Sat.Jul 24, 2021 - Fri.Jul 30, 2021

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Newsletter: Firehouse Subs Sounds Alarm for Bottled Water; Dunkin Makes Case for Adding Dogs to Every Cause Marketing Program ; The Powerful One-Two Punch of Direct Mail + Email

Selfish Giving

Another article - this one from the Tampa Bay Times - questioning the audacity (No, the GALL!! I'm clutching my pearls) of a retailer asking for a donation at the register! Oh, the misery! ?? Oh, the effrontery! ?? Oh, the embarrassment! ?? Give. Me. A. Break. 1. No one is forcing you. If you don't want to give, don't. It's that simple. Are you really concerned what the person in line behind you will think of you?

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Top 2021 Fundraising Strategies: Mastering Online Appeals and Messaging

Bloomerang

This online appeals post is part two in a six-part series. You can read part one here. In part 1 of this series, I outlined my top six fundraising strategies for 2021: . Investing in digital-first fundraising and marketing communications. Mastering online appeals, user experience and messaging. Mastering relevant content marketing. Mastering personalized, customer-centered philanthropy facilitation, especially mid-level and major donors, to increase donor lifetime value.

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An Endowment Can Secure Your Small Nonprofit’s Future

Get Fully Funded

When you hear the word endowment , what do you think of? In simple terms, an endowment is a pool of donor money that is invested in the stock market. Every year, some or all of the investment income is pumped into the organization’s mission, while the principal remains intact. Large institutions like colleges, hospitals, and some private K-12 schools have endowments that provide long-term financial security as well as prestige.

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Five Logical Places to Outsource Comms When You Have the Budget

Kivi's Nonprofit Communications Blog

Your nonprofit acknowledges that you can’t do it all as a comms team of one. Yay! But they don’t want to hire staff right now, and would rather contract out the work. So what should you outsource? Here are the five places I would consider first. 1. Media Relations / PR. Here’s why: If you are serious about getting regular, ongoing media coverage or you want to break into major or even national news markets, it’s a lot of work.

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Why Recurring Giving Leads to Better Donor Retention

NonProfit PRO

If you look at the most recent statistics on donor retention, the year 2020 was not great. One reason was that many organizations put a hold on asking for contributions in the first half of the year because they worried about donors not giving. Many continued to be reluctant well into the second half. Hence, many donors who gave in 2019, never gave in 2020.

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4 Key Ingredients to A Good Story: How to Tell Compelling Nonprofit Stories

Bloomerang

Over centuries, storytelling has followed a similar pattern. Once you’ve cracked the code to the pattern, you’ll find that telling compelling nonprofit stories becomes less overwhelming and more manageable. You can apply the same blueprint again and again and know the stories will be well received by your audience. . Below I’ll break a good story down into four key ingredients.

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Walmart pledges $1 billion to pay employees’ college tuition, books

Candid

Walmart has announced a five-year, $1 billion commitment to cover 100 percent of the cost of college tuition and books for its employees through the company’s Live Better U (LBU) education program. Through the program, 1.5 million full- and part-time employees of Walmart and Sam's Club—known as associates at Walmart—will be eligible to earn college degrees or learn trade skills without the burden of education debt, and the $1 daily fee that was part of the program since its launch in 2018 will

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Are You Prepared for Your Next Nonprofit Job Interview?

NonProfit PRO

I was recently asked to sit on a nonprofit position interview as an unpaid adviser. I was also asked to serve as an adviser to a nonprofit search committee. Another hiring firm contacted me recently and asked me to recommend them to a prospective nonprofit. There is a great deal of action in the nonprofit hiring world these days.

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Finding the Best Consultant for Your Nonprofit: Preparing for the Selection Process

Bloomerang

This is part one of a three-part series. . When I talk with nonprofit and foundation leaders, many ask me how to ensure they get the right consultant for their projects. They know that a great match can set their organization up for success, and they want to make sure they find the specialist who really matches their unique needs. Here’s my advice for finding the right consultant for your nonprofit. .

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How Branded Donations Pages Differentiate Your Nonprofit

Top Nonprofits

Donors who reach your donation page are at a critical point in their engagement, and what they find on your donation page will leave a lasting impression. Your donation page’s content and presentation impacts whether visitors give, how much they contribute, and whether they’ll donate again. One key way to capture donations and differentiate your nonprofit is your brand identity, which should be present in every aspect of your external communications, especially your donation page.

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Mixed Links for Nonprofit Communicators – July 30, 2021

Kivi's Nonprofit Communications Blog

The Hound. Auburn, AL. While I think a lot of us could use an actual mixed drink at this point, it’s a little early here in the States so let’s settle for the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have how generations use social, video conference tips, how to tell a story, Google news, and more.

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3 Strategies to Get Creative With Donor Acquisition

NonProfit PRO

So, where do new nonprofit donors come from? From putting yourself out there! Stop saying, “If people only knew about us, they’d support us.” Waiting passively for folks to be attracted to you is a losing proposition. Your job is to proactively attract them.

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Use Walt Disney’s Three Chairs Method When Making Your Decisions for Your Nonprofit’s Future

Bloomerang

On any given day of the week, nonprofits face multiple decisions, large and small. How do we know we’re making the right ones? . The word billionaire is ubiquitously associated with certain names: Jeff Bezos and Warren Buffett being two of the highest profile in the class. Aside from their immense wealth, one thing that links these tycoons is a surprisingly simple philosophy when making decisions. .

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6 Things You Can Do TODAY to Improve Your Communications

Mission Minded

Volunteers, staff, board members, here are 6 things you can do TODAY to make sure that your communications hits the mark and achieves your desired result. The post 6 Things You Can Do TODAY to Improve Your Communications appeared first on Mission Minded.

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Social Media and Newsletter Ideas for August 2021

Kivi's Nonprofit Communications Blog

The following ideas come from our Monthly Nonprofit Writing Prompts email newsletter. Sign up now to get prompts emailed to you in advance monthly. As usual, please double-check events to see if they are still happening. On the Calendar. 8/01: Friendship Day. Reach out to or spotlight “friends” of your cause. Tell a story about how someone came to be involved with your org.

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MacKenzie Scott and Melinda Gates Use Wealth to Boost Gender Equality

NonProfit PRO

The Equality Can't Wait Challenge — backed by Melinda French Gates and MacKenzie Scott, among others — announced $40 million investments will be divided amongst four bold ideas to advance gender equality.

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Funding Faith: Raising Money For Religion-Based Organizations

Bloomerang

Giving to religion-based organizations often tops lists of philanthropic statistics. In fact, in the recent Giving USA 2020 report , donors gave more than $131 billion to religion-based organizations in the United States in 2020. . Nonprofit professionals working in this sector of philanthropy cite a strong belief in their organization’s mission and daily activities as critical to continuing to make an impact, even in challenging times.

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Google Ad Grant: A Comprehensive Guide

Elevation

The Google Ad Grant program gives nonprofits the opportunity to raise awareness, attract donors, recruit new volunteers, and much more, using Google search ads. It's designed to help organizations extend their public service messages to a wider audience in an effort to make a greater impact on the world.

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How to Improve Your Nonprofit eCommerce Store Conversion Rate

Nonprofit Marketing Insights by GlobalOwls

How to Improve Your Nonprofit eCommerce Store Conversion Rate. Does your Nonprofit website sell products? Then you’ll need to optimize your eCommerce store to sell more. Here’s what you can do to get started. It’s the big question every online store owner asks themselves, “ how do I improve my conversion rates? ” If you’re serious about converting viewers into buyers, you will want to take a multi-step approach to improve your conversion rate.

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Colorectal Cancer Alliance Announces $3.4M in Partnership Funding to Address Health Disparities

NonProfit PRO

The Colorectal Cancer Alliance announced a trio of major gifts from corporate partners on Monday. The donations specifically target the health disparities in colorectal cancer among underserved communities that face barriers in access to screening and prevention as Black Americans are 20% more likely to be diagnosed and 40% more likely to die from the disease.

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Ask Rita: We Have Decided on an In-House Investigation—Now, How Do We Do It?

Blue Avocado

Last month, we discussed the factors to consider in making the decision to conduct a workplace investigation in-house, or to retain an outside investigator. If you decide that an in-house investigation is appropriate, this article is for you. Approaching these investigations in a way so that the process is fair, objective, and thorough, as the […].

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How to Win the Game of Facebook Fundraising

Foundation Group

The post How to Win the Game of Facebook Fundraising appeared first on Foundation Group®.

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4 Tips to Turn Your Upcoming Fall Fundraisers into Hybrid Events

Care2

For many nonprofit organizations, fundraising events make up a significant portion of overall fundraising revenue and donor engagement. In the last year, many of these events typically held in person were forced to transition to the virtual realm with little to no notice. However, as things begin reopening in many parts of the country and vaccines continue rolling out, in-person events are beginning to take precedence once again.

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The NonProfit Voice Ep 51: How to File Nonprofit Insurance Claims

NonProfit PRO

In this episode of The NonProfit Voice, Amanda Cole, editor-in-chief of NonProfit PRO, is joined by Joy Fennell, insurance coordinator and fleet clerk for Merakey, and Alyssa Lare, claims team leader for Philadelphia Insurance Companies. Listen to our conversation for a thorough overview of what types of claims nonprofits typically file, how to file those claims, how to avoid common filing mistakes and more.

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Cause Camp: From Humble Roots to Must-Attend Conference

NonProfit Hub

Cause Camp is a nonprofit conference that has been nationally recognized by Forbes Magazine as one of the best conferences in America for the nonprofit sector. But before it became the nonprofit conference sensation that it is now, Cause Camp started with humble roots. It all started twenty years ago when esteemed members of the Lincoln chapter of the American Marketing Association created a community project in 2001.

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Is your leadership jacket too small?

Concord Leadership

Back in college, my dorm decided to have a junior high themed night. Complete with time at to the roller rink, followed by time at the mall. And lots of music. Initial suggestions for the mixtape included: Chicago’s “You’re the Inspiration“ REO Speedwagon’s “Can’t Fight this Feeling” and Air Supply’s “Two Less Lonely People in […].

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Mistakes To Avoid For A Successful Business

Nonprofit Marketing Insights by GlobalOwls

Mistakes To Avoid For A Successful Business. Registering your business startup and defining your product or service is easy. The hard work starts when you have to keep your company afloat. Not only does it require time, but you will need the right tips and methods to avoid “founder failure.” If you’re like most entrepreneurs, you’re most likely passionate about your product and service and are looking forward to getting honorable mentions as the top player in your industr

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6 Ways To Use Online Forms at Your Nonprofit

NonProfit PRO

Most nonprofits today face similar challenges. Among them are acquiring and retaining donors, finding volunteers, promoting brand awareness, competing for scarce resources and engaging the community — all with limited time and often insufficient budgets. For nonprofits willing to embrace technology, online forms can help alleviate at least some of these constraints.

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Cause Camp: From Humble Roots to Must-Attend Conference

NonProfit Hub

Cause Camp is a nonprofit conference that has been nationally recognized by Forbes Magazine as one of the best conferences in America for the nonprofit sector. But before it became the nonprofit conference sensation that it is now, Cause Camp started with humble roots. It all started twenty years ago when esteemed members of the Lincoln chapter of the American Marketing Association created a community project in 2001.

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Taking Advantage of Texts for Fundraising and Supporter Engagement

Bloomerang

An M+R benchmarks study found that nonprofit text messaging audiences grew by 26% in 2020, outpacing growth for other popular channels like Facebook and email. To examine just a few reasons why: Text messaging allows for 1-to-1 communication, giving it the upper hand over social media. Text messages have a higher open rate and response rate than emails. .

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4 Reasons Why Nomos Glashutte Is a Distinctive Watch Brand

Nonprofit Marketing Insights by GlobalOwls

4 Reasons Why Nomos Glashutte Is a Distinctive Watch Brand. Most German watch manufacturers don’t get as much recognition as Swiss watchmakers do. Swiss watch companies mostly dominate the luxury watch industry, and many watches from these brands have become cult classics. But this is not a reason to sidestep watch manufacturers from Germany. While not as prominent as their Swiss counterparts, German watches are not just stylish but also durable.

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Plan for Monthly Donors Helps You To Be for the Unexpected

NonProfit PRO

For many of you, this, too, may be a good time to sit down and take a moment and look at the plan for the fall. Sometimes all it takes is writing something down and putting it somewhere you can see it. Nothing happens magically, but just putting it on your to-do list will make it much more likely to happen.

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Another Exercise for You: The Brain Dump

Kivi's Nonprofit Communications Blog

Last week I shared An Exercise to Reduce Burnout (and More): Start a List of Every Single Thing You Do at Work. The goal of that exercise was to see ALL of your tasks in one place so you could prevent burnout, manage expectations, combat imposter syndrome, and realize your worth. This week, I have a similar exercise for you, but this is more for times when your brain is completely overwhelmed with the things you need to do (or cluttered with things you just think you should do).

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Keep Connecting With Your Donors by Using Visual Stories

Ann Green

In my last post, I wrote about the importance of connecting with your donors by sharing stories. Written stories are great, but donors may not have the time or energy to read a story. This is why you also need to use visual stories. Some people respond better to visual stimuli, anyway. Here are a few ways to tell visual stories. Tell a story in an instant with a great photo.

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New Watch Alert: 9 Oris Aquis Watches to Check Out Stat

Nonprofit Marketing Insights by GlobalOwls

New Watch Alert: 9 Oris Aquis Watches to Check Out Stat. Those who love the ever-stylish Oris watches would agree: Among the luxury watches available in the market, Oris watches are perhaps one of the most underrated timepieces worthy of checking out. If you’re tired of hopping on the trend train and joining the bandwagon, then you’ll be happy to know that there are new Oris watches you can get yourself.

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Are You Reporting Donor Impact to Your Staff?

NonProfit PRO

You know how Richard and I are always talking to you about reporting back to your donor the impact their gifts are making, right? And the reason we do it is that the lack of reporting back is still the No. 1 reason why donors stop giving to you.

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BangLocals Reviews

Fundraiser Ideas

He has to impress one , but he also has to impress your friends or loved ones. In my work with troubled couples, it’s commonplace to hear partners questioning the near future status of these own relationship, believing that maybe there’s someone out there for whom I’m better suited or using this battle, maybe we’re not compatible whatsoever.

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