Sat.May 29, 2021 - Fri.Jun 04, 2021

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Newsletter: How to Scale Your Biz Dev Team ; What 25 Companies are Doing for Pride Month ?? ; Everyone Loves Plain Language - Except Nonprofits

Selfish Giving

Join the Cause Docs Tomorrow, June 3rd at 2pm EDT as Lauren Lawson-Zilai , Senior Director of Public Relations & National Spokesperson for Goodwill Industries International, will be answering your questions on how to identify and work with influencers. She'll be sharing her prescriptions on. Tools to help you pinpoint the the right influencer The process of working with influencers from initial outreach to contract negotiations to payment Lessons and learning experiences to be prepared for y

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[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

Nonprofit Tech for Good

The 2021 Open Data Project [ español , français ] seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. At the core of the project is the 2021 Global NGO Technology Survey and the data below is based on the survey responses of 478 nonprofit email marketing managers.

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How to Win the Game of Facebook Fundraising

Get Fully Funded

Facebook fundraising makes it easy for supporters to show their support of your mission with a quick donation. It is easy to post a link to a crowdfunding platform or to your website’s donation page, but letting supporters give directly through Facebook makes it even easier to capture impulse donors. And they’re scrolling through Facebook every day anyway.

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4 Tips for Recruiting and Engaging Virtual Volunteers in 2021 and Beyond

NonProfit PRO

The value of virtual volunteers has been escalated for many nonprofits in 2021 due to the COVID-19 pandemic. If your organization is looking for new ways to recruit and engage virtual volunteers, here are four tips that can help create a smooth process for both your organization and volunteers transitioning to a remote setting.

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Nonprofit Communications Plan: How-To Package Your Message

Bloomerang

This is part 3 in a 4-part series. Read part 1 and part 2. Communications plans help offer structure and strategy that can save you time and energy in the long run, while getting your desired objectives accomplished. Having a coherent communications plan where you package your message will help ensure each piece of content you share is part of a greater story you are telling.

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How eCommerce Businesses And Marketplaces Are Ditching Plastic Packaging In 2021

Nonprofit Marketing Insights by GlobalOwls

4 Inspiring Ways How eCommerce Businesses And Marketplaces Are Ditching Plastic Packaging In 2021. Plastics have helped humanity in many ways. Still, we can and must do better to reduce the plastic pollution. Here’s how eCommerce Businesses and Marketplaces step up. Plastic packaging, landfills, biodegradable, non-biodegradable, waste segregation are complex concepts to understand which come with more complex problems like negative impact on the earth’s ecosystem, ocean and land pollution,

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Building the Boards We Need

Boardsource

For almost 30 years, I’ve been part of a sector-wide conversation about the lack of diversity on nonprofit boards and the need to do better. In retrospect, I realize that our initial arguments were grounded primarily in a belief in the importance of representation. We also frequently cited research that demonstrated that diverse groups made better decisions, and argued that as the population was becoming more diverse boards needed to follow suit or risk missing out on large groups of potential b

More Trending

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[ASK AN EXPERT] How to be Appropriately Kind to In-Kind Donors?

Bloomerang

Our Ask An Expert series features real questions answered by Claire Axelrad, J.D., CFRE, our very own Fundraising Coach , also known as Charity Clairity. Today’s question comes from a fundraiser who wants advice on best practices around recording and recognizing in-kind donors. . Dear Charity Clairity, We often receive gifts in kind which are worth a lot of money.

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How to Create Engaging Short Videos for Social Media

Nonprofit Marketing Insights by GlobalOwls

How to Create Engaging Short Videos for Social Media. Do you want to shine on Social Media? Creating Short Engaging Videos is a must. Check out the following tips to get started. Video content is becoming more and more popular with the social media platform and more particularly over smartphones these days. Recent data showed over the past year, the time that everyone spent watching videos over social media platforms like Facebook, Instagram, YouTube has increased by almost 85 percent.

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Google Analytics Strategy for Nonprofits - Blog

Elevation

Tracking how users behave on your website can be hugely helpful to nonprofits in their marketing efforts. The tool of choice for web analytics for many nonprofits is Google Analytics.

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5 Thoughts On Your Pivot To Digital

NonProfit PRO

As a professional publisher of a traditionally printed brand, you will need to quickly adjust to a new landscape if you have suddenly found yourself focused on or even fully pivoting to a digital distribution strategy. It’s not the same as print. It also shouldn’t be anything like what you were previously doing when your digital strategy was simply an afterthought.

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7 Email Marketing Myths That Are Hurting Your Fundraising Efforts

Bloomerang

Does hitting the Send button on an email blast to your list make your pits sweat? That’s totally normal. It makes my pits sweat too, and I have a healthy obsession with writing emails. . But let’s face it—there’s a lot to worry about! You could make a few typos, offend someone, send too many emails, or land in the Spam folder. Maybe you’re worried your email is packed with meaningless garbage that your CEO or Board Chair made you add (I hope not!).

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Kivi and Sarah Talk about Nonprofit Marketing Trends [Podcast]

Kivi's Nonprofit Communications Blog

I always enjoy talking to Sarah Durham of Big Duck. It never fails to be a conversation that is both intellectually stimulating and fun. Give a listen to one of our recent conversations about nonprofit marketing trends for Sarah’s podcast, The Smart Communications Podcast. You’ll find the transcript and how to subscribe here. And if you still need a copy of the 2021 Nonprofit Communications Trends Report, get that here.

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6 Summer Fundraiser Ideas for 2021

NonProfit Hub

Is your organization in the process of planning a summer fundraiser? While fundraising during COVID times seems challenging, having an engaging and accessible event is still possible. Plenty of options are available—from outdoor events to virtual fun. Many traditional fundraisers can also be tailored and still work with social distancing. Here are six pandemic-friendly fundraiser ideas for summer 2021.

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How to Get Program Impact Information for Your Donor

NonProfit PRO

One of the most difficult aspects of fundraising is getting enough program impact information to give to the donor. And the amazing thing is that most managers and leaders find more value in investing on the front end of fundraising than they do in putting resources into the back end (servicing donors after they give).

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Gutenberg content editor: Build flawless pages using blocks

Elevation

As part of the different changes and improvements that WordPress has incorporated since it launched its 5.0 version in December of 2018, the Content Management System (CMS) has replaced the Classic content editor with a brand new Block Editor, also known as Gutenberg.

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Which Communications Plan Should You Create Now? [Decision Tree]

Kivi's Nonprofit Communications Blog

When you talk about creating a “communications plan” or a “marketing plan,” you are actually talking about creating one of five different documents that have different purposes. Marketing Strategy. Quick and Dirty Marketing Plan. Big Picture Communications Timeline. Editorial Calendar. Creative Brief. Here’s one post where we compare them all.

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3 Ways Businesses Can Maximize Their Nonprofit Sponsorship Agreements

NonProfit Hub

Nonprofits still need support to carry out their mission, perhaps more than ever. Your business values the work of nonprofits and the ability to align with their mission. Sponsorship, at its best, is a win-win-win scenario. It’s one where benefiting organizations, sponsoring business, and—ideally greatest of all—the community being served all win.

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The New Best Practices To Connect With Today’s Charitable Donors

NonProfit PRO

Did you know that 51% of donors did not adjust the amount they donate during the pandemic? After a year of economic and social disruption, Data Axle’s latest survey of more than 1,200 donors delves into the shifting behaviors and preferences of charitable donors across generations and identifies strategies that will help nonprofits stay connected with their audience.

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Client Spotlight: HB Ranch Donkey Rescue, Inc.

Foundation Group

The post Client Spotlight: HB Ranch Donkey Rescue, Inc. appeared first on Foundation Group®.

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Mixed Links for Nonprofit Communicators – June 4, 2021

Kivi's Nonprofit Communications Blog

Homecoming. Disney Springs, FL. I know it’s not “officially” summer yet, but as soon as the kids are out of school, it’s summer at our house. Let’s kick things off with the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have tips on fostering your creativity, enthusiastic writing, inclusive communications, social media fundraising, and more.

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How to Write a Rockstar RFP (Request for Proposal) for Your Nonprofit Website

Elevation

If you’re a nonprofit needing professional services, you’ll often be required to create a Request for Proposal (RFP) before hiring a vendor. For a complex project like a website, taking the time to go through the RFP process can be an exercise in fully defining your expectations that prepares your staff for success. It can also help to speed up your project timeline.

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Take a Flight to Help You Refocus

NonProfit PRO

Take a break. Go for a walk or run. Look at your program with a fresh look. Think of your goals. Imagine you’re in a plane, hovering above your organization. You can much clearer see the roads and paths that lead to those mountains you’re trying to get to.

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Rockefeller calls for boosting global access to COVID-19 vaccines

Candid

As more than ten thousand people a day continue to die from COVID-19 around the world, a report from the Rockefeller Foundation calls for urgent action and proposes financing models for ensuring equitable global access to vaccines. According to the report, One for All: An Updated Action Plan for Global Covid-19 Vaccination (27 pages, PDF), more than 80 percent of COVID-19 vaccine doses have been administered in high- and upper-middle-income countries, leaving the pandemic to spread unchecked

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This June, Get the Tools You Need to Avoid Burnout (and a Free Raising Awareness Webinar)

Kivi's Nonprofit Communications Blog

Here’s what’s happening this month at Nonprofit Marketing Guide…. Online Training: The All-Access Training Pass. Attend live webinars and workshops (including the ones listed below), watch recorded webinars, enroll in exclusive online courses and access our entire library with templates, worksheets, e-books and more, and join our Private Facebook Group all with one purchase.

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Telling the Intermediary’s Story

Mission Minded

Follow the 4 essential steps to telling the intermediary story in a way that's compelling, meaningful, and easy to understand. The post Telling the Intermediary’s Story appeared first on Mission Minded.

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Encourage Donors to Give More Through Layering

NonProfit PRO

If you can build trust, plus expand a personal relationship with a donor while also having the knowledge of their gift capacity and areas of interest, a possible layering can occur. In my context of layering, it is securing a major gift or pledge in one area while asking them for a second gift or pledge in another or same area.

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Better Data, Better Decisions, Better World

Candid

Last month, over 1,300 grants professionals gathered virtually for PEAK2021. For eight days, this group of philanthropy professionals dedicated to advancing equitable, effective grantmaking practices came together to connect, learn, and share in critical discussions about the practice of grantmaking. LaTosha Brown, co-founder of Black Voters Matter Fund, underscored a major theme during the opening keynote that carried through the rest of the conference: together.

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[NEW FEATURE] Introducing Bloomerang Payments

Bloomerang

Payment reconciliation can be difficult and time-consuming when you have multiple systems you are trying to tie together. Knowing which donations were included in each deposit, how the fees were calculated, and getting the answers to questions that arise, can be overwhelming. . Bloomerang Payments is here to help! Easier Reconciliation. With Bloomerang Payments reconciliation is easy.

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New Jersey Countdown to the Election: Week of June 1 – Get Out the Vote!

Non Profitvote

Get Out the Vote! We’re one week from the New Jersey Primary Election so let’s first take this moment to say THANK YOU. Nonprofits like yours are the true engine driving nonpartisan voter engagement at the local level — engaging the voters that campaigns often overlook. Thank you for all of the hard work you have done to make sure the people you serve, your staff, and community have the information and tools they need to vote. .

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6 Easy Steps to Fuel Donations with Data

NonProfit PRO

Technology and data don’t have to be intimidating and you don’t need to be a tech-savvy guru to make them work for your nonprofit. This eGuide gives you six easy steps to harness your own data and fuel more donations.

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Pulse Check: Is It Time to Update Your Spending Policy?

BDO

2020 was quite the year. While we started off with record highs in the stock market, by mid-March, we saw the fastest 30% decline in the S&P 500 in the history of the index. Since then, we have continued to see many ups and downs, but we still saw overall gains in the stock market.

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The case for marketing automation: Why nonprofit fundraising operations should automate tasks to optimize staff performance

iMarketSmart

Fundraising is getting harder. You don’t just feel it. You know it from the data. Retention is getting tougher. Attracting new donors is becoming more costly. The one bright spot of late has been that major gifts have increased, which has compensated for losses in other areas. For now. The question is, can this be sustained? If you’re like most nonprofit leaders and fundraisers, you’re a bit worried that it can’t.

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Mass Customization: 5 Benefits That Can Make Your Company More Competitive

Nonprofit Marketing Insights by GlobalOwls

Mass Customization: 5 Benefits That Can Make Your Company More Competitive. Mass Production has ruled the world since Henry Ford. With a new generation rising, it’s time to make way for Mass Customization and Sustainability. In recent decades, the world has thrived on mass production. However, changing consumer behaviors and generational mindsets is creating a shift away from the manufacturing methods of the recent past.

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Get Started With Peer Fundraising To Raise More Money Now! (Live Interactive Webinar)

NonProfit PRO

Reserve your spot today and join us for this highly interactive webinar featuring Nicole Betancourt, Development Coordinator, Ronald McDonald House Charities® of South Florida, and Manny Perez, Peer-to-Peer Fundraising Expert with Arreva. Our panel of experts will provide coaching and guidance that will get your organization up and running with peer-to-peer fundraising and event campaigns to raise significantly more money, grow your donor database, and create more awareness to acquire new donors

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The 5 Basic Elements of Successful Fundraising Appeals

Lets Talk Nonprofit

"There are three kinds of copy: 'you' copy, 'me' copy and 'it' copy." - Walter Weintz. Walter Weintz was the author of the book. The Solid Gold Mailbox: How to Create Winning Mail-Order Campaigns. While Weintz was talking about how to make sales through direct mail, his words above apply to fundraising via direct mail, too. Combine 'you' copy, 'me' copy, and 'it' copy with two envelopes, and you're on your way to a winning fundraising appeal.

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[VIDEO] How to Overcome Fear, Intimidation and Imposter Syndrome to Raise More Money

Bloomerang

Emma Lewzey will identify the specific shifts you must make to raise more 5- and 6-figure gifts–without letting fear, intimidation, or imposter syndrome get in your way. Full Transcript: Steven: All right. And I got two o’clock Eastern. Is it okay if I go ahead and get this party started officially? Emma: Let’s do it. Steven: All right. Awesome.