life of a Nonprofit Communicator blog series for 2017, I need to hear from more of you so we get the 2018 edition off to a great start! It’s a fun way to help us better understand our community’s needs and to also let other nonprofit communicators know they aren’t alone in the crazy, chaotic world of nonprofit marketing and fundraising.

Communication 47

Communication Marketing Marketing Fundraising 47

Getting Attention

DECEMBER 12, 2017

Flickr: Martha Coakley. Dear Nancy: I saw how stories about our clients—powered by a photo or two—fueled our last two year-end campaigns. They were highly successful and I planned to feature the same kind of profiles this year. That plan changed radically last month when our social workers urged us to put our clients’ privacy first and stop using client photos.

Food 48

Food Fundraising Fundraising Marketing 48

Selfish Giving

DECEMBER 11, 2017

Photo via Jamie McCaffrey on Flickr. "Evidently, we feel more obligated to give when asked, because we want to avoid looking like a cheapskate, to others and even to ourselves. Of course, some of the donation dodgers may be perfectly generous people who just find the Santas annoying. But that too can be a rationalization: Telling ourselves that we’ve donated in the past, or will donate at some future point, lets us feel generous even while we’re skirting a chance to give.

Marketing 100

Marketing Marketing Production Food 100

Mission Minded

DECEMBER 11, 2017

Let’s be honest. It’s been a difficult year, especially since our brand promise is to amplify the good. This year, we’ve avoided letting ourselves get buried in how things got this way. Instead, we’ve re-focused on how to make things better the best way we know how – through a clear, positive brand strategy. For […]. The post Amplify The Year: 5 Inspiring Messages appeared first on Mission Minded.

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Kivi's Nonprofit Communications Blog

DECEMBER 12, 2017

In the 2018 Nonprofit Communications Trends Report , we asked participants to rate their effectiveness on several common nonprofit communications goals. We’ll reveal all the details in the full report in January 2018 ( reserve your copy here ), but I wanted to share a preview with you now, as you plan for 2018. Of the 12 most common nonprofit communications goals , survey participants rated themselves most effective, in this order, at.

Communication 47

Communication Recruitment Activism Management 47

iMarketSmart

DECEMBER 14, 2017

On today’s episode we talk about phone calls; who should be answering your phone, getting over the chasm of mistrust, how best to initiate a conversation and much more. The post Phone Calls – Part 1 (Episode 20) appeared first on MarketSmart, LLC |.

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Selfish Giving

DECEMBER 9, 2017

Source: Business2Community I know what you must be thinking: Joe has finally gone nuts.

Marketing 100

Marketing Marketing 100

NonProfit Hub

DECEMBER 13, 2017

The moment is finally here! We’re beyond excited to share the speaker lineup for Cause Camp 2018 , held on March 26th and 27th in Lincoln, Nebraska. We’ve assembled a stellar group of experienced and diverse speakers, and we hope you’re as amped as we are to hear what they have to say. If you’re not familiar, Cause Camp is Nonprofit Hub’s annual conference that brings together thought leaders, nonprofit professionals and do-gooders from all over the world.

Non-Profits 41

Non-Profits Nonprofit governance and management Philanthropy Culture 41

Kivi's Nonprofit Communications Blog

DECEMBER 13, 2017

All nonprofits need a communications plan. The trouble is knowing where to begin or if the plan you are using now is still the best option for your nonprofit. But you don’t have to worry – we’ll show you what a nonprofit communications plan should look like just in time for 2018. Join us tomorrow for our next budget-friendly webinar: What a Nonprofit Communications Plan Should Look Like in 2018. with Kivi Leroux Miller.

Communication 41

Communication Nonprofits 41

The Agitator

DECEMBER 14, 2017

In my 50 years of writing fundraising copy I’ve yet to hear of a donor saying, “Hey, that’s the same appeal you sent me last year!” Yet too many fundraisers worry (often out loud and in endless meetings) and drive copywriters nuts with screwball briefings like “we need something new and different for this year-end appeal.

Fundraising 55

Fundraising Fundraising Retention Communication 55

Selfish Giving

DECEMBER 12, 2017

“Nostalgia. It’s delicate, but potent. ‘nostalgia’ literally means ‘the pain from an old wound.’ It’s a twinge in your heart far more powerful than memory alone.” Source: Quartz Obsession It must be my age because I'm a sucker for things that bring up memories of the old days - and all the happy feelings of comfort and joy and safety that come with them.

Marketing 100

Marketing Marketing Nonprofits Associations 100

Kivi's Nonprofit Communications Blog

DECEMBER 14, 2017

Antionette Kerr is back with us today for another post in the series we are calling “Inclusive Conversations.” It’s all about cultural competency and how communications staff can not only be more inclusive and therefore effective in their communications work products, but also lead these conversations within their own nonprofits. Stay tuned for much more in 2018!

Race and Ethnicity 57

Race and Ethnicity Culture Values Production 57