Sat.Jul 30, 2022 - Fri.Aug 05, 2022

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Newsletter: Beauty Brand Explains How to Do Cause Marketing Right; A&W, Veterans Org Raise funds on Root Beer Float Day ; Chick-fil-A Takes Page from Nonprofits, Recruits Volunteers

Selfish Giving

I wanted to share a couple the answers I got to the two questions I posed to readers last week. ????? The first question was on whether having a media partner attracts corporate partners. (Read the original question and my response.) The overall response was mixed. Some readers believed having a media partner helped recruitment, others didn't. On the nay side, one reader wrote: "While I think it is great to have a media partner for the exposure, it doesn't necessarily mean you can leverage it to

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How Fintech Is Changing Nonprofit Philanthropy

NonProfit PRO

Nonprofit funding is evolving rapidly, with new players and technologies emerging almost daily. To keep up with the latest trends, let’s take a look at how fintech is shaping the future of nonprofits from small-dollar donors and what steps you can take to adopt these practices at your organization.

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Three lessons nonprofits learned from the pandemic

Candid

For many nonprofits, in-person meetings and events are key to carrying out their mission. From maintaining strong donor relations to providing necessary services, both nonprofits and their communities benefit from in-person interactions. However, the pandemic posed a major challenge. Nonprofits were suddenly unable to engage donors with in-person events or provide traditional means of supporting their community.

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How to Launch & Grow a Tribute Giving Program for Your Nonprofit

Nonprofit Tech for Good

Tribute giving is when a donor makes a donation in someone else’s name to honor that person or to celebrate a special occasion. Tribute gifts are most often made by supporters with a strong belief in your mission who prefer to donate to a good cause rather than spend money on traditional gifts. According to the Global Trends in Giving Report , 33% of donors worldwide give tribute gifts.

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How to Track PDF Files and Why you Should

Nonprofit Marketing Insights by GlobalOwls

How to Track PDF Files and Why you Should. PDFs are outdated and lack quite some functionalities that are common on the internet. One of them is capturing data. Here’s how you can Track PDF files and why you should. We’ve already covered what we think the future of PDF will be and it’s not looking good. The fact is… PDFs are outdated and lack a lot of functionalities we’re used to having in the online world.

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How to Get Over Your Fear of Asking Donors for a Gift

NonProfit PRO

Many fundraisers have inquired about asking donors for gifts, and more specifically, how to get over the fear of it. Very simply, there is only one way to get over that fear.

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How Nonprofits Can Use Private Capital for Public Good

Blue Avocado

Article In Brief: The Problem: Nonprofits are hamstrung in their ability to make a bigger impact due to limited access to funding resources. Why it Happens: Government and philanthropic financial resources, as currently deployed, are only addressing the symptoms of social problems, not actually solving them. The Solution: Accessing capital through new instruments, such as […].

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Nonprofit Donor Management: 4 Awesome Best Practices

Fundraising Coach

Whether in times of stability or uncertainty , building and maintaining strong relationships with your donors is the key to hitting your fundraising goals. Establishing genuine connections with donors builds trust and increases the chance that supporters will continue supporting your mission over the long term. But before you can establish and cultivate meaningful relationships with your supporters, you’ll first need to organize relevant data about them.

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4 Steps to Build a Planned Giving Legacy Society

NonProfit PRO

For some nonprofits, starting to ask for planned gifts may seem like a big leap. After all, many fundraisers are afraid to ask for a gift in general. So, how are they going to ask a donor to give to a cause after their death?

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Build a Board of Fundraising Pros

Bloomerang

The post Build a Board of Fundraising Pros appeared first on Bloomerang.

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To Motivate with Your Words, Understand Their Fear and Desire

Kivi's Nonprofit Communications Blog

Microcontent and conversion copywriting are two of the seven styles of nonprofit writing that we teach here at Nonprofit Marketing Guide. To get people to act, your words need to connect with people’s emotions, namely fear or desire. Fear isn’t just about being scared, but also includes things that produce worry and anxiety. Fear can look like problems, questions, roadblocks, anguish, injustice, things we want to avoid, and things we are afraid we might lose and therefore want to protect.

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Perfecting the Online Donor Experience: 4 Strategies

Fundraising Coach

Did you know that online giving increased by 9% across the nonprofit sector in 2021—and continues to grow for organizations big and small? Online giving and engagement have become a cornerstone of the fundraising world, making it essential for nonprofit organizations to offer a seamless online giving process. So, to help your team improve the online donor experience, maximize online giving, and better engage with your donors, we’ll walk through a few essential steps to perfect the online donatio

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How to Use Social Media Holidays in Your Nonprofit Marketing Plan

NonProfit PRO

Social media holidays are a great opportunity for nonprofits to engage with their communities and spread awareness about the work they do. But what are social media holidays? And how can you make the most of them? .

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Hiring a Board Member in a Private Foundation

Foundation Group

The post Hiring a Board Member in a Private Foundation appeared first on Foundation Group®.

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Modern Tips to Boost Donor Acquisition

Bloomerang

The post Modern Tips to Boost Donor Acquisition appeared first on Bloomerang.

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Mixed Links for Nonprofit Communicators – August 5, 2022

Kivi's Nonprofit Communications Blog

It’s hot y’all. Let’s cool down with the most refreshing articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have Instagram’s response to the recent backlash, Facebook just wanting to foster backlash, Google postponing cookie changes, a #GivingTuesday Toolkit, and more. It’s time for Mixed Links… Wired Impact shared 8 Resources for Nonprofit Marketing Training & Recharging This Summer.

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Meeting Today’s Challenges With New Fundraising Leadership and Investment in Your Development Team

NonProfit PRO

Whether internal issues, external challenges or both are affecting your ability to maintain and advance your mission, searching for and securing strong fundraising leadership and investing more resources in your development team can help you build a more resilient nonprofit organization.

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7 Strategies To Establish Your Authority Online

Nonprofit Marketing Insights by GlobalOwls

7 Strategies To Establish Your Authority Online. As a business, you need to build your authority online to get in front of your target audience so you can stay top of mind and educate. Check out how you can do just that. As the number of consumers turning to the internet to search for products or services increases daily, more business owners and managers understand the importance of establishing online authority. .

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How Confident Is Your Fundraising Posture?

iMarketSmart

Put the proposition in human terms. Imagine two people that you observe on multiple occasions: One seems to be playing a role, the other seems comfortable in his or her skin. One boasts, the other understates. One speaks in superlatives, the other uses fact. One wants to be seen as important, the other makes you feel important. One bristles at tough questions, the other leans into them.

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Deadline Now Extended! 2022 Social Impact Talent Retention Practices Survey

NonProfit HR

Take the 2022 Social Impact Talent Retention Practices Survey Did you know that in 2021, 80% of respondent organizations said they did not have a formal retention strategy in place? For organizations to continue growing and thriving, a talent retention strategy is critical for them to strengthen their mission and impact. Over the last few Read more.

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11 Stats on the Nonprofit Sector

NonProfit PRO

Because of the importance of the nonprofit sector in this changing society, updated nonprofit facts and statistics are important to know and understand. Here are 11 nonprofit sector stats.

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Marketing for Your LLC in 2022

Nonprofit Marketing Insights by GlobalOwls

Marketing for Your LLC in 2022. Do you want to Build a Strong Brand for your LLC and Reach your goals in 2022? Check out these 5 tips and get the most out of your marketing efforts. Have you formed your LLC and become a business owner? Then you are probably wondering what steps to take next in order to keep your business running smoothly and successfully.

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Perfecting the Online Donor Experience: 4 Strategies

Fundraising Coach

Did you know that online giving increased by 9% across the nonprofit sector in 2021—and continues to grow for organizations big and small? Online giving and engagement have become a cornerstone of the fundraising world, making it essential for nonprofit organizations to offer a seamless online giving process. So, to help your team improve the online donor experience, maximize online giving, and better engage with your donors, we’ll walk through a few essential steps to perfect the online donatio

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The Momentum Way: A Culture Perspective from Juanita White

Momentum Nonprofit Partners

Partnerships Director Juanita White Provides a Perspective on Momentum Nonprofit Partners’ Organizational Culture A recent study in the UK concluded that happy employees are productive employees : “ Happiness makes people more productive at work, according to the latest research from the University of Warwick. Economists carried out a number of experiments to test the idea that happy employees work harder.

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Direct Mail Fundraising During the Great Paper Shortage

NonProfit PRO

Direct mail is a vital component to fundraising. However, we continue to face paper shortages that will last well into 2023. As you approach the big fall and end-of-year push, here are five tips to ease the paper situation.

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Hear Dolph on the Nonprofit MBA Podcast

Successful Nonprofits

Regardless of your nonprofit’s size and objectives, you need a plan to define where you want your organization to be in the years ahead as well as the actions you will take to actualize it. A nonprofit’s strategic plan is the playbook with the strategies and tactics you will employ while also keeping your nonprofit Read More. The post Hear Dolph on the Nonprofit MBA Podcast appeared first on Successful Nonprofits.

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Who Needs to Sign a Waiver? (And Other Waiver Essentials)

GiveGab

During vacation time and outside of your normal working hours, you’ve probably had dozens of waivers pass through your hands or pop onto your computer screen. While you may not recall every one of these times, the memories that stick out are probably the clunkiest, most confusing, and most inconvenient experiences. Maybe you were hunched over a clipboard trying to fill out a rambling four-page document.

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Introducing the Most Effective Legacy Gift Fundraising Strategy You’ve Never Heard Before

iMarketSmart

Imagine the following two scenarios. Scenario 1: You have 100 donors who have capacity to give a five-figure legacy gift, and they have a fairly high interest in giving something. Scenario 2: You have another 100 donors who have capacity to give a seven-figure legacy gift, and they have a somewhat low interest in giving to your organization. Which set of donors should you pursue?

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DAF Giving Remains Strong Despite Economy

NonProfit PRO

The largest donor-advised fund announced its grantmaking increased 11% in the first half of 2022. With $4.8 billion already given through June of this year, Fidelity Charitable is on pace to surpass $11 million in grants this year. The rise comes after a record $10.3 billion for the grantmaker in 2021. .

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10 Tips That Are Guaranteed to Make Your Swag Stand Out

Successful Nonprofits

E very nonprofit wants their brand at the forefront of everyone’s minds. But that requires multiple touch points. One way to help increase your touch points is through branded swag. This technique is often used by for-profit businesses and corporations to increase their brand visibility and attract new customers. But this concept also works for Read More.

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Nonprofit Communications vs. Marketing, Fundraising and Storytelling

Prosper Strategies

What is nonprofit communications, anyway, and how is it different from marketing, fundraising and storytelling? The post Nonprofit Communications vs. Marketing, Fundraising and Storytelling appeared first on Prosper Strategies.

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7 Ways to Increase Nonprofit Donor Engagement & Retention

Nonprofit Megaphone

Donor retention is one of the most prevalent challenges for nonprofits. This is especially true during times of unique financial obstacles and unexpected events, such as the pandemic. However, Forbes has reported t hat the outlook for charitable giving in 2022 remains more promising than you might expect. The key to this is to keep your donors feeling appreciated, engaged with your mission, and optimistic about the difference they can make.

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Does Your Nonprofit’s Anniversary Count as Special?

NonProfit PRO

You can use an anniversary as a special day, even a whole special year as long as you don’t make it about you, the organization, but make it about you, the donor.

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How Do I Get My Company Noticed on LinkedIn?

Nonprofit Marketing Insights by GlobalOwls

How Do I Get My Company Noticed on LinkedIn? LinkedIn is the place to be for businesses. But how do you get noticed on the platform? Check out tips for standing out on LinkedIn. Whether you are looking for a job, trying to establish yourself as a thought leader in your niche, or working in the field of B2B marketing, there is one platform that is your go-to spot: LinkedIn.

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Create the ultimate nonprofit email newsletter

Get Fully Funded

One of the best ways to stay in touch with your donors on a consistent basis is through a nonprofit email newsletter. When done well, email newsletters can be fast and cheap for you and heartwarming for your donor, basically meeting everyone’s needs. Unfortunately, most email newsletters look like someone created it in a rush, throwing a bunch of random things together so they could call it done.

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5 Tips And Tactics To Become A Master Nonprofit Wordsmith

Bloomerang

When was the last time you received a handwritten letter ? Not an invitation or thank you card, I’m talking about a hand­written, personal letter written on paper. If you’re like most Americans, it’s probably been a while. The art of writing letters, and writing in general, has fallen by the way­side. We live in a world of smart phones, emails, text messages, Zoom, and LinkedIn.

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Download These Nonprofit Thank You Templates You’ll Be Grateful For!

NonProfit PRO

These impactful thank you letter templates are guaranteed to keep your donors engaged and giving. This free, downloadable resource includes must-have samples for written, email, social media, text, and phone call messages to express your gratitude to donors.