Selfish Giving

MAY 16, 2018

The next time you're on a call with a partnership prospect I want you decide what kind of decision maker they are. I’ve decided that decision makers can be lumped into one of these three groups: Thinkers, Feelers and Deferrers. Most people are a combination of all three, but one style usually dominates. And that's where you want to double down on ??

Retail 100

Retail Food Social Enterprise Social Enterprise 100

The Agitator

MAY 14, 2018

“As a medical professional”…. That was simple, no? They certainly aren’t the types of words you would usually use to increase click-through, response, and conversion rates. And, alas, they may not work for you. Their power lies in the fact that they are a simple priming of a simple, but relevant, donor identity. The test was with Make-a-Wish. It seemed logical that medical professionals who worked with children in a position to have wishes granted may have a different reason for giving than a

Medical 69

Medical Advertising Children 69

Mission Minded

MAY 16, 2018

What makes San Francisco Day School different from other K-8 schools in San Francisco? It’s the place where intellect and imagination are intertwined every day. So students light up with the call and capacity to take on the complexities of their day and of a diverse world. Working with the school’s leadership to develop a […]. The post School Branding at it’s Best: Where Intellect and Imagination are Intertwined appeared first on Mission Minded.

Leadership 60

Leadership 60

NonProfit Hub

MAY 18, 2018

It was always a dream of mine to become the executive director of a nonprofit organization. After developing the right relationships and building a career in marketing, that dream became a reality. My goal from there was to disrupt the nonprofit world and look at it through the lens of a business person. What I’m focused on is making a sector-wide shift from simply surviving to absolutely thriving.

Ethics 58

Ethics Finance Nonprofits Production 58

Selfish Giving

MAY 15, 2018

Today on CauseTalk Radio , Megan and I talk to Kate Hayes , Director of Direct Impact for Echoing Green about their unique efforts to spot emerging mid-career business leaders and invest deeply in their success to accelerate their impact in the social sector. On the show, Megan, Kate and I discuss: Kate Hayes, Echoing Green. What is Echoing Green and the Direct Impact program?

Nonprofits 100

Nonprofits 100

The Agitator

MAY 16, 2018

The natural assumption is that most donors to the American Hangnail Society either have hangnails or care about someone who does. Yes, as you can tell, we are anonymizing a disease-focused charity. There is not, to my knowledge, an American Hangnail Society (AHS). (Yet; I’m eagerly awaiting the DRTV spots with dreadful looking cuticle beds.). Clearly, AHS donors will skew toward direct (I have hangnails) and indirect (someone I care about has hangnails) connections to the cause.

Participation and motivation 61

Participation and motivation Advertising Management Communication 61

Kivi's Nonprofit Communications Blog

MAY 14, 2018

Caroline Guy. Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. We’d love to feature YOU in this series! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. Caroline Guy is the Coordinator of Communications and Technology with the Northwestern Ohio Synod, ELCA.

Communication 47

Communication Nonprofits Universities Health 47

Fundraising Report Card

MAY 16, 2018

Learn just how important donor retention is and how to make smarter decisions to improve retention and donation revenue. Download the Metrics That Matter eBook at [link] Click here to listen on YouTube! Topic Timestamps Donor retention [02:00] Overall revenue impact? [03:10] What mistakes do people make analyzing this data? [06:06] Segmenting your data [06:46] … Continue reading "Beyond the Basics with Donor Retention (Season 1, Episode 5)".

Retention 45

Retention Fundraising Fundraising 45

The Agitator

MAY 17, 2018

The last two days have covered two examples of health charities that have increased their revenues by differentiating based on cause connection. That is, they looked differently at those who either had the disease they are working to abate or had been treated by their facility and those who didn’t have this type of cause connection. Two important points here.

Health 55

Health Nonprofits Marketing Marketing 55

Kivi's Nonprofit Communications Blog

MAY 15, 2018

On today’s Facebook Live show, I talked about the four responsibilities that executive directors and other nonprofit leaders have if they want their communications staff to be successful. I call them the “4 Ds” of Effectively Managing Communications Teams: Dedicate yourself and real resources to communications. Define the work. Delegate the work, including decisions.

Communication 44

Communication Leadership Management Nonprofits 44

iMarketSmart

MAY 14, 2018

Are scores really worth the trouble? It seems like every service provider has a scoring system for your donors. They've got capacity scores, likelihood scores, and MarketSmart even has an engagement score. But I have yet to find a fundraiser who solely relies on a score for anything. Why score? I think most major and legacy gift fundraisers really want to know three things: Does the supporter have capacity to make a meaningful impact?

Fundraising 45

Fundraising Fundraising Philanthropy Nonprofits 45

EveryAction

MAY 14, 2018

For universities searching for ways to both grow students' engagement on campus and develop their education and participation as active citizens, voter registration programs have become an increasingly popular activity. Today’s college students show skyrocketing levels of political interest and activity , giving Student Activities departments a clear opportunity to provide access to information and resources on campus.

Education 40

Education Education Universities Activism 40

The Agitator

MAY 13, 2018

For generations direct response fundraisers have been steering the fundraising car with little more than two controls: the gas pedal and the brake pedal. Want more monthly donors? Invest more money. More prospecting. More F2F. More DRTV. More campaigns to reactivate lapsed sustainers. More. More. Want more net income to “meet the numbers”? Cut back on volume.

Medical 60

Medical Retention Universities Values 60

Kivi's Nonprofit Communications Blog

MAY 16, 2018

Let’s Shift That Culture and Make Some Real Progress! There is more to effective nonprofit communications than following best practices. To get the best results, there needs to be a fundamental shift in how you lead your communications staff and the team culture you foster. TOMORROW, Kivi will share what she’s learned from more than a decade of researching and coaching nonprofit communications directors and teams about the kind of leadership and team culture that produces marketing a

Leadership 41

Leadership Communication Culture Management 41

iMarketSmart

MAY 16, 2018

Here’s how the ultra-rich make sure you can’t figure out how much money they really have: They figure out ways to evade taxes entirely. They use offshore accounts and tax havens (although the government is clamping down on this). They put assets in other people’s names (usually with trusts for family members). They might even create shell companies and layer them to make it hard to follow the trail.

Governance 40

Governance Activism Philanthropy Fundraising 40

EveryAction

MAY 16, 2018

Approximately 1 in 5 American adults experiences some sort of mental illness in any given year. Since 1949, May has been observed as Mental Health Awareness month to bring attention the ongoing need for proper support and health care services for those affected. Lack of access to appropriate mental health care carries serious consequences, including increased likelihood of hospitalization, homelessness, incarceration, and suicide.

Health 56

Health Healthcare Non-Profits Homelessness 56

Nonprofit Tech for Good

MAY 15, 2018

One of the most frequent questions asked by nonprofits is: Can I tweet the same content more than once? Most nonprofits only tweet a new blog post, website article, or infographic once (maybe twice) out of fear of appearing spammy on Twitter. However, when you look at the science of Twitter and recognize that the peak lifespan of a tweet is 15 minutes (meaning, you’re most likely to get retweeted within the first 15 minutes after posting your Tweet), you can conclude that only posting new

Charitable Organizations 75

Charitable Organizations Nonprofits 75

Kivi's Nonprofit Communications Blog

MAY 18, 2018

The Bombay Club. New Orleans, LA. Happy Friday, friends! Time to wind down the week with the best articles, posts, tips, and more from around the world of marketing and fundraising. It’s time for Mixed Links…. Our friend and Google Analytics expert Eric Squair is doing a free webinar May 31st – How to Identify Your Website’s Most Popular Content.

Communication 40

Communication Public and Social Policy Public and Nonprofit Management Nonprofits 40

Ann Green

MAY 18, 2018

Those of you with a July 1 fiscal year start date are most likely working on your budget for next year. Some of you may have a calendar year budget, so you’ll be working on yours later in the year. Whatever the case may be, putting together a budget is hard, especially if you’re a small nonprofit with limited resources. It may be tempting to create a minimalist budget with the mindset “we can’t afford this.”.

Communication 53

Communication Retention Nonprofits Fundraising 53

The Agitator

MAY 15, 2018

The words we use shape our thinking. A recent study , for example, showed you can change how people want to stop crime by how you describe it (by more than the divide between Democrats and Republicans). If crime is a “beast preying” on the city, you want more punitive crackdowns. If it’s a “virus infecting” the city, you want more reforms to address the root causes of crime.

Finance 65

Finance Health Marketing Marketing 65

Kivi's Nonprofit Communications Blog

MAY 17, 2018

Do Your Bosses and Co-Workers Respect Your Boundaries? Ahead of next week’s two-part series focusing on how to stop being overwhelmed and preventing burnout at work , we have been gathering data on how boundaries are respected at your organization. (FYI, we have lowered the price of this two-part series to only $99. Learn more. ). In our continued effort to help you not only learn your job, but love your job, we ask questions like how often: You wish you had been consulted before decisions

Communication 40

Communication Culture Nonprofits 40