Sat.Jun 11, 2016 - Fri.Jun 17, 2016

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Ep168: To Succeed Causes Need to Stand Out from the Crowd

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Julie Cottineau , founder and CEO of BrandTwist , a brand consultancy, and creator of Brand School Online , a learning program that teaches small business owners, entrepreneurs and non-profits how to create powerful brands that break-through crowded markets. Julie is also the author of a new bestseller: TWIST: How Fresh Perspectives Build Breakthrough Brands.

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Top Two Retention Killers & What To Do About Them

The Agitator

Chapter 9 of my book, Retention Fundraising: the art and science of keeping your donors for life, focuses on ‘Barriers to Retention’ The top two barriers? The real killers? #1: Silos and #2: False Attribution. Silos. Those who work in organizations with more than one department are familiar with silos. The online personnel do little to coordinate with the offline folks.

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Giving continues to grow

Fundraising Coach

Fundraising in nonprofits can be an almost thankless task. At the end of each fiscal year, no matter how well you did, you start again at zero. It can feel like funds don't come in as quickly as you or your leaders would like. In fact, it's easy to start thinking that people aren't giving. That they're tired. So it's great to have the researchers at GivingUSA collect real data on giving.

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What’s Your Story? Ways to Make Your Fundraising Pitch Memorable

Ann Green

Guest post by Jeremy S. Over the last couple of weeks, the theme of this blog has been telling your stories. We’ve looked at both written and visual stories. This guest post by Jeremy S. of Goodwill Car Donations shows us how to tell verbal stories – either in person or on video. These tips can also be useful when writing a story. Whatever method you use, keep telling your stories!

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Is your job really to raise money?

iMarketSmart

Og Mandino, author of The Greatest Salesman in the World wrote: “The only certain means of success is to render more and better service than is expected of you, no matter what your task may be.” His book, written in 1968, is about a poor camel boy who achieves a life of abundance. It’s still popular today and serves as a philosophical guide for salesmanship and success.

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How Effective Is Our Fundraising?

The Agitator

The latest stats from Giving USA might be cause for smug satisfaction. Overall giving in the U.S. reached record highs at $373.25 billion in 2015, up 4.1% from the previous year. This amount covers giving from US-based individuals and institutions to US-based 501(c)3 nonprofit organizations. [I come from the advocacy world and would note that this amount doesn’t include giving to the many nonprofits that engage in significant lobbying activities, which is not tax-deductible.

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#FollowUpFriday and piling up fish?

Fundraising Coach

I just sent this out to everyone getting weekly #FollowUpFriday email reminders : It's #FollowUpFriday!It's Follow Up Friday! Over on the [link] page, D.C. Dreger quoted a John Grisham character calling today "fish Friday." D.C. says, "These are contacts and calls that have been sitting around for a while so, like fish, they are beginning to stink. He sets aside time to make the contacts and calls so his Monday is a fresh start.".

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Why Volunteering Needs to Be a Family Affair

NonProfit Hub

When organizations look at donor and volunteer demographic information, the popular thing to do is separate them into generational segments. By now, you know the stereotypes; people in their early 20s don’t volunteer and if you’re looking for donors, look first to the older people in the community. However, a new study on giving and volunteering makes the argument that you should stop looking only at the generations, and instead take a look at families.

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Update On Online Giving

The Agitator

In partnership with Network for Good, the Chronicle of Philanthropy provides a ‘data dashboard’ updated monthly that reports trends in online giving. The dashboard looks only at flows through the Network for Good platform, but that’s nearly two million donations over a rolling year to 31,295 nonprofits. So, not a bad picture of what’s happening online in the US.

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Right Responses to Orlando Tragedy (Case Study)

Getting Attention

Like you, my heart and head are heavy in the wake of the Orlando massacre of 49 people who were wives, husbands, sisters, brothers, sons, daughters, parents, colleagues, friends, and much more to many people. Especially since I feel so helpless. But there’s something we nonprofit communicators CAN DO — respond to crises like these with thought, respect, and relevance.

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Are Your Emails Being Delievered? [New Report]

Kivi's Nonprofit Communications Blog

Download Your Copy. Email deliverability measures how successful an email is at making it into a recipient’s inbox. EveryAction just released their annual Email Deliverability Report which answers the question, “How much is spam costing your nonprofit?” Turns out the answer to that question is, “a lot!” When you send an email, Internet Service Providers (ISPs) use your “sender reputation score” to determine whether or not you are a trustworthy sender.

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A harsh reality most fundraisers don’t want to face

iMarketSmart

What donors value is often their time without you and not their time with you. Ouch! Yep! That’s right. I said it. And I know it’s hard to take. Sadly, as time goes on, the value your donors place on their time will only grow since the more money people have, the less time they have. Tweet this! But there’s good news! Your donors still want to make a difference in the world.

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Opt-in/Opt-out: Special to UK and EU Readers

The Agitator

[ Attention Agitator readers elsewhere in the world: There’s plenty here that applies to you as well, but we’ll do a special opt-in/opt-out feature for you later focusing on opt-in/opt-out for newsletters, unsubscribes, etc.] Regardless of the outcome of next week’s Brexit referendum on whether the UK should stay in or leave the European Union, fundraisers will continue to face the Opt-in/Opt-out Dilemma.

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7 Reasons Nonprofits Don’t Try Harder with Social Media

NonProfit Hub

Kayla Matthews is a guest contributor for Nonprofit Hub. She is a writer and blogger with a passion for self-improvement and helping others. Follow her on Facebook and Twitter to read all of her latest posts. _. Take a look at any social media platform, and you’ll see it’s dominated by celebrities and big corporations. Social media is saturated with many users, which makes it difficult for nonprofits to be noticed.

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Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Happy Friday, good people out there doing good work! Thank you for making the world a better place. Join me for some Mixed Links… Nancy Schwartz looked at the Right Responses to Orlando Tragedy. Mazarine Treyz shares 4 things you must do when talking with a critic of your nonprofit. Hear what different leaders have to say about raising awareness in Rallying For a Cause: 7 EXPERTS ON HOW TO RAISE AWARENESS.

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Are you a show up and throw up fundraiser?

iMarketSmart

I’m sure you’ve run into a bunch of “show up and throw up sales people” in your lifetime. “Show up and throw up selling” is often chastised in the private sector. That’s when a salesperson promotes themselves and their company or spews meaningless information, stats, and figures. They talk a lot and say very little.

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Starting Over #1: Where Do We Go From Here?

The Agitator

In announcing this Agitator Starting Over series I posed the fundamental question that will guide this exploration: How would you build a growing, sustainable nonprofit from scratch in today’s fast-changing and challenging environment? Tom and I are thrilled with the outpouring of suggestions and recommendations for the series, and specific proposals that might brighten the sector’s future.

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Why Your Audience Should Be #1 in Any Social Media Strategy

NonProfit Hub

Your social media strategy should never involve posting online “just because.”. Whatever you’re posting, from quirky videos at the office to educational infographics, your social media should have a defined goal—and that starts with identifying an audience. Your audience impacts your social media strategy and content choices, both of which are working together to achieve your goals.

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SEE HOW THEY STACK UP: 6 Popular Online Engagement Tools for Advocacy and Fundraising

Kivi's Nonprofit Communications Blog

Looking for a new tool to help you raise money and engage supporters online? Check out The Nonprofit Guide to Online Engagement Tools by Firefly Partners. The report reviews six commonly used online tools designed specifically for nonprofits — Blackbaud Luminate Online , CharityEngine , Engaging Networks , EveryAction , NeonCRM and Salsa — and ranks them in 10 areas of functionality, from advocacy to events to website integration.

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Effective Bequest Marketing [Webinar Tomorrow]

Kivi's Nonprofit Communications Blog

Tom Ahern. Tomorrow, June 16th at 1 p.m. Eastern (10 a.m. Pacific), Tom Ahern, one of the world’s top authorities on “raising more money from the very same donors,” will join us for his popular 90-minute webinar, Marketing Bequests: The Art of Asking for That Final Gift. Recordings available if you can’t attend live, but you have to register before the webinar begins.