Pam Moore

JULY 10, 2017

Content. It's everywhere. Conversations, Facebook posts, Facebook messenger bots, Tweets, Instagram images, Snachat snaps, Facebook Stories, Instagram Stories, Facebook live video, Periscope live video, iTunes podcasts, and the list goes on. The reality is that content is the core of not only the social and digital web but of humans. Communication has and always will be foundational to relationships and success in life or business.

Marketing 166

Marketing Marketing Production Foundations 166

Selfish Giving

JULY 11, 2017

Today on CauseTalk Radio , Megan and I talk to Jon Olinto , co-founder of b.good , a Boston-based all-natural burger and food chainchain of farm-to-table burgers and fries joints with 54 locations up and down the east coast, about how his b.good leverages every aspect of its business to support the local community. Jon Olinto, b.good. On the show, Megan, Jon and I discuss: How b.good got started and how social good was mixed in right from the beginning.

Food 113

Food Health Foundations 113

The Agitator

JULY 11, 2017

Sometimes the behavior of folks who call themselves ‘fundraisers’ leaves me speechless. For this example, I’ll let Adrian Salmon ‘s first-hand report speak for all the real fundraisers who care about donors.

Fundraising 72

Fundraising Fundraising Retention Communication 72

Nonprofit Tech for Good

JULY 11, 2017

With the release the 2017 Global NGO Technology Survey on August 1, the release of the first edition of the 2017 Global Trends in Giving Report on September 4, and a packed schedule of webinars and in-person trainings this fall that need to be prepared for, for the first time in six years of blogging – I need to take a blog break to catch up on work. 2017 is the final year of webinars, so in 2018 I’ll have more time to blog and maybe even accept guest bloggers for the first time.

Technology 66

Technology 66

Pam Moore

JULY 13, 2017

Twitter is one of the most powerful social networks to help business and marketing leaders increase brand awareness, establish thought leadership, ignite personal brands and nurture relationships that bring great benefit in both business and life. Unfortunately Twitter is also one of the most difficult platforms for many to understand and master. However, the results can be amazing for those who invest time to learn and understand how Twitter can fit in within their overall marketing and busines

Leadership 165

Leadership Marketing Marketing 165

Kivi's Nonprofit Communications Blog

JULY 13, 2017

Monica Turner. Today, Monica Turner reminds us if you run annual appeals (like the Mother’s Day appeal Monica discusses today), don’t just send the same thing year after year. ~Kristina. Guest Post by Monica Turner. One of my favorite quotes is “Insanity is doing the same thing over and over and expecting a different result.” I couldn’t help but think about that in early April while reviewing our upcoming annual Mother’s Day appeal.

Children 54

Children Advertising Production Management 54

The Agitator

JULY 9, 2017

Do you really understand the difference between online and offline donors? I sure hope so because there are lots of myths and tribal misinformation floating around out there. Without knowing which beliefs are true and which are false your organization could be shooting itself in the foot — online and off. Steve MacLaughlin , Blackbaud’s VP of Data and Analytics, in a Huffington Post titled 3 Truths and 1 Lie about Online Donors , reviewed the online and offline giving habits of more than

Nonprofits 67

Nonprofits Retention Marketing Marketing 67

NonProfit Hub

JULY 14, 2017

It’s no secret that working in the nonprofit sector is challenging. You juggle budget issues, limited resources and always wanting to do more, all while keeping a smile brimming. It’s common to arrive at a place where you’re not sure the work is paying off. Most of us in the nonprofit sector aren’t here because we couldn’t make it anywhere else, but because we want to be here.

Production 54

Production Values Culture Nonprofits 54

Kivi's Nonprofit Communications Blog

JULY 12, 2017

Here’s a conundrum that’s come up in multiple conversations lately. I’d love to hear your perspective and advice, so please share what you think in the comments below (click to the blog if you are reading this via email). Many nonprofits run events where the development department sells sponsorships, and many also accept major-donor sponsorships for general operating support.

Communication 51

Communication Insurance Health Marketing 51

The Agitator

JULY 10, 2017

I hope you read Roger’s post Monday — 3 Truths And 1 Lie — comparing online and offline donors, and discussing some of the myths involved. And further, I hope you read the analysis by Steve MacLaughlin on which Roger relied. What their analysis confirms is that multi-channel donors — those giving both online and offline — are the most valuable donors of all.

Retention 56

Retention Marketing Marketing Communication 56

iMarketSmart

JULY 10, 2017

Too many nonprofits fail to inspire people to give because they don’t understand value. An exchange of money from supporters to nonprofits only occurs when a clear value proposition is presented helping them justify the expense. People will pay to feel good. It is essential that donors see that they will feel good as a result of their giving.

Values 45

Values Non-Profits Nonprofits Fundraising 45

NonProfit Hub

JULY 12, 2017

Consider this—7 out of every 10 donors only donate once. Not enough to shock you? Let’s add to the mix. 77 percent of donors leave due to a lack of communication. Those are downright terrifying numbers. But there’s some reassuring news. Those are numbers that you have the power to change. W ith the right donor management tool to fit your organization’s needs, you have a better shot at communicating in the right way and building better relationships, so donors don’t leave your nonprofit behind an

Management 52

Management Retention Nonprofits Finance 52

Kivi's Nonprofit Communications Blog

JULY 14, 2017

I hope everyone had a good week! Join me for some Mixed Links… Jane Burnett shares 12 Ridiculous Phrases Smart People Avoid at Work. And you should also Stop Making These 12 Word Choice Errors Once and for All. Vanessa Porter gives you these 4 Steps to Create Awesome Interactive Content. Here are The 3 Stages of Social Media Marketing for Events.

Communication 43

Communication Nonprofits Leadership Marketing 43

The Agitator

JULY 12, 2017

I was ‘captured’ by this article title from Classy — How to Make the Donation Process a Habit. In Classy’s view, like that of many fundraisers and their consultants, it all boils down to how the donor experiences giving to your organization. The Classy article talks about three generic building blocks of habitual behavior — a recurring familiar cue that triggers the action, the routine that follows (ie., the behavior itself), and the reward that reinforces your like

Fundraising 40

Fundraising Fundraising Retention Communication 40

iMarketSmart

JULY 13, 2017

Learn about the 7 core principles that make up engagement fundraising. Learn more at [link]. The post 7 Core Principles of Engagement Fundraising – Episode 1 appeared first on MarketSmart, LLC |.

Fundraising 40

Fundraising Fundraising 40

NonProfit Hub

JULY 10, 2017

It’s important to take a good first step in developing an efficient and cohesive setting for your board of directors to set up shop and pave the way for your nonprofit to thrive. It’s also required. Even if your nonprofit has all volunteers and no staff, a board of directors is a must. We’ve compiled a list of essentials after listening to panel discussions and reading through articles and we think it’s pretty helpful.

Nonprofit governance and management 47

Nonprofit governance and management Governance Energy Management 47

Kivi's Nonprofit Communications Blog

JULY 11, 2017

Do you know how well your social media campaigns are really doing? Do you know why visitors to your website donate? Or where they even came from? You really should, but may not know how. The answer is Google Analytics. You can use Google Analytics to find out what’s working (and what’s not) with your online marketing and fundraising. But navigating Google Analytics can be tricky.

Marketing 42

Marketing Marketing Fundraising Fundraising 42

EveryAction

JULY 12, 2017

Change doesn’t just happen in Washington, DC. Across the country, state and local governments make meaningful policy decisions that affect nearly every issue - from preventing gun violence, to protecting the environment, or safeguarding LGBTQ rights. That’s why we expanded EveryAction’s industry-leading advocacy tools to include Local Advocacy. EveryAction clients have already used advocacy forms to send hundreds of thousands of messages to federal elected officials.

Governance 40

Governance Nonprofits 40

iMarketSmart

JULY 12, 2017

Huh? Sales managers? But we don’t sell anything! Actually, you do! You’re selling value. Any exchange of money occurs because a person sees value in giving away their hard-earned cash. The private sector usually has sales managers for their teams. The nonprofit sector usually doesn’t. Instead, they have Directors or CDO’s. But too many of them don’t know how to manage lead generation, cultivation, and tactical “closing” teams.

Management 40

Management Values Activism Marketing 40

NonProfit Hub

JULY 13, 2017

Nonprofit consultant and lover of all things boards, Simone Joyaux knows the ins and outs of what it is that a board of governance does. From recruitment to diversity to her mission to destroy executive committees, Joyaux covers it all. She has posted this information in her free download library along with other topics we didn’t have time to cover.

Recruitment 29

Recruitment Governance Nonprofits 29

Kivi's Nonprofit Communications Blog

JULY 10, 2017

Do your family and friends ever ask that question? Well, now you can tell them (and all of our readers) what you do during a typical day in your life at work! Yep, it’s once again time for me to ask you to share your Day in the Life of a Nonprofit Communicator. We started this popular series in 2013 to get a glimpse into the everyday, nitty-gritty things you have to do for your job as a nonprofit communicator.

Communication 41

Communication Management Fundraising Fundraising 41

Ann Green

JULY 10, 2017

When your donors open your appeal letter or newsletter, do you bore them with a bunch of mind-numbing statistics, or do you share a story about how the Wilson family moved out of a shelter and into a home of their own? If you’re making a difference, you have stories to tell. Donors love stories. Stories bring the work you do to life by using everyday language to create a scene.

Non-Profits 72

Non-Profits Culture Fundraising Fundraising 72

The Agitator

JULY 13, 2017

The election of Donald Trump has served as a booster rocket for giving to groups on both the left and right. Same with the intent to continue giving which is at record levels — also on both sides of the ideological spectrum — according to this report in Fast Company. Right now — not six months from now — is the time to take action regarding these new Trump donors.

Nonprofit Management 61

Nonprofit Management Retention Management Nonprofits 61

NonProfit Hub

JULY 12, 2017

Marketers are constantly striving to understand the habits of their target audience. What are your habits? What do you like? What do you believe? What influences your decisions? Why do you drive 15 minutes out of your way to shop at one grocery store over another? Nonprofit organizations are often in the same boat as they look to engage new audiences and motivate them to action.

Health 38

Health Advertising Marketing Marketing 38