Sat.Oct 30, 2021 - Fri.Nov 05, 2021

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Newsletter: Macy’s ‘Believe’ Campaign is a Masterclass in Cause Marketing; Legal Considerations When Working with Influencers ?? ; Robert Reich Thinks CSR is B t

Selfish Giving

Since I started Selfish Giving way back in 2004/5, I've had a very simple business model: I publish valuable content on win-win partnerships and readers contact me with business opportunities. It really is that simple. Crazy way to run a business, right? But I love it this way! ?????? I can't remember the last time I made a cold call. I don't have to!

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Quick tips for nonprofits seeking grants

Candid

One of the most common questions Candid’s team of expert librarians get on our Ask Us page is “how do I get a grant?” To help answer this question, we’ve created a short (two-minute) video with some quick tips for nonprofits seeking grants. In it, you’ll hear three top tips about how to: demonstrate your nonprofit’s credibility, find a funder that’s likely to be interested in the work you do, and tailor your approach to speak to a funder’s interests.

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64 Online Stores That Benefit Nonprofits and the Greater Good

Nonprofit Tech for Good

The National Retail Federation expects online holiday sales in the United States to shatter previous records by reaching at least $218.3 billion in 2021. By shopping at any of the 64 online stores listed below, socially conscious and ethical consumers can channel some of their spending power this holiday season into the nonprofit sector and the Greater Good.

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Try My #1 Time-Saving Tip for End-of-Year Fundraising

Bloomerang

End-of-year fundraising season is upon us, and if you’re like most fundraisers out there, you’re probably frantically trying to write killer appeals. I bet you’re feeling the pressure too—and for good reason. With many nonprofits raising as much as half of their annual budget in December alone, there’s a lot riding on your success. . Hours of writing, editing, rewriting, and testing go into crafting something that inspires donors to give.

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How To Increase Your Social Media Marketing Impact

NonProfit PRO

Master your digital storytelling so you can put out great and engaging content, to grow your list of supporters. A strong social media strategy can help increase fundraising revenue while driving brand awareness!

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How to Design a Fundraising Landing Page that Makes Giving Easy and Inspires People to Give

Get Fully Funded

It’s one of the most overlooked places to seal the deal with your donor: the fundraising landing page. . This valuable piece of online real estate is where the donor goes to take action and give your organization money. If it’s done well, you’ll get a gift. If it’s too long, boring, or confusing, you won’t. Your fundraising landing page is a perfect opportunity to make a strong connection with your donor.

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The Two Key Players in Any Good Email Marketing Program

Kivi's Nonprofit Communications Blog

According to Litmus’s 2021 State of Email Report , the top two emails used by marketers today are: Newsletter. Welcome Email. These two are sort of a one-two punch. The welcome email establishes what they can expect from your email marketing and the newsletter comes in and nurtures that relationship. Newsletters are pretty standard, but we have some tips in 7 Mistakes to Avoid with Email Newsletters.

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Measuring Impact: 5 KPIs Your Nonprofit Needs To Be Tracking

NonProfit PRO

While KPIs represent a valuable opportunity, it’s important that you select the right ones to track for your unique organization, especially since there are so many possibilities.

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Using Donation Page Infographics to Drive Monthly Giving

Bloomerang

As you know, securing recurring donations is an excellent way to create sustainable revenue for your nonprofit. While receiving a windfall from a major donor or hosting a particularly successful campaign is a reason to celebrate, setting up something like a monthly giving program or running a recurring donation drive now will give you even more reasons to celebrate in the future. .

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What Does Your Communications Routing Slip Look Like?

Kivi's Nonprofit Communications Blog

Back a million years ago (I’m talking early 90s here) during my first job out of college at a federal agency, we used routing slips for everything. It was a way to share a common item (whether a magazine, a new handbook or a draft of something) and to make sure everyone saw it. Everyone’s name would be on the slip and that was attached to the document.

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Remote Work Culture: How Your Brand Helps

Mission Minded

Learn how your organization’s brand can help you create a remote working environment that actively embodies what your organization values. The post Remote Work Culture: How Your Brand Helps appeared first on Mission Minded.

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What Makes Your Charity Worthy of Support?

NonProfit PRO

As we come into the holiday season, potential donors will be considering where to allocate their gifts. Make your charity completely worthy of their support to create transformational, lifelong relationships.

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How To Help Your Board Members Overcome Their Resistance To Fundraising And Turn Them Into Effective Fundraisers

Bloomerang

Are your board members resistant to fundraising ? Do you have a difficult time motivating them to participate in this essential activity—one that helps your nonprofit carry out its mission? . One way to help your board members get over that resistance and discover the joy of fundraising is to show them that fundraising is really about telling and hearing stories, not asking for money.

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Here In November: Saying Thanks, Simplifying Workflows, Mentoring Open and New Pass Features

Kivi's Nonprofit Communications Blog

Here’s what’s happening in November at Nonprofit Marketing Guide…. Online Training: The Annual All-Access Training Pass. Attend live webinars and workshops (including the ones listed below), watch recorded webinars, enroll in exclusive online courses and access our entire library with templates, worksheets, e-books and more, and join our Private Facebook Group all with one purchase.

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[FREE WEBINAR] How to Improve Your Nonprofit’s Event Marketing by Leveraging What Already Works

Nonprofit Tech for Good

Date: Tuesday, February 8, 2022. Time: 1pm EST / 10am PST. Presented by: Rebecca Alfred , Charity Relationship Lead at Trellis.org. Cost: Free. Not every organization is going to have success using the same strategies–which is why we don’t preach that we have the be-all, end-all of event marketing advice. Instead, we will provide you with tactics and guides to improve your current strategies and results and show you how to determine what is working for your specific donors, your specific e

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6 Unique Challenges Nonprofits Face That Prevent Equitable Workplaces

NonProfit PRO

Nonprofits tend to make do until a clear, and feasible, alternative presents itself. This and other unique challenges can hinder our efforts when we are working to build a more equitable workplace.

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How to Manage Your Time to Better Serve Your Nonprofit and Your Community

Bloomerang

This post is part of a series on limiting beliefs. Read the previous posts on believing that your story doesn’t matter , thinking that success is selfish , being in a victim mindset , and living in fear. One of the biggest things that holds people back is the thought that they don’t have enough time—to take the next step, make that phone call, complete that project, etc.

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Making Funny (and Still Meaningful) Videos with Celebrities and More [Video Interview]

Kivi's Nonprofit Communications Blog

Earlier this week, I interviewed Emmett Findley, communications director at God’s Love We Deliver , about two absolutely wonderful videos he created. One is a tour of their facility led by none other than Jane Krakowski with a cameo by Micheal Kors. The other is a volunteer training video called “No Tank Tops in the Kitchen,” which is an original song Emmett wrote to help manage the conundrum of volunteers dressing inappropriately for commercial kitchen shifts.

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Nonprofit Website Strategies to Use With the Google Ad Grant

Fundraising Coach

Today's article from Grant Hensel, the CEO of Nonprofit Megaphone, dives into how to optimize your current digital presence to make the most of the Google Ad Grant. Grant and the Nonprofit Megaphone team have worked with over 370 leading nonprofits in Google Grant management, and he lends his expertise here. . The Google Ad Grant is a digital marketing powerhouse that can amplify your nonprofit’s online strategy.

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10 Steps To Making the Most Out of the Final Months of 2021

NonProfit PRO

Philanthropy represents the best of the human spirit, and we are honored to share the joy of giving and help to grow it among the organizations we serve and beyond. Here are 10 steps to help ensure that your organization – and you and your team – finish 2021 on a high note.

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Social Transformation for Your Nonprofit– Live Q&A

Blue Avocado

December 9, 2021 | 11 a.m. PT, 2 p.m. ET, 12 noon CT (60 minutes) The People’s Institute for Survival and Beyond (PISAB) are leaders in the movement to undo racism. Since 1980, over 2 million people have participated in PISAB’s Undoing Racism®/Community Organizing workshop, organizing in all 50 states as well as internationally. On […]. The post Social Transformation for Your Nonprofit– Live Q&A appeared first on Blue Avocado.

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Effective Budgeting for Nonprofits

Foundation Group

The post Effective Budgeting for Nonprofits appeared first on Foundation Group®.

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We will never know philanthropy’s full response to the COVID-19 crisis

Candid

In 2020, the COVID-19 pandemic upended philanthropy. Confronted by a crisis that affected every sector, every place, and every community, funders recognized they could not go about business as usual. At Candid, we’ve been tracking philanthropy’s response. Based on the data we were able to collect from news sources, funder websites, and from funders directly , we issued two reports with our partners at the Center for Disaster Philanthropy to help the sector make sense of its collective re

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How Effective is Your Donation Process?

NonProfit PRO

In order to raise more funds for your cause, you must create a frictionless donation process, from the very first visit and all the way to checkout. But, how can you know if your donation process sets you up for success? And if it doesn't, what can be done to improve it? To help you answer these questions, we created the "Fundraising Optimizer." Check it out and find out, it's free.

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Improve Your Writing Keep It Simple Seriously

Lets Talk Nonprofit

The U.S. Navy is credited with creating the "KISS Principle." The acronym stands for "Keep It Simple, Stupid," and the premise is that most things work better when they're kept simple instead of being made complicated. You should apply the KISS Principle to your nonprofit's writing. Whether you're writing a grant proposal, a direct appeal or website content, you want to write so your audience will understand.and be inspired to take action.

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5 Types of Fundraisers to Host Via Direct Mail

Fundraising Report Card

Thank you Grant Cobb for today’s blog post. Grant Cobb is a fundraising specialist with over 6 years of experience in the nonprofit space. Currently the head of marketing and analytics at GivingMail, he is a huge proponent of data-driven decision making and the push to bring high-level analytics and fundraising to all. Here’s a … Continue reading "5 Types of Fundraisers to Host Via Direct Mail".

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Weekly update from PND

Candid

A weekly update with the latest news from PND. Gates, Citi announce climate action commitments at COP26. November 4, 2021. The Bill & Melinda Gates Foundation , Citi, and others announced commitments in support of climate action on the second day of the United Nations Climate Change Conference (COP26) being held in Glasgow, Scotland. The Gates Foundation pledged $315 million over three years to CGIAR , a global research partnership focused on the needs of smallholder farmers, in support of e

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Giving Tuesday Guide: Are You Ready?

NonProfit PRO

$2.47 billion was raised on Giving Tuesday in 2020, and it’s poised to be the biggest yet in 2021. Are you ready? Download the Ultimate Giving Tuesday Guide to make sure your checklist is complete to make this year’s Giving Tuesday campaign your nonprofit’s best yet!

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Where Associations Fit in the Career Development Pipeline

Concord Leadership

What matters most to membership organizations? As the Senior Content Marketing Manager for Personify’s Wild Apricot and MemberClicks products, this is the question always on Kerry McCreadie’s mind. Their goal is to help nonprofits, associations, and clubs discover the solutions that solve their most frustrating pain points—while growing and retaining their member base.

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Nonprofit Website Strategies to Use With the Google Ad Grant

Fundraising Coach

Today’s article from Grant Hensel, the CEO of Nonprofit Megaphone, dives into how to optimize your current digital presence to make the most of the Google Ad Grant. Grant and the Nonprofit Megaphone team have worked with over 370 leading nonprofits in Google Grant management, and he lends his expertise here. . The Google Ad Grant is a digital marketing powerhouse that can amplify your nonprofit’s online strategy.

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[VIDEO] Raise More Money And Improve Donors Relationships Through Personal Branding

Bloomerang

Tom Iselin will show you how to increase your likability and “memorability” among donors that will deepen relationships, help you raise more money, and create greater donor loyalty. Full Transcript: Steven: All right, Tom, I got 2 Eastern. Is it okay if I go ahead and get this party started? Tom: Let’s do it. Steven: All right, awesome. Well, good afternoon, everyone, or good morning, I should say if you’re out on the West Coast, just barely.

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Nonprofits Need Profit Too — What We Can Learn From For-Profit Businesses

NonProfit PRO

Nonprofits need money to make social good happen. We just need to spend all our money on our mission and can’t give it to shareholders. Nonprofits must consider themselves businesses first before they layer on their unique, social-good-generating challenges.

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Booky Call app features The Surprising Gift of Doubt

Concord Leadership

Have you ever seen something you created featured in an app? I just did! The Booky Call app chose The Surprising Gift of Doubt to be its Book of the Day! The Booky Call app is a fun new way to figure out what books to read next. It’s a book discovery tool disguised as […]. The post Booky Call app features The Surprising Gift of Doubt appeared first on The Concord Leadership Group, LLC.

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Ultimate guide to measuring your video marketing efforts

Socailbrite

Post by Torrey Tayenaka. I t’s no secret that we live in a digital world. So it’s no surprise that video marketing has become an efficient way to reach your target audience, whether you run campaigns for a nonprofit, cause organization or social enterprise. As with any form of marketing, though, it’s important to know that you’re getting a favorable ROI for your efforts and that you can identify what’s working and what’s not.

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Peer-to-Peer Fundraising | A Nonprofit’s Guide for Success

Bloomerang

Over the years, as we’ve spent more time on our phones and computers, peer-to-peer fundraising has become one of the core avenues through which individuals donate to and advocate for the nonprofits they love. It’s now one of the core online giving tools that nonprofits look for when searching for software solutions that will help them carry out their mission. .

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Do a Gut Check With Your Donor Portfolio

NonProfit PRO

If you’ve never done this gut-check exercise, I urge you to do this immediately. Even if you have 150 donors in your portfolio right now — the maximum number of donors in a qualified portfolio — my guess is that over half of them would not pass the gut-check test.

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Payday Loans, Holidays, and Nonprofits

Momentum Nonprofit Partners

My first experience with payday loans happened around the holidays when my sons were much younger. I was working full-time and had a “meaningful” career, but I was living paycheck to paycheck. At the time, I was earning less than $30,000 annually. I tried to keep my expenses to a minimum, stuck to a budget and lived a very simple lifestyle. However, money was still always tight, making a little over $13 an hour.