Selfish Giving
APRIL 4, 2017
Today on CauseTalk Radio Megan and I talk to Colleen Ridenhour , Senior Vice President Resource Development for Habitat for Humanity International , and Tracy Cioffi , Senior Vice President of Marketing for Sur La Table , about Habitat's new cause marketing platform, Home is the Key. On the show, Megan, Colleen, Tracy and I discuss: Tracy Cioffi, Sur La Table.
The Agitator
APRIL 5, 2017
Nothing is more essential to donor commitment and retention than trust. Let’s posit that a donation is a (at least implied) ‘compact’ with a donor that your nonprofit is going to wisely use that person’s contribution to further his or her charitable aspiration or goal. Perhaps not a great deal of consideration of trustworthiness went into giving that first gift, so I added the caveat ‘implied’ But when it comes to the next gift, I would suggest trust is indeed
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iMarketSmart
APRIL 5, 2017
Today, instead of talking about what makes people give, let’s take a look at what thwarts giving. You can find examples of communications that depress giving almost everywhere, in your mailbox, your email, in magazines, billboards, just all over the place. There are 8 major things some fundraisers do that impede fundraising success. The funny thing about these points is that they are the same reasons why people fail to make friends and build enduring relationships.
Kivi's Nonprofit Communications Blog
APRIL 6, 2017
According to research by Teresa Amabile from the Harvard Business School, your best work days likely include making progress – even if it is just a small win — on work you consider meaningful or important. Amabile calls this the “progress principle.” When she compared her research participants’ best and worst days (defined by their mood, specific emotions, and motivation levels), the best days were those where any progress on the work by either the individual or their team took place.
NonProfit Hub
APRIL 6, 2017
Mobile giving is on the rise , and there’s no platform more prevalent than text-to-give. As you can probably infer from its name, text-to-give software enables donors to make contributions by texting your nonprofit. How these platforms work varies by vendor, but most only require a cellular connection and a few simple steps in order to complete a donation.
The Agitator
APRIL 4, 2017
I read Tom’s My Shiny New Gadget while sitting in the dentist’s waiting room. On the one hand he chronicles the rapidly increasing numbers of new nonprofits who are likely to need all the fundamental advice they can get. On the other hand Tom admits he’s bored with basics. Instead he’s intrigued with the findings of neuroscience and how they might be applied to the fundraising trade.
iMarketSmart
APRIL 7, 2017
A longstanding misconception has been spread around for too long. Your planned giving web pages don’t need to be updated “with the latest tax laws.” Here’s our take on the subject: 1. Microsites are not websites. Planned giving pages sold by outside vendors are microsites while your organization’s main online presence is a website. Microsites should generate leads (using landing pages), cultivate leads and engage supporters.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
EveryAction
APRIL 6, 2017
This post was originally featured on The Campaign Workshop blog and has been reposted with permission. I recently sat down with the good folks at The Campaign Workshop and chatted about marketing automation for nonprofits. I shared a few tips, tricks, and brewed up a crockpot metaphor I'm pretty proud of - check out our conversation below! The Campaign Workshop: "Why should I care about nonprofit marketing automation?".
The Agitator
APRIL 2, 2017
The gardening catalogs, those heralds of Spring, are piling up on my desk. I’m way behind in ordering. Part of the reason the delay is that for many organizations where I volunteer, it’s budget time. And paying attention and advising them on their budget priorities is far more important than ordering the latest hybrid tea rose. So today I’m gonna combine some gardening experience with nonprofit budgeting experience.
iMarketSmart
APRIL 3, 2017
Life stories are like fingerprints. No two are alike and everyone has them. All of our life stories are filled with challenges that must be overcome, successes and failures, good times and heartaches, help we received from others and times we provided assistance. When people think about giving, they often start by visualizing their own autobiography.
Kivi's Nonprofit Communications Blog
APRIL 7, 2017
Everyone ready to end this week with some Mixed Links? Here’s what I have picked out for you this week… Need help getting started with email campaigns? Take a look at Email Marketing Best Practices: How to Create a Campaign from Scratch. Hootsuite shows you How to Write Effective CTAs on Social Media. Is content marketing a new role for you?
NonProfit Hub
APRIL 1, 2017
Did you know know that overall online giving grew by 19% last year ? From the same report, it’s likely due to the fact that for every 1000 email subscribers, nonprofits have about 500 social media followers between Facebook, Instagram and Twitter. Supporters and potential supporters are more intertwined in your nonprofit messaging because digital advertising is more accessible than it used to be.
The Agitator
APRIL 3, 2017
I’m a bit reluctant as I begin to write this post. It’s about neuroscience insights into effective advertising … based on research in India! How far could that exotica (erotica?) be from our present pre-occupation with the hard core survival issues of fundraising, like donor retention and measuring lifetime value? The recent drift of Agitator comments indicates that our sector is still struggling mightily to figure out and adopt the basics — e.g., whether basic retention
Lets Talk Nonprofit
APRIL 4, 2017
There's been a lot of talk lately about. the President's proposed budget for Fiscal Year 2018, which seeks to reduce or eliminate hundreds of programs. I work with many nonprofit groups that could be deeply impacted by the proposed cuts. Programs like 21st Century Community Learning Centers, those funded by Community Development Block Grants, and many more.
Kivi's Nonprofit Communications Blog
APRIL 4, 2017
How do you regularly update your community? Email and social, right? But if your email and social media strategies aren’t in sync, you are missing out on important connections! It’s time to integrate your strategies and bring it all together. That’s what we’ll help you do with our next Nonprofit Marketing Accelerator : Updating Your Community: How to Get Great Results from.
NonProfit Hub
APRIL 4, 2017
Charity auctions are classic, incentive-driven fundraisers that can be highly profitable when hosted by the right organizations. If you have the time and resources to pull off an auction, they’re definitely an event worth considering. Luckily, planning a fundraising auction is more affordable and manageable than ever before, making these events an accessible option for more nonprofits. “How?
Getting Attention
APRIL 6, 2017
The hands-down, most hated and most frequently-avoided marketing task is budgeting. You all tell me that! Now’s to get past this bias and take the time to absorb this four-part series on budgeting guidelines. You’ll learn the value a budget brings to your work as it translates the actions outlined in your marketing plan into expense. You’ll discover is a completely different way of looking at your marketing work, serving as both a clear framework for your decision-making on wants vs.
The Agitator
APRIL 6, 2017
I was browsing the latest update on online fundraising trends from Network for Good (via dashboard courtesy of the Chronicle of Philanthropy), which indicates a 21% increase in amount donated online in March 2017 over Mar 2016. Online gifts were up 23.9% and the number of donors was up 22.4%. Not surprisingly, December was the best month and New Year’s Eve was the best day, capturing $13.3 million (or nearly 5% of the total for period) from the 34,655 organisations processing their online
Kivi's Nonprofit Communications Blog
APRIL 3, 2017
Here’s what’s happening at Nonprofit Marketing Guide this month: Online Training: Apr 4: Writing a Direct Mail Appeal Letter In-House, Part 2 with Tom Ahern. (Part 1 took place earlier today, but you will get the recording when you register.) Learn everything you need to know about writing an appeal letter. Starts at 1:00 p.m. ET (10:00 a.m.
Care2
APRIL 3, 2017
Over the last 18 years, we've watched small organizations like Moveon.org (1998) and Black Lives Matter (2013) grow into massive movements in response to injustice. The historic 2008 U.S. presidential campaign also spurred a massive movement. And further spurred development of new organizing, marketing strategies, and fundraising tools to help elect President Obama.
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