Sat.Nov 11, 2017 - Fri.Nov 17, 2017

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3 Things You Must Know for a Successful Social Media Marketing Career

Pam Moore

Are you a digital or social marketer wanting to progress in your business and marketing career? Do you find yourself getting stuck, getting passed over for promotions? Do you often find it hard to win budgets, grow your team or simply justify your own job? Or it could be you are having a hard time landing or even keeping the job in the first place. If this is you, then you definitely landed on the right blog post and podcast today.

Marketing 166
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Ep240: Zillow Aims to Evict Housing Worries with 'The Home Project'

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Racquel Russell , Senior Director, Government Relations and Public Affairs of Zillow Group , about a $5 million pledge in cash and in-kind contributions over the next five years to address housing insecurity as part of the company's first social impact program, The Home Project. On the show, Megan, Racquel and I discuss: Racquel Russell, Zillow Group.

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Cause Awareness & Giving Day Campaigns for Nonprofits

Nonprofit Tech for Good

The rise of social media has also given rise to online giving on cause awareness and giving days. The urgency of a campaign occurring on a certain day inspires individuals to donate, but only if your nonprofit prepares in advance and creates an online campaign that taps into the impulsivity of cause awareness and giving day donors. To help your nonprofit prepare and launch a successful cause awareness day and/or giving day online campaign, this webinar was presented on November 14 to more than o

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2 types of nonprofit stories – and the one that drives donations

Fundraising Coach

I've just getting back from the Nonprofit Storytelling Conference so it’s likely no surprise stories are on my mind. At the conference this year, I noticed talk about 2 types of nonprofit stories. I heard talk about "institutional stories" and "donor stories.". Institutional stories are just that – about the institution. These are necessary and good.

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How to Hire and Partner with a Social Media Marketing Agency for Maximum Success and ROI

Pam Moore

Hiring a social media marketing agency is a big decision. Same goes for a digital marketing or branding agency. Understanding how to partner with your agency can make or break your success in both the short and long term. Unfortunately many business and marketing leaders think they can quickly hire a social media agency to generate some fast buzz and a viral video.

Marketing 164
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Your Appeal is the First Step

Ann Green

I imagine many of you are beyond busy working on your year-end appeal, but if you think you can take a deep breath and relax once the letters have gone out, you can’t. Your appeal is only the first step. In fact, what comes next is even more important, especially if you want to to keep your donors for a long time. Do a good job of thanking your donors.

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A Radical Fundraising Idea

The Agitator

FIRST… A REMINDER : Learn more about 2017 US giving trends. On Thursday, November 16 at 1:00pm EST two experts from the Fundraising Effectiveness Project will hold a Free Webinar about revenue and donor retention in 2017. Join Ben Mille r of DonorTrends and Jon Bidermann of Donor Perfect for this 30 minute session. REGISTER FREE RIGHT HERE. ——————————————————————&

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Audience Marketing 101: Your #1 Competitive Weapon for 2018 – FREE Webinar

Pam Moore

Ready for a real competitive edge in 2018? While your competition is arguing about which social network is going to win… Instagram, Snapchat or Facebook, I'm going to help you build an audience first marketing strategy and plan to zoom right past the competition. There's a ton of buzz about audience marketing being the NEW BIG shiny thing for 2018.

Marketing 158
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4 Grant Writing Tips to Bolster Relationships with Foundations

NonProfit Hub

Grant writing is a time-consuming process. It can also be nerve-wracking if you’re inexperienced or working on a particularly important grant. Jeff Kutash, the executive director of the Peter Kiewit Foundation in Omaha, Neb, deals with grants on a daily basis. What does the head of a foundation that gave $18 million in grant money last year have to say about grant writing and the relationship between foundations and nonprofit professionals?

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More On Second Gifts — Part 2

The Agitator

Thank heavens I didn’t promise you a light and easy read on this subject of Second Gifts. It’s complicated, because a more comprehensive discussion of the subject can involve a range of inter-related concepts from acquisition arithmetic to donor preference, donor identity, and donor commitment and even predictive analytics. So, in the interest of saving you time and providing the level of information and actions you may find helpful (and willing to work your way through) I’m attempting in this p

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What Will You Do Less of in 2018?

Kivi's Nonprofit Communications Blog

We’re asking that question in the 2018 Nonprofit Communications Trends Survey. So far, here’s the word cloud of answers from nearly 300 communications pros. See the trend? “Reactive communications instead of proactive” “Random social media posts” “Busy work and meetings” “Fewer events” What about you?

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This week on the podcasts

iMarketSmart

If you didn’t know yesterday MarketSmart’s Engagement Fundraising podcast released a brand new episode all about how you as a fundraiser can create the Disney experience. Click here to listen! Coming up next week on How I Built My Fundraising Consultancy is an interview with Larry Raff, president of Copley Raff, Inc. If you haven’t listened recently there are now interviews with tons of brilliant fundraising consultants including Gail Perry, Katherine DeFoyd, Kathy Swayze, Phyllis Freedman, Juli

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Why Competition in the Nonprofit Sector is Frustrating

NonProfit Hub

For a long time, the nonprofit sector was largely insulated from the pressures of competition common in the for-profit world. As more and more organizations enter the nonprofit arena, however, attention from donors and volunteers becomes increasingly precious. Competition between for-profit businesses is generally seen as healthy, or even necessary.

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Why Are 2nd Gifts Made?

The Agitator

A couple of blog items floated across my screen the past few days regarding how to “Wow” that first-time giver and get the all-important second gift (e.g., Jeff Brooks here ). It seems the conventional fundraising wisdom is that you have zero chance of getting a third gift and building a donor relationship unless you get a second gift. I think that wisdom has been handed down ever since it was discovered that 3 followed 2.

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2 types of nonprofit stories – and the one that drives donations

Fundraising Coach

I’ve just getting back from the Nonprofit Storytelling Conference so it’s likely no surprise stories are on my mind. At the conference this year, I noticed talk about 2 types of nonprofit stories. I heard talk about “institutional stories” and “donor stories.” Institutional stories are just that – about the institution.

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Creating the Disney Experience (EF-0018)

iMarketSmart

On today’s episode we discuss creating the Disney experience for your donors. Visit [link] for more information about MarketSmart. The post Creating the Disney Experience (EF-0018) appeared first on MarketSmart, LLC |.

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Are You Skipping Thanksgiving Too?

Kivi's Nonprofit Communications Blog

Back off, Old Man. It ain’t your time yet. How annoying is it that department stores skip over Thanksgiving and go right to Christmas? As soon as Halloween ends (and sometimes before), you see decorations for sale, toys being stocked, and Christmas music playing…poor Thanksgiving doesn’t stand a chance. I get it. After all, Christmas time is make-or-break for retailers and, boy, are they ready to get your money.

Retail 49
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Will Their Flag Decals Get Them Into Heaven? *

The Agitator

‘Dark money’, that river of undisclosed campaign contributions that’s flooded our political process since the Supreme Court’s Citizens United case, may gain tax-deductible sanctity and status under the GOP’s “Tax Cuts & Jobs” legislative ‘reforms’ Currently, the “Johnson Amendment”, enacted during the Eisenhower Administration, prohibits churches and other 501(c ) (3) organizations from engaging in partisan politics as a condition of receiving tax-deductible contribut

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House Signs Off On Tax Bill That Hurts Charities

The NonProfit Times

The House of Representatives passed the Tax Cuts and Jobs Act on Thursday by a 227 to 205 vote. The bill, roundly criticized by leaders in the nonprofit sector, marks a significant step in what has been an accelerated process for the most significant tax reform in more than three decades. The House Bill includes a doubling of the standard deduction — up to $24,400 for joint filers and $12,200 for individuals, no universal charitable deduction, a repeal of the estate tax, and repeal of the

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A challenge for the fundraisers of the world…

iMarketSmart

Fundraisers have more competitors now than ever before. Your competition is global. They are everywhere because the Internet has made it easy to become a competitor. Some work from their kitchen tables and others from corporate offices. Scary, isn’t it? You are substitutable. The growth in competition makes your organization exponentially more substitutable.

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7 Planning Steps for a Short Annual Report

Kivi's Nonprofit Communications Blog

One of the beautiful things about a short annual report (think 2-4 pager, infographic or video) is that you don’t have to spend nearly as much time creating the thing. But there is a catch. . . You have to spend more time planning it. That’s because it’s a lot harder to create something short, where you have to make strategic decisions about what to leave out, than it is to just throw everything into the document.

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More On 2nd Gifts – Part 1

The Agitator

Tom’s post Why Are 2 nd Gifts Made triggered a number of valuable comments from readers. In turn, I want to devote two posts to digging into the critical subject of Second Gifts in greater detail; going beyond the basic “how to” advice from Jeff Brooks and John Haydon reported in Tom’s post. Today’s post outlines ‘why’ Second Gifts are so important to an organization’s future.

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House Signs Off On Tax Bill That Hurts Charities

The NonProfit Times

The House of Representatives passed the Tax Cuts and Jobs Act on Thursday by a 227 to 205 vote. The bill, roundly criticized by leaders in the nonprofit sector, marks a significant step in what has been an accelerated process for the most significant tax reform in more than three decades. The House Bill includes a doubling of the standard deduction — up to $24,400 for joint filers and $12,200 for individuals, no universal charitable deduction, a repeal of the estate tax, and repeal of the

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Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

The Bombay Club. New Orleans, LA. The weekend is almost here, ladies and gentlemen! Let’s wind down the week with some Mixed Links… If you haven’t done so yet, could you please take a moment to take our 2018 Nonprofit Communications Trends Survey ? Everyone who takes the survey will get a special invite to our Trends Report Preview Webinar.

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House Signs Off On Tax Bill That Hurts Charities

The NonProfit Times

The House of Representatives passed the Tax Cuts and Jobs Act on Thursday by a 227 to 205 vote. The bill, roundly criticized by leaders in the nonprofit sector, marks a significant step in what has been an accelerated process for the most significant tax reform in more than three decades. The House Bill includes a doubling of the standard deduction — up to $24,400 for joint filers and $12,200 for individuals, no universal charitable deduction, a repeal of the estate tax, and repeal of the

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House Signs Off On Tax Bill That Hurts Charities

The NonProfit Times

The House of Representatives passed the Tax Cuts and Jobs Act on Thursday by a 227 to 205 vote. The bill, roundly criticized by leaders in the nonprofit sector, marks a significant step in what has been an accelerated process for the most significant tax reform in more than three decades. The House Bill includes a doubling of the standard deduction — up to $24,400 for joint filers and $12,200 for individuals, no universal charitable deduction, a repeal of the estate tax, and repeal of the