Sat.Nov 03, 2018 - Fri.Nov 09, 2018

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Newsletter: James Citron Loses a Bet ; ACS in Hot Water for Partnership Practices; Ben & Jerry’s Votes with ‘Pecan Resist’

Selfish Giving

Did you enter last week's Halloween costume contest? Check out the P. S. in today's newsletter for the name of the winners. Let me introduce you to James Citron. He's the CEO of Pledgeling. James is a friend and his company is doing a lot of GOOD. You should definitely check them out! However, James is not good at is picking winning sports teams. ??

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25 Global Trends in Giving That Nonprofits Need to Know About

Nonprofit Tech for Good

6,057 donors completed the 2018 Global Trends in Giving Survey and based on their responses, the donor community worldwide is made up of primarily women (65%) who have a liberal ideology (53%) , characterize themselves as religious (72%), and give between ($101-$1,000 USD) annually (43%). These donors are most likely to support the causes of children and youth (15%) , health and wellness (11%) , and animals and wildlife (11%).

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12 Communications Strategies for Nonprofits

Kivi's Nonprofit Communications Blog

You set goals, like these twelve communications goals for nonprofits , including community engagement, raising awareness of issues, and fundraising. And every day you manage tactical communications channels like email, social media, print marketing, PR and more. But what’s in the middle? What connects that tactical work to the larger goals? The answer is Communications or Marketing Strategies. .

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Who's leading the army?

Fundraising Coach

Last month, at the Nonprofit Storytelling Conference , I saw Jeff Brooks help nonprofits understand donor communication by sharing a great image. I wrote about it to my Fundraising Kick email subscribers. But I wanted to share it here. Hopefully it'll help as you write your next fundraising letter or thank you note! SUB: Who’s leading the army? Good morning, Kickers!

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10 Reasons a Content Calendar Is Your Most Important Marketing Tool in 2019 [Template Included]

Pam Moore

Big news today for my family of little (and big) Marketing Nutz! Yes this includes you! Our 2019 Content Marketing Calendar template is here and better than ever. We have added some incredible features you don't want to miss out on, trust me. ( Download our 2019 Content Calendar Template here. ). For some of you, the sound of a new content calendar template be a really exciting thing.

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[Free Webinar] 10 Website and Email Marketing Best Practices for Small Nonprofits

Nonprofit Tech for Good

Date: January 8, 2019. Time: 1pm EDT. Presented by: Heather Mansfield , Founder of Nonprofit Tech for Good. Packed with practical, how-to advice and customized for small nonprofits on a limited budget, this free webinar will stress the importance of professional website design and strategic email marketing and fundraising. Topics discussed include: • Current trends in nonprofit website design and how to launch a modern, mobile-compatible website on a limited budget. • How to launch and maintain

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Take the 2019 Nonprofit Communications Trends Survey Now

Kivi's Nonprofit Communications Blog

It’s our most popular download of the year: The Annual Nonprofit Communications Trends Report. Each year, more than 1,000 nonprofit communicators complete the annual Nonprofit Communications Trends Survey. and now it’s time to look ahead to 2019. The Nonprofit Communications Trends Report is the “go to” source for what’s REALLY happening in the world of nonprofit communications and fundraising.

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3 Things You Don't Want to Do In Your Year-End Fundraising Appeal

Lets Talk Nonprofit

Many thanks to Steven Screen for the inspiration for this post. Steven is the co-founder of The Better Fundraising Co. The information he and Jim Shapiro share on their blog will help you learn how to become a better fundraiser, too. It's almost time. The time of year when your donors' mailboxes are filled with year-end fundraising appeals. If you haven't gotten your year-end appeal out the door yet, be sure to take a few minutes right now and read this post.

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What’s The Strategy Behind Your Visual Identity?

Mission Minded

In a time (always) where consumers are constantly bombarded with messages and requests, first impressions are everything. That’s why it’s so important for your nonprofit to have a visual identity that supports the core beliefs and impact of your work. We recently helped our friends at Energy Outreach Colorado develop a new brand strategy, culminating […].

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So You Made an Audience Persona. Now What?

Kivi's Nonprofit Communications Blog

Beth Hallowell. Back in April, Beth Hallowell wrote a great guest post for us on How a Little Communications Research Can Yield Big Results. Today she is back to talk to you about supporter journeys and how to create an effective one. ~Kristina. Guest Post by Beth Hallowell. So you made an audience persona. That’s awesome! Audience personas can help your team create content for a more specific group of supporters than “the general public.

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3 Ways to Gauge the Success of Your Next Fundraiser

NonProfit Hub

As fundraising professionals, we’ve all experienced that awkward moment when a VIP donor comes up with the “best fundraising idea ever” and, in reality, it’s much closer to the worst idea. In “15 Really Bad Real Ideas from Real Nonprofits” Jeff Brooks lists a few of these gems: Sell slightly-used airplane toiletry kits on eBay. Host a naked cycling race.

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Who’s leading the army?

Fundraising Coach

Last month, at the Nonprofit Storytelling Conference , I saw Jeff Brooks help nonprofits understand donor communication by sharing a great image. I wrote about it to my Fundraising Kick email subscribers. But I wanted to share it here. Hopefully it’ll help as you write your next fundraising letter or thank you note! SUB: Who’s leading the army?

Values 40
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How to stop over-thinking and start engaging

iMarketSmart

Confucius said, “ Life is really simple, but we insist on making it complicated.” Engagement fundraising is so darn simple too! You don’t need to over-think it. Learn. Just start with a survey and ask your supporters about themselves. Invite them to lean in and tell you about their interests, wants, needs, desires, passions, their life story, how they might want to give, what they might want to fund, who inspired them to give, and so on.

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Mixed Links for Nonprofit Communicators – November 9, 2018

Kivi's Nonprofit Communications Blog

Cosmos. Orange Beach, AL. I am currently in Gulf Shores, AL at a tennis tournament, but I will always bring you the best articles, posts, tips, and more from around the world of marketing and fundraising. I went a little visual this week with tips on Instagram, photography, video ads, and flyer design. It’s time for Mixed Links… Allie Decker at Hubspot has put together The Ultimate Guide to Marketing Campaigns.

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Takeaways From the Year-End Nonprofit Fundraising Survey

NonProfit Hub

Last year over 1,300 organizations responded to the Nonprofit Research Collaborative’s year-end Nonprofit Fundraising Survey (NFS). This annual report collects data on everything from overall sector growth, to fundraising goals, to regional data, to projections for the future. It’s thorough, to say the least. Lucky for you, we went through the 48-page report so you don’t have to (but if looking at graphs is your thing, you can check it out here.).

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Giving Tuesday – Season 2, Episode 9

Fundraising Report Card

Learn how to stand out and be novel on Giving Tuesday in this episode of Metrics That Matter. Click here to listen on YouTube! Topic Timestamps Introduction [00:00] How do you stand out? [02:30] Where do you start? [04:56] Novelty [06:34] Go Offline [07:50] Getting ahead of the rush [13:11] Blue Ocean Strategy [13:20] Timing … Continue reading "Giving Tuesday – Season 2, Episode 9".

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How Your Restaurant Waiter Can Teach You About Fundraising

iMarketSmart

The theory of reciprocity is powerful. And nowhere is it displayed more dramatically than in restaurants every day. Think about it. Your waiter is basically working to inspire you to donate money after your meal to fund their livelihood. If they give you what you want, you’ll give them a tip (a donation), right? And guess what? It’s no accident that waiters bring you fortune cookies, mints, or chocolates when they deliver the check to your table.

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Responsible for Graphic Design, but Have No Real Training? Join us Tomorrow!

Kivi's Nonprofit Communications Blog

If you have been tasked with creating graphics for your organization, but have little to no design training, then our next BRAND NEW webinar is for you! You can create powerful images that successfully engage donors, funders, media, volunteers and other supporters in-house. But you have to embrace the CRAP. Join graphic designer Julia Reich as she shows you how to improve your website, brochures, newsletters, and other marketing and fundraising materials during tomorrow’s brand new webinar

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Show Some Gratitude to Your Donors

Ann Green

Thanksgiving will be here soon and it’s a time of the year in the U.S. when we show gratitude to the special people in our lives. Do you extend this same gratitude to your donors? It often doesn’t seem like it. Nonprofit organizations tend to treat thanking their donors as an afterthought. But you need to spend just as much time thanking your donors as you do on fundraising.

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5 Ways To Optimize Your Donation Pages for End-of-Year Fundraising

EveryAction

Improving your website donation pages is the single best way to raise more money during the year-end giving season. The unfortunate reality is that the average fundraising page completion rate is only 17%, according to the M+R 2017 Benchmarks Study. You’ve already invested so much effort in attracting supporters to your donation page - it’s important to take a few final steps to make sure that they complete the process.

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What Email Spam Rates Mean for Your #GivingTuesday Fundraising Campaign

EveryAction

Email deliverability is an important metric for nonprofit fundraisers and digital staff to track, especially in the time leading up to major digital fundraising days, such as Giving Tuesday. Between 2016 and 2017, spam rates rose for nonprofits across the board, averaging at 24.16% for the year. Here is how spam rates affected nonprofit fundraising last Giving Tuesday, and what you can do to ensure a successful 2018 campaign.