Sat.Jul 04, 2020 - Fri.Jul 10, 2020

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The Science of Nonprofit Video Engagement: How To Use Emotion to Increase Social Sharing

Nonprofit Tech for Good

By Doug Scott , the founder of Tectonic Video , a leading video agency for nonprofits. He and his team work with nonprofits across the U.S. and around the world to create award-winning videos that drive results. Their work has been featured in The New York Times, NPR, CNN and AdWeek and Doug is a guest lecturer at Stanford University on the power of storytelling for nonprofit organizations.

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3 Musts for a Stand-Out Admissions Campaign This Year

Mission Minded

Learn the three points of focus your school's admissions campaign must have to be effective in 2020/21. The post 3 Musts for a Stand-Out Admissions Campaign This Year appeared first on Mission Minded.

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6 Ways to Give Your Brand Personality [podcast]

Pam Moore

SocialZoomFactor ยท Brand Personality 6 Ways to Give Your Brand Personality. Have you ever thought about your brand personality? Does your brand have a personality? Here is the thing… your brand definitely has a personality regardless if you have thought about it or not. It's important you understand and develop your brand personality so you can best present yourself to the world as well as achieve your business and marketing goals.

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Try the โ€œ100 Daysโ€ Theme for Your Next Video or Email

Kivi's Nonprofit Communications Blog

Election years and the inaugurations that follow always include lots of talk about the “First 100 Days.” It’s a great theme that we use in one of our most popular downloads, The First 100 Days of Your New Nonprofit Marketing Job. But we also have another “100 days” that is very timely right now. the 100 days that we’ve been living with the pandemic in U.S., and what your nonprofit has been doing during that time.

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How to Become an Expert in Social Media Branding

NonProfit Hub

In todayโ€™s modernized world, social media branding has become a no-brainer. With millions surfing the web at any given moment, social channels have proven to be super valuable as a way to keep in touch with friends and family ? and the world. As of January 2020 , there are 3.8 billion social media users worldwide. The average individual spends around 2 hours and 24 minutes each day on social media.

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Telling Your Stories in the Current Climate

Ann Green

Weโ€™re halfway through 2020 and it looks like this will be a year that will stand out in history. Weโ€™re having a global pandemic, along with a severe economic downturn. The horrific killing of George Floyd by a police officer spawned protests against racism and police brutality. Systemic racism is something thatโ€™s been part of the United States (and other countries) for centuries.

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Virtual Fundraising Events: Right for Your Nonprofit?

TakeTwo Services

The world moves so quickly these days. Itโ€™s a problem. Things go from โ€œhotโ€ to โ€œnotโ€ in a matter of days. Iโ€™m getting the vibe that virtual events might be headed in the same direction. But, for the time being, itโ€™s not a good idea to give up on the virtual event. With social distancing recommendations and rules going nowhere anytime soon, we have to engage with our community of supporters.

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Cost Per Dollar Raised, What It Means, and How to Stay on Top of It

Fundraising Report Card

Cost per dollar raised, or CPDR, is not discussed as often as donor acquisition cost or donor retention. Rather, this somewhat underrated metric is tied carefully to both. Staying on top of CPDR is critical to understanding the donations made to your organization and what they mean. CPDR is a fairly straightforward term โ€“ it … Continue reading "Cost Per Dollar Raised, What It Means, and How to Stay on Top of It".

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Digital Asset Management (DAM) Software for Nonprofits

Nonprofit Marketing Insights by GlobalOwls

Digital Asset Management (DAM) Software for Nonprofits. Why Branding and Content matters and how Digital Asset Management (DAM) Software can help Nonprofits to win the hearts of Donors and Volunteers. Branding is key to nonprofits, content helps to build a brand and a Digital Asset Management system helps to scale content while always staying on brand.

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Newsletter: How to Build Partnerships in a Recession ; Itโ€™s True! Virtual Events Can be More Valuable ; Are Value, Quality, Reliability More Important to Consumers Than Purpose?

Selfish Giving

Brittany Hill and the team at Accelerist did a little research and found that despite a devastating recession two-thirds of nonprofits plan to continue pursuing corporate partnership opportunities. Does that include you? If so, you'll want to join me, Brittany and Brian Lim , Director, Corporate Engagement, at MS Society of Canada at 3pm EDT on Wednesday, July 15th for How to Build Partnerships in a Recession. ??

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Share a Story for My Next Book?

Kivi's Nonprofit Communications Blog

I’m so excited that Wiley & Sons has finally agreed to do a revised edition of my first book, The Nonprofit Marketing Guide! It’s 11 years old and definitely ready for a refresh! I would love to include as many of our nonprofit friends as possible in the new book. This is the one that’s used at many colleges and universities, so here’s your chance to help influence a new generation of nonprofit communications pros!

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What Is Content Repurposing? A Strategy That Can Help You Work Less AND Get Better Results [$20 Webinar Tomorrow]

Kivi's Nonprofit Communications Blog

As a two-person company who puts out a lot of content, we really believe in repurposing. We rarely produce or publish a resource unless we know we can use it in a few different ways. Not only does repurposing save you time, it just makes good marketing sense. Most people are not going to react the first time they see something. BUT if they see it in an email, on your blog, and then on Facebook, they will pay attention.

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Mixed Links for Nonprofit Communicators โ€“ July 10, 2020

Kivi's Nonprofit Communications Blog

Happy Friday, Friends! It was a very hot week where I live so let’s cool down with a refreshing beverage and the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week I have SEO and branding tips, dealing with negative comments on social media, and easy advocacy opportunities. It’s time for Mixed Links… Is it for a Style Guide?