Selfish Giving

JUNE 13, 2018

Here's a fact for you. Corporate partners expect you to promote their partnership with your nonprofit. And they want that promotion done digitally. Your snail mail print newsletter isn't going to cut it. To accomplish this for partners, nonprofits have two challenges: 1. No audience, no channels. Nonprofits either don't have a large, engaged audience to promote the partnership to and/or they've never taken the time to develop one or more digital channels to communicate with this audience. 2.

Construction 133

Construction Medical Health Food 133

The Agitator

JUNE 13, 2018

70% of UK charities reported a decrease in their cash donations over the past three years. What’s going on? Have we Brits stopping caring about causes? No, but we’re carrying less cash. The government is estimating that by 2026 only 21% of all financial transactions will be in cash , down from over 60% in 2006. Today if I want to do anything like buy lunch, catch a bus, or go to a movie I don’t have to part with a penny.

Technology 58

Technology Recruitment Advertising Governance 58

EveryAction

JUNE 13, 2018

Peer-to-peer fundraising, a form of tiered crowdfunding which turns your supporters into fundraisers for your organization, is a trendy topic in the nonprofit world. While many nonprofit fundraisers are still hesitant to jump on the bandwagon, peer-to-peer fundraising is here to stay and it’s a great way for nonprofits to engage with donors from nontraditional demographics that may not be reached by other nonprofit marketing tools.

Fundraising 58

Fundraising Fundraising Nonprofits Values 58

Fundraising Report Card

JUNE 12, 2018

Unlike other business-focused resources though, I have great empathy and understanding for the unique circumstances and challenges nonprofit organizations face. How then can we take what is considered best practice in the for-profit space and make use of it at your development shop? The post How to Improve and Develop Process at Your Nonprofit appeared first on Fundraising Report Card.

Nonprofits 58

Nonprofits Nonprofit Organizations Nonprofit Organizations Fundraising 58

Lets Talk Nonprofit

JUNE 14, 2018

Your nonprofit relies on donations from individual donors. And, chances are, you're a donor to other nonprofits as well. Do you pay attention to how different organizations thank you when you make a donation? I sure do. Recently, I made modest, but equal, gifts to a dozen nonprofits. What happened next inspired this post. 12 THANK YOU'S IN 24 HOURS.

Values 52

Values Fundraising Fundraising Communication 52

The Agitator

JUNE 14, 2018

Back in January, I argued that generations were a flawed construct and demographics a poor way to segment. In particular, the Millennial mythos seemed a mix of wishful thinking and harrumphing from previous generations. But since I posted that, there have enough “Millennials are doing X” think pieces (using the term “think” loosely) that it’s time to play Millennial Myth Whack-a-Mole once again.

Construction 58

Construction Psychology Marketing Marketing 58

EveryAction

JUNE 11, 2018

According to the recently released. M+R Benchmarks Report , 40% of nonprofit website visitors in the year 2017 were using a mobile phone - a 9% increase from the year prior. At the current rate, mobile traffic is set to exceed desktop traffic to nonprofit websites within a few years, making it more urgent than ever that nonprofits of every size and sphere to feature content that is not just passable, but optimized for mobile use.

Technology 56

Technology Nonprofits Communication Marketing 56

iMarketSmart

JUNE 15, 2018

I came across this very interesting article a couple of weeks ago and thought I’d share it since it led me to a terrific new study you might want to download for free. Among the key points made in the report are the following: 1. Legacy giving is different from lifetime giving. It’s not a transaction. Instead, it is all about the donor’s desire to feel good about having done something meaningful with their life. “What we find is that legacy giving has little if nothing to

Marketing 45

Marketing Marketing Fundraising Fundraising 45

The Agitator

JUNE 12, 2018

Back in January, I talked about how Facebook set up donation processing for nonprofits. I’d largely advised not using the service, because Facebook controls the donor and the donor relationship. And there’s news! No, silly; it’s not that Facebook has rethought its policy and is giving us more donor data. When there is a sentence involving the phrase “give data”, Facebook vastly prefers to be the direct object (“give Facebook data”) or the object of the preposition (“give data to Facebook”) th

Values 55

Values Nonprofit Organizations Nonprofit Organizations Nonprofits 55

Kivi's Nonprofit Communications Blog

JUNE 14, 2018

We are planning to refresh our website design later in the year, but there’s one thing we decided to get rid of sooner than later: the image slider we had at the top of our homepage. Image sliders and carousels were all the rage several years ago, and MANY nonprofit websites (maybe yours) have them right at the top. In theory, it’s a great idea.

Nonprofits 43

Nonprofits Communication Fundraising Fundraising 43

NonProfit Hub

JUNE 12, 2018

Boosting your social media posts is a marketing tactic that can exponentially increase the amount of people that see your content. The concept is simple: pay to have your posts show up as sponsored content on non-followers’ timelines in order to gain more exposure. The more you pay, the more people who see it. We’re going to teach you how and when to boost your posts on Facebook, Instagram and Twitter so your organization can start taking advantage of this awesome feature, if it hasn’t al

Activism 48

Activism Marketing Marketing Fundraising 48

iMarketSmart

JUNE 11, 2018

Here are some types of donor scores I’ve seen: Wealth scores. Capacity scores. Legacy gift likelihood scores. Major gift likelihood scores. Annual gift likelihood scores. Etc. And, here’s what I’ve read about what the scores are supposed to provide: . A ranking of a prospect’s ability and propensity to make annual fund, major and legacy donations.

Philanthropy 45

Philanthropy Fundraising Fundraising 45

The Agitator

JUNE 10, 2018

This week, we’re looking back at previous posts and updating them with the state of the art. First up is a University of Kent study I reviewed a couple months ago. It found, in a nutshell, that donors tend to support charities that mean something to them personally. But that was just talking to people. Maybe people do something different in real life.

Psychology 55

Psychology Universities Nonprofits 55

Kivi's Nonprofit Communications Blog

JUNE 13, 2018

If you just started your nonprofit communications job OR if you have a communications job, but no formal communications background, our FREE webinar tomorrow is for YOU ! Join us tomorrow for: What Every Newbie and Accidental Nonprofit Communications Director Needs to Know Now. FREE 60-Minute Webinar. Presented by Kivi Leroux Miller and Featuring Anysa Holder and Thomas Negron.

Communication 41

Communication Marketing Marketing Nonprofits 41

Mission Minded

JUNE 15, 2018

You know your organization’s name isn’t doing you justice. Maybe it’s too long, too literal, or too abstract. And you’re ready to make the leap and change it. Be prepared: Changing your name can be difficult. Even the smoothest renaming efforts have harrowing moments. But if your organization has first thought strategically about your brand […].

Nonprofits 40

Nonprofits Communication 40

Fundraising Report Card

JUNE 13, 2018

Season 2 is here and for this season Zach and Tim will be answering your questions. You can call in to leave a voicemail at (575) 815-4573 or write in to tim@imarketsmart.com. Click here to listen on YouTube! Topic Timestamps Season 2 [00:35] Greg from Eugene, Oregon [02:52] Erica from Tasmania [11:02]. The post Your Questions: (575) 815-4573 (Season 2, Episode 1) appeared first on Fundraising Report Card.

Fundraising 40

Fundraising Fundraising 40

The Agitator

JUNE 11, 2018

I say accidentally, because they sure tried to get everything wrong. The piece I’m talking about is “How the first YEAR of your charity donation ends up in the hands of the chuggers” and talks about how the payback period on face-to-face recruitment is one-to-two years(ish). (Why didn’t I link to it? Because it isn’t worth your time. I’ve put it in a postscript at the bottom if you really want to read it.).

Recruitment 45

Recruitment Finance Retention Manufacturing 45

Kivi's Nonprofit Communications Blog

JUNE 15, 2018

Acre. Auburn, AL. Good afternoon, good friends! Can I interest you in the best articles, posts, tips, and more from around the world of marketing and fundraising? This week we’ll cover stressful nonprofit workplaces, better Facebook posts, inspiring action and more. It’s time for Mixed Links… Beth Kanter dives into Why Nonprofit Workplaces Are Stressful and What To Do About It.

Communication 40

Communication Nonprofits Marketing Marketing 40

iMarketSmart

JUNE 13, 2018

Each year we round up the most popular blog posts from the prior year to create a book for our readers. I’m excited to share that the 2017 digest is ready to ship and you can get it for FREE by simply going here. Inside you’ll learn: How to get more productivity out of your day (become an army of one!). Common fundraising mistakes you should avoid.

Production 40

Production Fundraising Fundraising Philanthropy 40

NonProfit Hub

JUNE 15, 2018

We’re so excited to announce our new Hubcast series, What’s Next? We’re taking a bit of a different approach this time around, and we really think you’re going to love it. Our mission is still to provide premium education, so, just like our previous podcasts, education is at the center of it all. On each episode of What’s Next?

Education 31

Education Education Leadership Technology 31

Ann Green

JUNE 13, 2018

I’ve written about the importance of having a thank you plan before, but I think we need to revisit this because many nonprofits are not doing a good job of thanking their donors. You may have every intention to, but that’s not happening. Thanking donors often takes a back seat to fundraising when you should spend equal time doing both. A thank you plan will help.

Retention 59

Retention Food Communication Fundraising 59

Kivi's Nonprofit Communications Blog

JUNE 12, 2018

Communications directors have to make A LOT of decisions. We also get information and input from lots of places, and that can make decision making even harder. I think it’s helpful to keep in mind some fundamentals that apply regardless of the kind of decision you are making — this goes for personal decisions too! All good decisions are based on logic AND emotion.

Communication 40

Communication Fundraising Fundraising Nonprofits 40

The NonProfit Times

JUNE 14, 2018

A lawsuit seeking $2.8 million in restitution plus additional penalties was filed against the Donald J. Trump Foundation and its directors by the New York Attorney General’s office today. The foundation’s directors refer to President Donald J. Trump and three of his children: Donald J. Trump, Jr., Ivanka Trump, and Eric Trump. The lawsuit also seeks to dissolve the foundation under special court supervision.

Foundations 40

Foundations Public and Nonprofit Management Law Children 40

Kivi's Nonprofit Communications Blog

JUNE 11, 2018

Jackie Marks. Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. We’d love to feature YOU in this series! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. Jackie Marks is a non-profit communications professional specializing in environmental, natural resources, and sustainability issues.

Communication 40

Communication Non-Profits Environmental Nonprofits 40

The NonProfit Times

JUNE 14, 2018

A lawsuit seeking $2.8 million in restitution plus additional penalties was filed against the Donald J. Trump Foundation and its directors by the New York Attorney General’s office today. The foundation’s directors refer to President Donald J. Trump and three of his children: Donald J. Trump, Jr., Ivanka Trump, and Eric Trump. The lawsuit also seeks to dissolve the foundation under special court supervision.

Foundations 40

Foundations Public and Nonprofit Management Law Children 40