Selfish Giving

MAY 3, 2016

Lobbying for Good - Mary Kay Partners with the Texas Council on Family Violence to Help End Domestic Violence. Today on CauseTalk Radio , Megan and I talk to Crayton Webb , Vice President, Corporate Communications & CSR for Mary Kay , about the cosmetic giant's Don’t Look Away campaign which works to educate the public on recognizing the signs of an abusive relationship, how to take action and to raise awareness for support services.

Education 100

Education Education Foundations Activism 100

Pam Moore

MAY 5, 2016

It’s not news that social networks such as Facebook, Instagram and LinkedIn are moving to a pay to play model. The glory days of being able to gain massive organic reach with a simple, on the fly Facebook post are over and done. Results in the social world of today require more planning, integration, and money. Marketing leaders today must understand and embrace the know, like, trust and pay model for growing their business.

Marketing 113

Marketing Marketing Leadership 113

Nonprofit Tech for Good

APRIL 30, 2016

If you are a nonprofit professional feeling restless or unsatisfied at your current job, 2016 is shaping up to be a good year to make a change. According to the 2016 Nonprofit Employment Practices Report , 57% of nonprofits plan on creating new positions in 2016. The greatest growth is expected in the area of fundraising (44%). Skills in marketing and communications are also in high demand (37%).

Philanthropy 111

Philanthropy Nonprofits Communication Fundraising 111

Kivi's Nonprofit Communications Blog

MAY 4, 2016

Yesterday, May 3, was Give Local America Day. In many of the 50+ communities that participated, today — May 4 — is now also Give Local America Day. That’s because Kimbia’s giving platform crashed for most of yesterday, so they had to extend the campaign into today. Kimbia is going to have hell to pay on this one, but I’ll leave the skewering to others.

Communication 68

Communication Management Foundations Marketing 68

iMarketSmart

MAY 4, 2016

Wealthy people are not necessarily philanthropists. But philanthropists are usually wealthy. When organizations develop their lists, I think, perhaps, a little too much attention is paid to capacity while not enough attention is paid to uncovering a supporter’s philanthropic mindset and whether or not the organization’s strategic objectives align with their personal mission.

Philanthropy 58

Philanthropy Nonprofits Fundraising Fundraising 58

The Agitator

MAY 1, 2016

I’m continually amazed so many organizations ignore feedback from their donors. Feedback that would enable them to improve retention rates and lifetime value. They simply hit the ‘mute’ button. How stupid can you get? Despite the fact that it’s so much easier to measure how digital things are being used, I doubt that even 1 out of every 100 nonprofits bother to measure the ease or difficulty their donors experience with the simple (in reality anything but ‘simple’) donation form.

Retention 56

Retention Values Nonprofits Nonprofit Management 56

EveryAction

MAY 4, 2016

Last week, we were joined by Cindy Phan, Creative Director at ShareProgress to discuss how to achieve the right "secret sauce" for a nonprofit digital campaign. You can check out our full discussion in the video below or read on for an overview. In honor of this month's webinar (and the relaunch of the oh-so-inspiring Best Nonprofit Digital Campaigns Collection ), here are some of the ingredients you can combine to run a smart, successful campaign.

Nonprofits 42

Nonprofits Education Education Fundraising 42

Getting Attention

MAY 4, 2016

You guys are so smart! I love it when you share a marketing technique that’s made all the difference in the world to you. There’s no better model for the rest of us. Thanks today to Jennifer Johnson, director of marketing & communications at Advocates. I had the pleasure of working with Jen to develop a brand, website strategy, and marketing plan for Advocates—a human services agency providing a breadth of programs and services throughout Massachusetts.

Production 40

Production Values Marketing Marketing 40

The Agitator

MAY 3, 2016

We have a great conversation going on here at The Agitator this week. I hope you’re paying attention. In Who Gets Fired? , Roger started it by advancing the proposition that — unfortunately — no one in the fundraising business gets fired because of lousy retention rates. Which is another way of saying that no one gets fired for neglecting existing donors.

Retention 53

Retention Fundraising Fundraising Nonprofit Management 53

iMarketSmart

MAY 6, 2016

First, a really quick story. I was flying home from a speaking engagement last week when I found myself sitting next to a very sweet, chatty, “mature” lady (about 70 years old) who proceeded to tell me about her vacation plans. She had a lot of friends and she was flying to meet one of them so they could go on quite an extravagant trip together. We chatted for a while and she showed me pictures of her friends all over the world.

Children 40

Children Activism Philanthropy Management 40

Kivi's Nonprofit Communications Blog

MAY 3, 2016

Here at Nonprofit Marketing Guide, we survey communications and fundraising staff all the time. So it’s interesting for me to hear what staff who aren’t directly responsible for those functions have to say about nonprofit marketing. Marc Pitman of the Concord Leadership Group recently surveyed over 1,000 nonprofit leaders, 60% of whom are executive directors or middle managers.

Communication 41

Communication Public and Nonprofit Management Leadership Nonprofits 41

Ann Green

MAY 2, 2016

It can be tempting to jump on the latest craze and try something new. But that bright shiny object may not be the answer you’re looking for. In fact, you can be more successful in your fundraising and communications if you use methods that have been around for awhile. Here’s how. Give your donors the personal touch. We have lots of different ways to communicate with donors, many of them electronic.

Retention 40

Retention Communication Technology Fundraising 40

The Agitator

MAY 2, 2016

In his post yesterday, Who Gets Fired? , Roger voiced his doubt that very many fundraisers, if any at all, are compensated on the basis of success at retaining donors. “Who gets fired when your retention rates drop?” he asked. In a comment to that post , Lisa Sargent escalated the issue: “…if an agency or consultant gets tapped to write a one-and-done ACQ pack, we should — each and every one of us — refuse to take on said job until we’re comfortable that the donors we bri

Retention 49

Retention Fundraising Fundraising Nonprofit Management 49

iMarketSmart

MAY 2, 2016

1. Are you really doing direct mail well? I like to say, “Be donor-centric. Be personalized. Be relevant. Or be gone!” If you’re sending tons of generic, one-size-fits-all printed matter to people’s mailboxes (printed spam), then you’re probably not doing it well. 2. What do your donors think? Do they put up with your direct mail? Or, do they silently cross your organization off their list?

Retention 40

Retention Fundraising Fundraising Nonprofits 40

Kivi's Nonprofit Communications Blog

MAY 1, 2016

Robert Carnes. Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. We need more stories! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. . Robert Carnes is the marketing & communications manager at Make-A-Wish Georgia.

Communication 40

Communication Production Nonprofits Management 40

Selfish Giving

MAY 2, 2016

I've had a ton of new signups for my newsletter and I'm getting more questions about what exactly is cause marketing? Great question! These three posts will give you some answers - and will surely give you a few more questions that I'm happy to answer in the comments or in future posts. 1. What is Cause Marketing? This post goes all the way back to 2010, but it's still relevant in many ways.

Marketing 100

Marketing Marketing Advertising Associations 100

The Agitator

MAY 4, 2016

It’s so much easier rolling the rock up the hill with pals and true believers like those Agitators who’ve been been weighing in this week in response to our posts Who Gets Fired? , Rejecting The One Acq Stand and Roger Started It! Clearly, they understand that the business of acquiring donors ain’t over with the initial contribution, just as the building of a meaningful relationships isn’t the result of that first handshake.

Nonprofit Management 45

Nonprofit Management Retention Management Marketing 45

The Agitator

MAY 5, 2016

Sometimes even hard-hearted Editors give in. And wipe a tear or two. Let’s end the week with Lisa Sargent’s plea that we all get along. While we harbor lots of doubts about consultants and the get-to-it-alone low energy of most nonprofits we hear your plea, Lisa. R0ger, spirited and disagreeable as ever will weigh in on Monday with his promise of why all this really matters.

Energy 40

Energy Nonprofits Nonprofit Management Management 40

Kivi's Nonprofit Communications Blog

MAY 6, 2016

First off, to everyone frustrated and exhausted by the massive Give Local America tech fail, this edition of Mixed Links is dedicated to you! We hope you will get to relax with a real beverage of your choice this weekend… Kivi is actively encouraging everyone involved to talk openly about what happened as there are tons of lessons to learn. There’s a great conversation happening on her personal Facebook profile , where this particular post is set to public.

Communication 42

Communication Nonprofits Leadership Activism 42