Ep200: How Values & Culture Impact CSR Efforts
Selfish Giving
JANUARY 31, 2017
Today on CauseTalk Radio , Megan and I talk to Jessica Li , Assistant Professor of Marketing at the University of Kansas , about a new article that explores how corporate social responsibility efforts are perceived by different cultures. These efforts may not be effective for all consumers or in all countries. Download the Transcript. Download the Transcript - EP200.
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