Newsletter: Crush Your Goals with Influencers ; ‘Alexa, Donate to Toys for Tots’ ; The Insanity of the Teddy Bear Toss
Selfish Giving
DECEMBER 5, 2018
Ever since the team from Allison + Partners came on CauseTalk Radio to talk about how influencers can power cause marketing , I've become convinced my three-legged stool for cause marketing success, which previously included legs for sales, research and content marketing , needs a fourth for influencers. More evidence: Green Bay Packers quarterback Aaron Rodgers and State Farm's efforts to raise money for wildfire victims in California.
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