Sat.Sep 16, 2017 - Fri.Sep 22, 2017

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Let’s Get Real… Does Your Content Convert?

Pam Moore

It's time to get real about the real return on the investment you make in content marketing. Is the money and time you are investing in content marketing helping you achieve your business goals? Is the time you invest researching your audience, learning the social networks and pounding out mounds of content fruitful? Bottom line… does your content convert to real business?

Marketing 164
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Ep232: PepsiCo’s Anti-Hunger Program Fuels Kids & Innovation

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Matt Smith , Director of PepsiCo’s Food for Good program a purpose-driven business initiative within PepsiCo that tackles child hunger by making healthy food more physically and financially accessible for low-income families. On the show, Megan, Matt and I discuss: Matt Smith, PepisCo. Background on the Food for Good and whom the program serves.

Food 100
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10 Signs Your NGO Excels at Social Media

Nonprofit Tech for Good

Social media changes so frequently that unless your NGO has a full-time social media manager who has the time to consistently research and adopt emerging trends, odds are your NGO is using social media in ways that are no longer effective. The webinar content below was presented by Heather Mansfield on September 19, 2017 to 1,175 nonprofit staff. It was the final presentation of the social media excellence webinar.

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Are Your Fundraising Proceeds Insured?

The Agitator

This morning I’m wondering how many nonprofits in Houston and Florida had their fundraising proceeds protected from the ravages of Hurricanes Harvey and Irma by insurance. Frankly, until yesterday this wasn’t a question that would occur to me in a 100 years. But then I received a note from my friend Chuck Longfield , the Chief Scientist at Blackbaud.

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How to Create Content that Inspires, Connects and CONVERTS Lookers to Buyers: FREE Webinar

Pam Moore

Another day of amazing content creation. You create yet another epic piece of content. You publish yet another epic piece of content. Your epic piece of content is shared all over the social and digital web, once again. However, as usual your content is not converting. It is not driving business. It is not driving real traffic to your blog or website.

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3 simple ways fundraisers can improve their LinkedIn profiles to land more meetings and raise more money

iMarketSmart

Most fundraiser’s LinkedIn profiles are screwed up! They look like resumes, not invitations. After all, are you trying to raise money or are you looking for another job? If you are aiming to raise money then you need to recognize that, more and more, your donors will check you out online before they accept your telephone call or email outreach.

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Data for Good: Fundraising and Technology Insights for your Year-End Campaigns

Nonprofit Tech for Good

Presented on September 20 via webinar, the slides below highlight data from the 2017 Global NGO Technology Report , the 2017 Global Trends in Giving Report , and Network for Good’s donor platform to determine if U.S. nonprofits are using technology in the ways that their donors and supporters prefer. Attendees were be given access to exclusive U.S. donor data and data-based analysis of how effectively nonprofits are using online communication and fundraising tools.

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How to Treat Volunteers as an Extension of Your Staff

NonProfit Hub

Volunteers are a vital part of your nonprofit organization. They’re the ones doing the grunt work and producing tangible change for the cause you’re working to better. Once you’ve recruited a solid group of volunteers and have boots on the ground to make things happen, you need to develop relationships with them in order to treat them as an extension of your staff.

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How @GlennEMartin of JustLeadershipUSA Tweets Like a Boss

Kivi's Nonprofit Communications Blog

For my September NPMG Tweet Like a Boss webinar, I connected with Glenn E. Martin , President and Founder of JustLeadershipUSA , about how he personally uses Twitter to advance his organization’s mission. JustLeadershipUSA is dedicated to cutting the U.S. correctional population in half by 2030, and its leader Glenn speaks from personal experience.

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Allow your team to test

Concord Leadership

Speak to people skilled at nonprofit programs or marketing or fundraising and you’ll hear that they know what works because they constantly test. But promote those people to leadership, or elect them to a board of directors, and they get “risk averse.” They stop testing. They opt for “industry benchmarks” and doing what’s worked in […].

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The Mediocre Borrow. Genius Steals.

The Agitator

Rarely does The Agitator fully reprint other blogs. But, in the midst of what seems an unending string of natural disasters and heartbreak, punctuated by Apple’s tsunami of product hype over its latest iPhone X, it’s time for some humor — and perspective. Time to steal. What better place to turn than to Vu Le’s site, Nonprofit: And Friends that appears on the Agitator Blogroll.

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Thank You 101

Ann Green

Many of you may be working on your year-end appeal, which is great, but have you given any thought to how you’ll thank your donors? Thanking your donors after an appeal (and throughout the year) is equally important, yet many organizations leave this as a last minute to-do item and it shows. You can stand out by taking the time to give your donors a great thank you experience.

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How Nonprofits Can Use Text Messaging

Kivi's Nonprofit Communications Blog

Alexa Lemzy. Have you tried mobile fundraising or contacting your supporters via text? Alexa Lemzy shares some ways you can get started in today’s post. ~Kristina. Guest Post by Alexa Lemzy. Texting is one of the most effective ways to communicate to a large number of people. Nonprofits and charity organizations that want to effectively reach more people should consider spreading the word via text.

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Changing Mindsets is Hard! – Episode 11

iMarketSmart

On today’s episode we discuss our first user submitted question on cultivating relationships with donors and why it’s so hard to change the mindset at an organization that’s always done something a certain way. You can have your question discussed on the show by emailing tim@imarketsmart.com. The post Changing Mindsets is Hard! – Episode 11 appeared first on MarketSmart, LLC |.

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‘Disaster’ Is Just One Risk To Fundraising

The Agitator

I’ll admit to being blown away by Roger’s post yesterday, Are Your Fundraising Proceeds Insured? He was discussing the issue of whether nonprofits could insure against lost fundraising returns due to ‘business interruption’ — in this case, interruption due to hurricane damage. A concept I’ve never thought about. And the answer seems to be ‘Yes’, at least as demonstrated by the success of Houston Public Media after Hurricane Ike in 2008.

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Highlights from EveryAction's Inaugural User Summit

EveryAction

Last week, we had the honor of hosting our first ever User Summit in Washington D.C. Over 50 EveryAction partners - including Greenpeace USA , Equality Federation , and National Women's Law Center - joined us at our headquarters for an afternoon filled with panel discussions, product showcases, and ample networking opportunities. We kicked off the day with attendees sharing their current successes and challenges.

Law 40
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Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Brick & Spoon. Orange Beach, AL. Happy Friday! As you’re reading this, I am probably on a tennis court sweating my butt off! But please enjoy these refreshing Mixed Links I’ve gathered especially for you… The Case Foundation and Achieve have released their latest research on millennial cause engagement in the Millennial Impact Research Report.

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FINALLY REVEALED: Dr. Russell James’ secrets to conducting donor surveys

iMarketSmart

He’s back! And this time he’ll be talking about one of my favorite subjects — donor surveys. Sure, I’ve got some experience in this area. MarketSmart has been conducting surveys on behalf of hundreds of nonprofits in 4 countries around the world. I even conducted a very well attended webinar on the subject a few months ago. But I think people might be getting sick of me.

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Style Guide: Investor Presentations

NonProfit Hub

Feeling comfortable in your work environment is an important part of your company culture. Many nonprofit organizations have lax dress codes, a custom many employees appreciate because they feel they can be themselves in the office. This changes, however, when it comes to investor presentations. Lost on what to wear when making your pitch to investors?

Culture 35
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Here Comes the DSCC Again … And Again … And Again … And …

The Agitator

About the only fundraising practice I thought disliked more than #GivingTuesday was getting messages in September, two months before the auspicious event, offering advice on how to get ready for #GivingTuesday. But then I got an ‘in your face’ reminder that there indeed was another fundraising purveyor who gives me even greater upset — the Democratic Senatorial Campaign Committee.

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How NOT to Ask for a Bequest

Kivi's Nonprofit Communications Blog

So you’re talking to a nice couple who have been giving to your organization for years. You think they are a great candidate to ask for a bequest. Now what? Well here are a few things you probably shouldn’t say: “So… how was that last doctor’s visit?” “Since your kids turned out to be really horrible people… ” “Have you had that mole on your neck looked at recently?

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So Simple and Effective, You Gotta Do One!

Kivi's Nonprofit Communications Blog

I love, love, love, thank you videos. They are relatively easy to produce and so feel-good and effective. They are the perfect way to remind your supporters of the good work you are doing with their help, right before your major year-end campaigns. You can use them in lots of other ways too. If you don’t have one in the works now, it’s not too late!