Sat.Jul 16, 2016 - Fri.Jul 22, 2016

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Ep173: How to Use Pokemon Go to Raise Money for Charity

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Stephanie Bagley , COO at Charity Miles, about the new Pokemon Go game and how it can be used to raise money for good causes. On the show, Megan, Stephanie and I discuss: Stephanie Bagley, Charity Miles. What is Pokemon Go ? And what the heck is augmented reality? How Charity Miles is leading the charge to use Pokemon Go for GOOD.

Marketing 140
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Blogging for Business: 10 Foundational Requirements for Success

Pam Moore

It’s probably not news to you that blogging is an incredible way to build your business and your brand. As tempting as it may be, building your business on rented land such as Facebook is quite risky. The only guarantee we have today with the social networks and digital marketing is change. Mastering the skills and knowing how to build and utilize an integrated social and digital platform inclusive of a quality blog will help separate any marketer and business from the crowd of status quo.

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Taming the Special Event Monster

Fundraising Coach

You know it’s there, lurking in the shadows of your workload. You try to avoid it, but sooner or later it must be dealt with. Your organization is relying on you to step in and be the hero. Now is the time to take a stand and conquer your fears. It is time to take that first step towards planning your special event. Am I being overly dramatic? Not really; we all know that producing fundraisers is stressful.

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Media Benchmarks For Nonprofits

The Agitator

“How many media hits should we getting?” As in the case of so many fundamentally useless metrics — such as the number of Facebook “Likes” or “page views” — most organizations are posing the wrong question. In a thoughtful gift to the sector, M+R , the media and fundraising consultancy, has just released the inaugural edition of 2016 Mediamarks Study.

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Stop complaining because your success is up to you

iMarketSmart

All of us have been there. Sometimes we find ourselves stuck in situations that just plain suck! Think yours is worse than someone else’s? Think again. Many felt that Jim Thorpe, a Native American from Oklahoma, was the greatest athlete of the 20th century. In the 1912 Olympics, his running shoes were stolen! Fortunately, he found two shoes in a garbage can.

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True or False? A Quick Guide to Understanding Journalism Ethics

Kivi's Nonprofit Communications Blog

If you handle media relations for your nonprofit, it’s important to understand the rules that govern professional journalism. These rules might appear quaint in this age of partisan cable networks and opinion-based websites. But, believe it or not, most reputable news organizations are still working under the idea that journalists should be responsible with the information they gather and the sources they work with.

Ethics 45
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New Study Says Don't Be An Earned Media Hog

Care2

Nonprofits spend a lot of their Communications staff time trying to get their issues covered by the media. One common question that gets asked is “how many media hits is good?” M&R reviewed 40 nonprofit organizations media strategy and results from 2015 in hopes of spotting important trends. Here’s what they concluded in their new report 2016 Mediamarks Study.

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Ask an Expert: Online Engagement Tool Trends + Advice

EveryAction

The sea of tech options for nonprofits is large and growing - what isn't is data-driven, expert advice on making tech decisions (as a CRM provider, we get it!). That's why we asked Maureen Wallbeoff, Vice President at Firefly Partners , for some expert insights, not only from her career in the third sector, but also as a nonprofit digital consultant and contributor to the Nonprofit Guide to Online Engagement Tools.

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How NPR and PBS Engage Digital Audiences (An #npcomm Showdown)

Kivi's Nonprofit Communications Blog

Earlier this summer, I mentioned that we’ve been tracking the communications of pairs of national nonprofits working in the same space. Where are the strategies in sync? Where do they diverge? What can you learn from it? We are calling it The Showdown , and we will often declare “winners,” but that part is really just for fun. .

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Get Your People Out of the Heat & Into Action

Getting Attention

We’re officially one month into summer, so don’t waste a moment in heating up your communications and results with season-specific approaches. To find the most effective ways to do so, I asked colleagues in the field what (if anything) they do differently to get summer giving and other participation sizzling, These superstars came back with this slew of great practices: Is Summer: Sizzling or Slow for Your Organization (and Your Role)?

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The Boss Wants To See You!

The Agitator

Just when you were getting ready to really settle into your summer slumber, the call came … “The boss wants to see you … just a quick review of what’s cookin'” Panic! The boss hasn’t asked for you since that tragic meeting last November when you had to admit that your take on Giving Tuesday was less than the previous year.

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Ever wonder about the history of philanthropy and fundraising? Here it is!

iMarketSmart

This is so cool! You’re going to love it! Thanks to the good people at the National Philanthropic Trust , now you can take a journey online to learn about the history of modern philanthropy. According to NPT’s blog, this is “a one-of-a-kind digital resource about the past 500 years of global philanthropy, launched at HistoryofGiving.org.

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Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

I hope everyone is having a good week. Let’s wind down with some Mixed Links… Here’s The Formula for Writing a Winning Advocacy Call to Action. Andrew Littlefield breaks down The Fundraising and Marketing Rift, and How To Fix It. You only have a few days left to submit your post for this month’s Nonprofit Blog Carnival. July’s theme is shaking up the nonprofit sector.

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You’re Invited: Webinar – Annual Nonprofit Accounting and Auditing Update

BDO

Join us for our sixth session in the 2016 BDO Knowledge Nonprofit and Education Webinar Series, the Annual Nonprofit Accounting and Auditing Update.

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The Psychology Of Action

The Agitator

However imaginative your fundraising tactics might be, beyond your most committed cadre of donors, you still face resistance to giving. Here, courtesy of Marketing Profs , are five psychological principles to consider that might help you understand and overcome that resistance. #1: Pain Avoidance. My favorite. The principle to take into account is that the psychological fear of losing something is a much stronger motivator than the potential to gain or improve something.

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Should your donors be given a chance to “tip” your organization?

iMarketSmart

Are you confused by that headline? Here’s what I mean: I think it would be interesting for us to test allowing donors the opportunity to decide how much of their donation goes toward overhead. Similar to how you tip a waiter, why not allow the donor the choice between several overhead support options? Maybe we should point out that fifteen percent is what’s recommended.

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Nonprofit Writing Prompts for August

Kivi's Nonprofit Communications Blog

So we’re into the lazy, hazy days of summer, and maybe you haven’t been keeping up with your editorial calendar as much as you should have been. You’ve been on vacation. It’s hot outside. It’s perfectly normal for things to slide a bit this time of year. But now you are less than two weeks away from August and have no idea what you are gonna write about.

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How to Predict What You’ll Raise by Year-End

NonProfit Hub

Wouldn’t you love a crystal ball that you could gaze into and see just what the future holds? You’d know how to make the best choices. Which paths to take. What to say “no” to. What if that crystal ball could tell you how much money you’ll raise by the end of the year? That would take all the guess work out. Maybe even lower your stress level a bit.

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Starting Over #7: Forget Success. Focus On Value.

The Agitator

Why do so many nonprofit CEOs and Boards ignore ‘value’ when it comes to fundraising? In fact, why do so many fundraisers ignore it also? Tom’s The Boss Wants to See You! provides a painful reminder that all too often the ‘flashy’, the ‘cool’, the ‘new, new thing’, not to mention expedience, ignorance and ‘going with the flow’ are major — and shallow — factors in what should be serious management decisions.

Values 45
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Future of Social Media Report with Jason Keath CEO of Social Fresh

Pam Moore

To be successful in business using social and digital marketing strategies and tactics, you must do more than simply focus on the near term. You must know where you are going and how you are going to get there. In addition, you must understand the larger ecosystem of which you are working within. In the online world, keeping up with trends can be a challenge.

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Ask Kivi Anything [This Week]

Kivi's Nonprofit Communications Blog

Join Kivi and your fellow All-Access Pass Holders for a 60-minute open Q & A discussion this Thursday, July 21st from 1:00-2:00 pm Eastern ( 10:00-11:00 am Pacific). You can ask Kivi anything, and she’ll do her best answer. But we also hope everyone will pitch in to share their own experiences and ideas too. This is an All-Access Pass Exclusive Event so you must have a current All-Access Pass to participate.

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Don’t Take a Vacation from Your Donor Communication

Ann Green

Summer is vacation time. You and other members of your staff may have a fun vacation planned. I recently came back from a wonderful trip to Spain. Even though this might be a slower time, don’t hold back on your donor communication. Yes, your donors are also taking vacations, but they still want to hear how they’re helping you make a difference. Here are some tips to help you stay in touch this summer.

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3 Strategy Mistakes Nonprofits Can Learn From Donald Trump

Care2

Trump knows how to generate a ton of earned media. On the other hand, his digital strategy for running for President of the United States, looks like this. via GIPHY.