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Selfish Giving
NOVEMBER 10, 2021
My first interaction with the pretzel franchise chain Auntie Anne's was two years ago when I wrote a case study on their outstanding partnership with Alex's Lemonade Stand. (BTW, I like how Alex's set-up their case study page! ) However, my most recent exposure to them was this past weekend when I listened to their social media manager, Bari Rosenstein , discuss how she manages Auntie Anne's social media.
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