Sat.Mar 31, 2018 - Fri.Apr 06, 2018

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Ep259: Mistakes That Are Killing Your Nonprofit's Chances for Sponsorship

Selfish Giving

Photo via vexrobotics on Flickr. Today on CauseTalk Radio , Megan and I talk to Chris Baylis , President & CEO of The Sponsorship Collective , about all things sponsorship! Chris is a leading consultant to nonprofits and businesses on sponsorship and how to build win-win partnerships. On the show, Megan, Chris and I discuss: Chris Baylis, Sponsorship Collective.

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How to Develop a Profitable Social Media Strategy and Plan in 2018

Pam Moore

Are you tired of being sick and tired of not achieving a positive ROI from your time and money invested into social media? Does this sound familiar? You feel as if you constantly spin your social media wheels with little real business results. You don't know where to start to build your social media plan. You started your social media plan but gave up as you have no idea how to budget or prioritize.

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22 Must-Read Research Reports for the Nonprofit Sector

Nonprofit Tech for Good

The reports listed below are a small sampling of some of the research available to nonprofits, NGOs, and charities worldwide. The data can be used to help your nonprofit craft your next online communication and fundraising plan. If you would like to suggest a specific report be added to the list, please contact Heather Mansfield. Most of the reports listed are based on U.S. nonprofit research.

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(Lack of) Speed Kills

The Agitator

When Amazon started, people were nervous about providing a credit card number in hope that their books would arrive. (Don’t @ me, 25-and-unders, this was a real thing.) Will my book arrive? Will it be what I intended? Is this whole Internet thing a scam? So a large part of Amazon’s infrastructure works to convince people that it’s OK to buy things online by dealing with them quickly: instant email confirmations, package tracking, ratings, return policies, etc.

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Newsletter: Sponsorship vs Cause Marketing Smackdown ; The Last Toy Store Standing ; 'Obscene' Charity Campaign Raises $500K

Selfish Giving

I get asked all the time what the difference is between cause marketing and sponsorship. It can be confusing! ?? But here are the two basic differences. With Sponsorship. The money comes from the company's coffers. They write you a check! With Cause Marketing. The money is raised from the customer. For example, a chain of coffee shops will use donation boxes to raise money from customers at checkout.

Marketing 100
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Why is it So Hard to be Donor-Centered?

Ann Green

The term donor-centered is pretty self-explanatory. It means focusing on your donors’ needs and interests, acknowledging them in your letters and other communication, and taking into account that not all donors are the same. If it’s so obvious, then why are many nonprofits so bad at it? You see countless examples of generic, organization-centered communication that barely acknowledges the donor.

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Top 5 reasons why it’s time to kill donor visit quotas!

iMarketSmart

Quotas… YUCK! Many major and planned giving professionals are required to secure and carry out a certain number of face-to-face visits each year. This is considered by too many to be an effective measure of their effectiveness in their role. But, unfortunately, quotas lead to inefficiencies that cost the organization inordinate amounts of money.

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Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Ward 8 – Boston, MA. I hope you all had a fantastic week! Let’s start winding down and check out the best articles, posts, tips, and more from around the world of marketing and fundraising. It’s time for Mixed Links…. If you missed it this year, Hana Muslic has shared some Takeaways from Cause Camp 2018. Find out How to Tell Compelling Stories While Avoiding Savior Complex and Exploitation.

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Knapp’s Relational Model: The Key to Raising More Major (and Planned) Gifts

Fundraising Report Card

Relationships are tricky. They’re also scientific. Many smart people have dedicated their lives to researching and understanding why human beings interact with one another. As fundraisers, we can leverage this research to inform how we approach raising major and planned gifts. The post Knapp’s Relational Model: The Key to Raising More Major (and Planned) Gifts appeared first on Fundraising Report Card.

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Using Facebook to Acquire Donors with Mark Santiago (Season 2, Episode 7)

iMarketSmart

Mark Santiago from Converge.Digital shares how to use Facebook strategically to build trust and acquire new donors. For more info about how Converge helps nonprofits get more donors, visit: Converge.Digital. You can also download Mark’s free Facebook Fundraising Blueprint here: www.converge.digital/facebookfundraisingblueprint. Click here to listen on YouTube!

Culture 45
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Segmenting Your Donor Services

The Agitator

Every donor is worthy of respect. After all, not everyone gives of themselves to help others. Every dollar given is a sacrifice. Even if given with not-wholly-pure motives like tax benefits or looking good to others, a dollar to charity is a dollar not spent on the hedonic or the temporary. And yet, for charities, not all donors should be treated the same.

Values 51
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Inclusive Conversations: Confrontation versus Conversations

Kivi's Nonprofit Communications Blog

Two weeks ago, my college friend Kim Pevia and I led the second webinar in The Inclusive Conversations series called How to Talk to Your Boss (and co-workers) about offensive communications. It was all about how to stop ignoring “The Crunch,” have difficult conversations in the office, and promote a more inclusive environment. We think that communication’s pros are uniquely positioned to be Champions for Inclusion and Diversity.

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Are you able to sharpen your saw?

Fundraising Coach

I've been talking to a lot of amazing nonprofit leaders and staff. Our sector is full of some of the most dedicated people! But dedication seems to go only so far, doesn't it? With all the hard work, doesn't it just feel like there's more to do? In our latest nonprofit leadership research , leaders report an overall feeling of being overwhelmed. It's like they're working harder and harder with less and less to show for it.

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Your Spring Fundraiser Checklist

NonProfit Hub

Sponsored by Give Lively. Spring fundraising season is upon us and the pressure is on for nonprofits to hit their goals at upcoming galas or events. Here’s a quick checklist to make sure your nonprofit is ready: Set expectations. Leading up to your gala or big fundraising event, give attendees a sense of the flow of the evening, including a call for donations.

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The Neuroscience of Donor Services

The Agitator

Why do we care about donor service? Let’s delve into our donors’ brains to find out. You! Put down that hacksaw! I was speaking metaphorically! Picture any decision you make as a debate between “pull towards” and “push away.” The pull comes from our nucleus accumbens. The nucleus accumbens – think of this as your buy button – quantifies how much benefit or pleasure you are going to get from a decision.

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Day in the Life of a Nonprofit Communicator – Nancy Valentine

Kivi's Nonprofit Communications Blog

Nancy Valentine. Welcome to our latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. We’d love to feature YOU in this series! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. Nancy XiáoRong Valentine is a self-taught watercolor artist and the Communications Assistant for Springboard for the Arts.

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The difference between goals vs. quotas for major gifts and planned gifts fundraisers

iMarketSmart

I am a big believer in setting goals with my staff, not administering quotas. When we sit down to set goals, I prefer to collaborate with my staff, not dictate activities to them. Here’s the difference between a goal and a quota. Goal: The object of a person’s ambition or effort; an aim or desired result. If goals are set with A-players in collaboration and in support of the mission, those A-players (fundraisers/salespeople) will ‘own’ them deep in their hearts and everyone will win (includin

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Foundation Tax Forms as a Free Research Tool

Lets Talk Nonprofit

In fundraising, there's a saying: "You need to ask the right person, for the right amount, for the right project, in the right way, and at the right time." The same holds true in grant writing. Step one is finding foundations that may fund your work. Step two is determining the proper amount to request from those foundations. One of the biggest mistakes I see nonprofits make is asking a foundation for too much money.

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Are You Behaving Like Facebook?

The Agitator

Seems as though all the world– the press, Congress, the European Union, advertisers, competitors and millions of users themselves—are focused on Facebook’s privacy and data practices. This is a great opportunity to look at privacy and data practices in our own sector. Sadly, many nonprofits behave like Facebook. They share and rent data without asking.

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Hot Topics in April: Direct Mail, Modern Media Relations, and Supportive Nonprofit Cultures

Kivi's Nonprofit Communications Blog

Here’s what’s happening at Nonprofit Marketing Guide this month: Online Training: STARTS TOMORROW! Apr 3 & 4: Writing a Direct Mail Appeal Letter In-House, Parts 1 and 2. Learn how you can raise more money writing your own appeal letter. Registration is $119 for Part 1 Only, $199 for Parts 1 and 2, or Free with an All-Access Pass. Learn More and Register .

Culture 45
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Introducing Metrics That Matter (MTM-S01E01)

Fundraising Report Card

Discover what this new podcast is all about, learn what data-driven fundraising is, how to build a data-driven culture, the basic metrics you’ll need to understand, and how to start using this at your nonprofit. Discover what this new podcast is all about, learn what data-driven fundraising is, how to build a data-driven culture, the basic … Continue reading "Introducing Metrics That Matter (MTM-S01E01)".

Culture 40
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Are you able to sharpen your saw?

Fundraising Coach

I’ve been talking to a lot of amazing nonprofit leaders and staff. Our sector is full of some of the most dedicated people! But dedication seems to go only so far, doesn’t it? With all the hard work, doesn’t it just feel like there’s more to do? In our latest nonprofit leadership research , leaders report an overall feeling of being overwhelmed.

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Takeaways from Cause Camp 2018

NonProfit Hub

Yet another Cause Camp is officially in the books. A special thanks to all who made it the best one yet. If you were unable to attend, or if you want to relive some of the magic, we’ve compiled our top takeaways from Cause Camp 2018. Stay tuned for more highlights and additional information about next year’s conference! Overhead myth. The overhead myth was once again a big topic at Cause Camp.

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Modern Media Relations for Nonprofits – New Book, New Webinar

Kivi's Nonprofit Communications Blog

Our good friends Antionette Kerr and Peter Panepento have been working together to bring you a brand new book – Modern Media Relations for Nonprofits: Creating an Effective PR Strategy for Today’s World. The book will serve as your guide to successfully working with reporters, editors, and opinion makers and also prepare you for crises such as being inaccurately depicted in a story or on social media or being at the center of a controversy.

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How Autism Society and Other Health Nonprofits Are Bridging the Gap Between Technology and Health Care

EveryAction

(This is the second post in our series featuring innovative ways nonprofits are using technology to build a better world. Click here to read about how Greenpeace and other environmental organizations are building a better world.). This week, we’re highlighting nonprofits that work in the health sector. From advocating for better healthcare for Coloradans to improving the quality of life for those with neuro-immune disorders, these organizations are not only making a difference in the world but a

Health 41
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The Major Gifts Advice You Majorly Need

NonProfit Hub

There’s a HUGE elephant in the room staring you right in the face. As nonprofiteers, we often focus on the seemingly “attainable” gifts that are less scary than the elephant…major gifts. But guess what? With the proper expectations, cultivation and approach to making the ask, major gifts are also entirely attainable. Plus, the time and effort you put into making that major gift a success is definitely worth the dollars you can put toward achieving your mission.