Sat.May 06, 2017 - Fri.May 12, 2017

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How to Attract Corporate Partners with Your Nonprofit Website

Selfish Giving

Do you remember back in 2011 when Google introduced the Zero Moment of Truth (or ZMOT) ? The zero moment of truth refers to the point in the buying cycle when the consumer researches a product, often before the seller even knows that they exist. The number of consumers researching a product online prior to purchase has been on the rise in recent years as the internet and mobile continue to advance.

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What is Earned, Owned and Paid Media? Here are the Differences and How to Use Them

Pam Moore

Combining the right balance of paid media, earned media and owned media can take your business from zero to turbo pretty fast when combined with a solid content marketing and social marketing program. All three forms of media are important for your business. Understanding the differences, benefits and how they can work together is key to success in achieving your goals and a positive return on your investment.

Marketing 165
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How to Create a Peer-to-Peer Fundraising Campaign on Facebook

Nonprofit Tech for Good

Currently only nonprofits in the United States can take advantage of Facebook Fundraisers. This is frustrating to many NGOs, charities, and nonprofits located outside of the United States, but it’s due to the fact that the United States has a database of nonprofits called GuideStar USA that Facebook can sync with theirs to easily verify a nonprofit’s legal status.

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Even in email fundraising location matters

Fundraising Coach

Effective email fundraising can seem like a mystery. As a nonprofit, you take a lot of time to craft your email. You balance images with words. And you often build up to the ask. Unfortunately, donors aren't reading your emails like they read a book! They're skimming. So you need to make the point of the email obvious. A case study of buttons in fundraising email One such example is when it comes to giving buttons in nonprofit emails.

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Ep214: A Look Back at Our Favorite Shows From the Past 200 Episodes

Selfish Giving

Today on CauseTalk Radio , Megan I talk to.each other! Don't worry. We're sure you'll enjoy it because we're belatedly celebrating the show's 200th show with a look back at our favorite episodes of CauseTalk Radio. Here are the must-listen shows that Megan and I picked. Ep104: Content Marketing and the Future of Nonprofit Fundraising Ep132: White Castle's In-Store Fundraising Spikes 48%.

Marketing 113
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Is Your Content Top of Feed Worthy?

Pam Moore

Marketers have no guarantee their content will be seen on any medium, platform or social network. Creating mass amounts of content is not a sound strategy to get your content read, watched, or listened to. There are still quite a few lazy marketers pushing out mass quantities of junk content trying to grab that sacred top of news feed position. These spammy tactics no longer work like they use to.

Education 162
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Direct Mail … You Know You Like It!

The Agitator

OK, we’ve devoted most of this week to ‘alternative’ fundraising … peer-to-peer and email fundraising. Time to end the week with a simple reminder about old-fasioned direct mail. Who reading this post doesn’t enjoy receiving real mail? Who, given the choice, would prefer to receive an important message — a communication whose intent you knew was to move you, a communication you were eagerly anticipating, a communication from someone you felt connected to ̵

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Don’t Be Part of the Noise – Make Your Email Messages Stand Out

Ann Green

Email is usually the primary mode of communication for nonprofits and there’s a reason for that. It’s fast, easy, relatively inexpensive, and almost everyone has an email address. You can quickly get a message out to a lot of people. But guess what? You’re not the one sending email. People get hundreds of emails a day plus messages from other sources such as social media.

Food 49
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How to Run a Great Text Giving Campaign

Kivi's Nonprofit Communications Blog

Abby Jarvis. If you are thinking of starting a text giving campaign, Abby Jarvis of Qgiv is here today to share some tips on how to make it successful. ~ Kristina. Guest Post by Abby Jarvis. Next time you’re at a restaurant or sporting event, take a look around. Odds are you’ll see at least one person on their cell phone, and it’s very likely you’ll see more than just one.

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Converting Advocates Into Donors

The Agitator

So far this week The Agitator has focused on peer-to-peer or DIY fundraising. Many nonprofits see these efforts as a ‘new’ way to feed the acquisition pipeline. That’s fine, so long as the necessary cultivation occurs to bind the new folks — who mostly responded to personal appeals to help friends and relatives — to the (initially incidental) organization or cause that actually benefitted from their social gift.

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Expanded Social Matching Allows Nonprofits to Learn Even More About Their Supporters

EveryAction

Understanding your supporters and meeting them where they are is an increasingly important part of any outreach campaign. From a grassroots effort to mobilize broad audiences like the Women’s March to high-touch, high dollar fundraising, having more information about the social media habits of your supporters will help you be more effective in your outreach.

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Are you a cold-hearted fundraiser or a warm-hearted facilitator?

iMarketSmart

The flow chart below makes me very uncomfortable. Here’s why: Science and experience have led me to realize that a donor’s objective is usually, first and foremost, to find meaning in their life through giving and to feel good knowing their legacy gift will make an impact. With that obvious truth in mind, the top row of yellow questions should be about first determining: Why they care; Who influenced their interest in the cause; Whether or not they want to honor or commemorate that p

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Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Happy Friday, everyone! Let’s wind down with some Mixed Links… John Rampton shares 8 Tiny Changes to Make Your Life 10 Times More Enjoyable. Social media not getting the results you want? Try this Social Media Marketing Checklist: 16 Common Mistakes to Avoid. Seth Godin breaks down Tension vs. Fear. Interested in graphic design? Here are Eight Design Trends Taking Over 2017.

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More On Peer-To-Peer Fundraising

The Agitator

At The Agitator , we pride ourselves on eclecticism and mixing it up. Therefore, when we publish two posts in a row on the same theme it constitutes a trend! So today I’ll stick with the trend and offer perhaps an unprecedented three in a row on one theme — peer-to-peer or DIY fundraising. From MobileCause, here’s more advice as you ponder DIY’s place in your fundraising quiver.

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Leverage Your Supporters' Influence and Follow Engagement with Social Share Tracking

EveryAction

Organizations have enormous untapped potential in the form of their supporters’ social networks and influence. To tap into this, you need know who shares your content, but more importantly, you want to know who is succeeding at referring new people – and donations - to your organization. Online Actions now allows you to track referrers who share your forms, both if they click the share asks, and also if those shares generate any new submissions.

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Most fundraisers use email the wrong way

iMarketSmart

Every marketing channel needs to be optimized and employed properly. Sadly most fundraisers are using email the wrong way. Email should NOT be used primarily for fundraising. Rather it should be used mostly to build engagement. It should be used to tell stories, involve supporters, report back how gifts were used and make them feel good … not so much for asking.

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How to Upgrade Donors and Boost Revenue with Donor Surveys [FREE WEBINAR]

Kivi's Nonprofit Communications Blog

Donors give for their reasons, not yours! Join us next week for a FREE webinar with Rachel Muir: How to Upgrade Donors and Boost Revenue with Donor Surveys. FREE WEBINAR. Presented by Rachel Muir. Tuesday, May 16, 2017. 1:00 p.m. Eastern (10:00 a.m. Pacific). Recording available if you can’t attend live , but you must register before the webinar begins.

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DIY Fundraising

The Agitator

Not that long ago, I recall sitting in debates over how nonprofits with ‘strong’ brands to ‘protect’ should behave in the face of online tools that ‘threatened’ the ability of HQ to control the use of their brands. A typical example would be the ‘horror’ of an activist or donor using the nonprofit’s logo in a manner ‘unbecoming’ to the brand … or an inflammatory image or a potentially defamatory comment, perhaps about a prom

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Facebook Events Integration Pulls Attendee Data Directly into EveryAction

EveryAction

Facebook is one of the most important digital organizing tools of our time. Every day, nonprofits and other organizations use Facebook's events platform to build crowds and recruit attendees to actions, protests, fundraisers, parties, and other types of events. Normally, the valuable attendee RSVP data from Facebook Events disappears or goes to waste after an event takes place.

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Worth The Investment: Third Party Donors

The Agitator

In his post DIY Fundraising Tom laid out a significant challenge faced by many nonprofits that engage in peer-to-peer fundraising and other friend-inspired approaches: realizing the full potential of Third-party Donors. For those organizations new to dealing with this type of DIY fundraising, there are two principal sources of donor value: 1) the ‘team leaders’ or friends who organize their personal world to help you; and 2) their friends who help them.

Values 45
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Three Ways to Overcome Decision Fatigue in Your #npcomm Work

Kivi's Nonprofit Communications Blog

On more than a few occasions, I’ve told friends and family that the gift I most want on my birthday or Mother’s Day is to NOT be asked to make a decision. I make what feels like a million decisions in managing work and family, and it’s exhausting. This respite from my “decision fatigue” is a real gift. Your decisionmaking ability is like a muscle – when you use it too much, you get tired and your performance wanes.

Energy 47
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Day in the Life of a Nonprofit Communicator – Kimberly Troup

Kivi's Nonprofit Communications Blog

Kimberly Troup. Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. We’d love to feature YOU in this series! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. Kimberly Troup was brought up in a Christian home and was home-schooled from 1984 – 1993, a home-school pioneer!