Selfish Giving

MARCH 14, 2018

Back in January I asked what you wanted to learn more about in 2018. The #1 response was: How to measure the impact of a partnership on your nonprofit and for your corporate partner. I was really surprised that this topped the list! Still, I heard you and have a free upcoming webinar for you on this very topic! Join me and Catalist co-founder and CEO Brittany Hill on Wednesday, March 28th at 2pm EDT for a FREE one-hour, deep-dive discussion into data and measurement, with answers to your pressin

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Retail Production Foundations Philanthropy 100

iMarketSmart

MARCH 14, 2018

Ack! Run, it's the brand police! Unfortunately, many major and planned gift officers are subject to harassment by the 'brand' police. They impede your progress telling you the colors are off, the font size is too small, or the pictures are wrong. Sometimes they even tell you the pixels online are incorrect. Here’s the issue. Too often they think ‘brand’ is a verb.

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Management Leadership Marketing Marketing 66

The Agitator

MARCH 13, 2018

We’ve had a few reader requests to talk about the nonprofit implications of the new tax bill. The trick in meeting this request is that 1) smart people on this issue disagree and 2) I’m not one of the people in #1. So I’ll try to lay out the gloom and doom case today, the silver lining case tomorrow, and an argument for a way forward two days hence.

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Taxation Civil Society Philanthropy Law 65

Ann Green

MARCH 12, 2018

I’ve written several posts recently about the importance of staying in touch with your donors throughout the year. Some of you may be saying, “We do that because we have a newsletter.”. A newsletter can be a great way to engage with your donors, but how often does that actually happen? Unfortunately, not very much because most donor newsletters can be used as a cure for insomnia.

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Selfish Giving

MARCH 13, 2018

Today on CauseTalk Radio , Megan and I talk to Marty Posch , President, Finish Line Youth Foundation , which is the nonprofit arm of athletic apparel and shoe retailer Finish Line about their work with Special Olympics. This includes a very successful checkout charity program that raised $825,000 over the holidays. On the show, Megan, Marty and I discuss: Mary Posch, Finish Line Youth Foundation.

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Retail Foundations Nonprofits 100

Kivi's Nonprofit Communications Blog

MARCH 15, 2018

I decided to go all in with Google for my productivity apps this year, getting everything into some combination of Inbox by Gmail , Google Calendar, and Google Keep. While I loved playing with Asana and Trello and Remember the Milk over the years, I never fully adopted them the way I have my Google apps. But Google’s products aren’t always as user-friendly or customizable as I would like.

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Production Activism Communication Nonprofits 57

The Agitator

MARCH 15, 2018

We’ve discussed the nonprofit tax debate over the past two days; now it’s time to talk implications. There are a few roads that lead from here, all with their pluses and minuses. Ignore the new rules. Do what you’ve been doing. Maybe people will still think their gift helps them on their taxes, even if it doesn’t. It’s an option, but I would argue a suboptimal one.

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NonProfit Hub

MARCH 16, 2018

Your nonprofit likely has an idealistic mission statement—one that doesn’t mention anything about overhead costs. And while finding ways to lower your costs may not inspire the kind of enthusiasm your purpose does, every dollar you save contributes to those you serve. There’s nothing wrong with spending money on overhead —au contraire. But, at the end of the day, the more money you save, the greater your potential impact.

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Kivi's Nonprofit Communications Blog

MARCH 13, 2018

Sometimes in the nonprofit world, we get consumed with the specific details of online fundraising, advocacy and education for our causes and forget about the bigger trends at play. Let’s take a quick look at three really big trends that will affect everything you do online, including fundraising. Think about all the pieces in the online experiences you are creating, including your website, email, social media and other third-party sites like crowdfunding or peer-to-peer fundraising pages.

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The Agitator

MARCH 11, 2018

IF you depend solely on RFM for your segmentation you’re leaving tons of money on the table. IF you buy into the idea of “personas” created by navel-gazing or demographics (age, gender, income, education) you’ve not only wasted time and money, but you’re leaving even more $, £, € on the table. If you buy into the idea of segmenting by general categories or stereotypes, you’re rejecting the concept of proper segmentation and the reality that donors have different identities and experiences having

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Education Education Marketing Marketing 51

iMarketSmart

MARCH 16, 2018

Self-actualization (realizing one’s full potential) rests at the top of Maslow’s hierarchy of needs. Donors aim for self-actualization and giving helps them make progress toward that goal. In other words, they give in order to realize the best version of themselves. You are their guide, their facilitator. Therefore, since self-actualization is actually their reward for giving — not an automated “thank you” — you need to make sure they got what they wanted.

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Non-Profits Fundraising Fundraising Philanthropy 45

NonProfit Hub

MARCH 12, 2018

This article was originally published in the Nonprofit Hub Magazine. With the new year freshly upon us, it’s a great time to plan your next long-term strategy meeting. Not only do these broad-stroke meetings help put last year into perspective, but they clear the fog of what’s in store for your organization’s future. Developing a comprehensive strategy is no quick task, and while the meetings may seem to consume entire days of work, their benefits are essential for transforming dreams into reali

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Kivi's Nonprofit Communications Blog

MARCH 14, 2018

Communications directors are in the perfect place to lead inclusive conversations–but let’s be honest–it’s not always easy. My colleague, Kim Pevia, is an expert in this field and she often calls inclusive conversations “crunchy.”. I’ve dubbed it “challenging” or “messy,” but the image of the “crunch” resonated. “You know the moment when it happens, you feel it in your body.

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Culture Collaborations Homelessness Values 45

Pam Moore

MARCH 16, 2018

Many marketing and business leaders spend months developing an integrated online platform, brand architectures, message platforms, social media strategies and plans, logos, and more. They launch their business or new product with huge dreams to seriously rock the online world. However, after a few months goes by, they realize their platform is delivering little if any results.

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Production Marketing Marketing Foundations 167

EveryAction

MARCH 14, 2018

Girls Inc. inspires all girls to be strong, smart, and bold. With over 1,400 sites in 400 cities across the United States and Canada, the organization has grown tremendously since its founding in 1864. Through educational programming, mentorships, and advocacy, Girls Inc. focuses on providing girls everywhere the knowledge, resources, and opportunities to live healthy and productive lives.

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Technology Education Education Poverty 72

The Agitator

MARCH 12, 2018

The life of a direct response fundraiser is filled with so many questions – far more questions than answers. Take the question, “How much should we ask for?”. Usually the question is answered with the conventional application of a formula based on previous giving. For example, 1.0X, 1.5X, 2.0X highest previous gift –or some variation thereof. Why? “Well, because that’s the way we’ve always done it?

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Fundraising Fundraising Nonprofits Marketing 88

Kivi's Nonprofit Communications Blog

MARCH 12, 2018

Emily Roush-Bobolz. Welcome to our latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. We’d love to feature YOU in this series! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. Emily Roush-Bobolz is the Communications Manager for Hemophilia Federation of America.

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Communication Children Nonprofits Healthcare 42

Getting Attention

MARCH 14, 2018

Listen! I’m booked to speak at Cause Camp 2018 and I’d love you to join me. There are still some seats left for this intimate, lively, and FUN learning experience coming up March 26-27. So please. Register today , for either the in-person (in Lincoln, NE) or online conference. Use the promo code NANCY for $50 off! Here’s why I’m speaking at Cause Camp this year.

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Kivi's Nonprofit Communications Blog

MARCH 16, 2018

Acre. Auburn, AL. Good day, good friends! It’s time for the best articles, posts, tips, and more from around the world of marketing and fundraising. It’s time for Mixed Links…. If your emails aren’t being delivered, check out Landing Your Emails – Expert Email Deliverability Tips. Jeff Bullas breaks down Why Facebook Has a Big Problem.

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Communication Nonprofits Marketing Marketing 41

The Agitator

MARCH 14, 2018

Since I ended my piece yesterday the doom and gloom note of the existential threat to all philanthropy, this is an odd, or at least paradoxical, piece to write. But there’s some counterbalancing evidence that we may not be peering into the abyss created by the new tax cut law. Hope #1 is that donors will wend their way around the changes to the tax laws.

Law 51

Law Philanthropy Foundations Fundraising 51

Getting Attention

MARCH 14, 2018

Listen! I’m booked to speak at Cause Camp 2018 and I’d love you to join me. There are still some seats left for this intimate, lively, and FUN learning experience coming up March 26-27. So please. Register today , for either the in-person (in Lincoln, NE) or online conference. Use the promo code NANCY for $50 off! Here’s why I’m speaking at Cause Camp this year.

Management 40

Management Nonprofit Management Nonprofits Fundraising 40