Selfish Giving

JANUARY 14, 2018

“People influence people. Nothing influences people more than a recommendation from a trusted friend.” - Mark Zuckerberg Influencer marketing is a billion-dollar industry on Instagram alone with spending set to double by 2019. Following the wisdom of Mark Zuckerberg , brands and agencies continue to create and execute social media campaigns that unlock the influencing potential of a trusted friend.

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Children Universities Marketing Marketing 178

Pam Moore

JANUARY 17, 2018

Do not get freaked out over the fear mongering “Facebook for business is doomed” posts! Yes, Facebook is making more changes to the Facebook newsfeed algorithm. This will impact how content is prioritized in your news feed. I am hosting a free Facebook in 2018 Webinar training that will provide you in simple english what you need to know about marketing your business on Facebook in 2018 plus the details of the latest announcement from Facebook.

Public and Social Policy 164

Public and Social Policy Advertising Marketing Marketing 164

Kivi's Nonprofit Communications Blog

JANUARY 16, 2018

Another week, another change to Facebook. ( See Mark Zuckerberg’s post from January 11, 2018.). This one actually may make a big difference in how nonprofits use the networking site though. In case you haven’t heard, Facebook is changing what you see on your news feed. You’ll now see more from your friends than from Facebook Pages.

Public and Nonprofit Management 80

Public and Nonprofit Management Advertising Nonprofits Management 80

EveryAction

JANUARY 18, 2018

Millennials have surpassed Baby Boomers as the nation's largest living generation. They’re also getting more politically active, so it’s a smart move for organizations to engage with them, and if you haven’t been already, it’s not too late! We’ve rounded up six ways to reach out to millennial donors to help boost your fundraising efforts. 1. Rethink mail asks.

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Production Activism Fundraising Fundraising 73

Selfish Giving

JANUARY 16, 2018

Today on CauseTalk Radio , Megan and I talk to Kathleen Janus , social entrepreneur, author and lecturer at Stanford University , about a great, new book: Social Startup Success: How the Best Nonprofits Launch, Scale Up, and Make a Difference. On the show, Megan, Kathleen and I discuss: Kathleen Janus, Author. You’ve written a book called Social Startup Success - can you tell us what the book’s about and what compelled you to write it?

Universities 100

Universities Nonprofits 100

Fundraising Report Card

JANUARY 16, 2018

The quest to become a data-driven nonprofit is not simple or easy. Use these three steps as guidelines. If you had a checklist for “becoming a data-driven organization,” these three steps would be on it. The post How to Become a Data-driven Nonprofit (in 3 Simple Steps) appeared first on Fundraising Report Card.

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Nonprofits Fundraising Fundraising 67

The Agitator

JANUARY 17, 2018

“What gets measured gets managed” – ( attributed to Peter Drucker, among others.). If vanity metrics were merely useless, we might abide them as just one of many wastes of time. But they are actively counterproductive, crowding out the useful and camouflaging the useless. Vanity metrics may make you feel good. They may be easy to measure. And some of them may feel like a victory.

Advertising 63

Advertising Values Recruitment Activism 63

Ann Green

JANUARY 18, 2018

I didn’t feel a lot of donor love after I made my year-end gifts at the end of November. I thought maybe it’s coming later. Okay, now it’s later – the middle of January. Let’s see how things are going. How long do I have to wait for a thank you letter? The Whiny Donor (@thewhinydonor) always shares spot on fundraising tweets, and one of her best is “ Seriously.

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Fundraising Fundraising Communication Nonprofits 51

EveryAction

JANUARY 16, 2018

A new year means new resolutions, and for nonprofits that often falls into the category of better fundraising practices. Enter our new series, “New Year, New Heights.” For the next few months, we’re taking an in-depth look at key features and tools that make for a successful development program. Follow along, email us your questions , and let us know what you’d like to hear about!

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Management Nonprofits Activism Fundraising 48

The Agitator

JANUARY 18, 2018

You’ve heard us talk about applying behavioral science to help nudge donors in the right direction with topics like: Symmetrically structuring your symbolic gifts. The desire to complete sets and goals. What happens in your brain as you donate. Using the fresh start effect. Creating exceptions to mental accounting. How to frame your matching gift. But, did you know that the same behavioral science techniques work as a way of framing your metrics to your best advantage?

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Retention Fundraising Fundraising Food 58

Kivi's Nonprofit Communications Blog

JANUARY 17, 2018

Gary Wohlfeill. You should use every event and campaign as a learning experience. Today’s post gives you some ideas what to do after it’s all over. ~Kristina. Guest Post by Gary Wohlfeill. Your event or campaign is officially over and it was incredible. You hit your donation goals, spread awareness about your mission, recruited new fundraisers, and so much more.

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Fundraising Fundraising Recruitment Education 54

iMarketSmart

JANUARY 19, 2018

I’ll bet you make lots of calls. You set appointments, uncover needs, make presentations, write proposals and close gifts too, right? I did it too. Back in 1996, I was a young, energetic salesman working to help grow a small marketing agency in Silver Spring, Maryland. I made tons of cold calls and set plenty of appointments. Then I uncovered needs and, later, made presentations or wrote proposals.

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Fundraising Fundraising Marketing Marketing 45

NonProfit Hub

JANUARY 16, 2018

Congratulations on your successful end-of-year fundraising campaign! After all the hard work put into the final fundraising push of the year, you definitely deserved that extra plate at Christmas dinner and the extra drink (or drinks ) on New Year’s Eve – cheers. But now it’s 2018 and the ball has dropped. It’s time to make sure you’re not dropping the ball.

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Fundraising Fundraising Nonprofits 36

The Agitator

JANUARY 16, 2018

Yesterday we identified those metrics you should eliminate with extreme prejudice. So it’s only fitting that we should talk about those metrics you’ll want to embrace and socialize in your organization – Key Performance Indicators (KPIs). First, I should mention that DonorTrends is offering Agitator readers a free test drive of their excellent Donor Dashboard here.

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Retention Fundraising Fundraising Values 55

Kivi's Nonprofit Communications Blog

JANUARY 15, 2018

Cortney Nichols. Welcome to our first installment for 2018 in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. We’d love to feature YOU in this series! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. Cortney Nichols is the creator of Marketing for Social Profits.

Communication 52

Communication Nonprofits Marketing Marketing 52

iMarketSmart

JANUARY 18, 2018

Season 2 of the podcast kicks off with a special episode featuring Jeff Giannotto and Lizzie Weiland. This season is all about engagement fundraising in action. Learn about the power of surveys and hear some success stories about organizations that have implemented engagement fundraising. The post Engagement Fundraising in Action with Jeff Giannotto and Lizzie Weiland (Season 2, Episode 1) appeared first on MarketSmart, LLC |.

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Fundraising Fundraising 45

Nonprofit Tech for Good

JANUARY 15, 2018

Thus far, nonprofits have struggled to create mobile apps that their donors and supporters want to use. They don’t have the financial resources or staff expertise necessary and as a result, app stores are lacking in apps that inspire people to do good. Now 11 years after the launch of the first iPhone, social enterprises and socially-responsible businesses are finding creative ways to contribute to the mobile app economy with apps that combine lifestyle with social good.

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Social Enterprise Social Enterprise Technology Management 103

The Agitator

JANUARY 15, 2018

One of my favorite country music singer/songwriters is Brandy Clark. As we kick off this Agitator series on Fundraising Metrics I’m going to invoke Brandy because her song Pray to Jesus reflects the approach to decision making by all too many fundraisers unfamiliar with simple metrics, simple calculations. Brandy writes: “Cause there ain’t but two ways.

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Fundraising Fundraising Retention Health 53

Kivi's Nonprofit Communications Blog

JANUARY 19, 2018

Good day, awesome people! Join me for the best articles, posts, tips, and more from around the world of marketing and fundraising. It’s time for Mixed Links… First off, we just released our 2018 Nonprofit Communications Trends Report. You can download it for free here. Do you know The 1 Word That Shouldn’t Appear In Your Nonprofit’s Email Newsletter Subject Line ?

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Communication Energy Nonprofits Marketing 41

iMarketSmart

JANUARY 17, 2018

My friend, Dr. Russell James has just finished the newest edition to his groundbreaking textbook, Visual Planned Giving. This includes an in-depth analysis of the 2018 tax bill, and how he expects it to impact planned giving. Specifically designed for fundraisers seeking to expand their knowledge about charitable gift planning, here’s a quick snapshot of the great information included: An easy-to-understand introductory book that addresses all of the major topics in planned giving law and taxati

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Law Taxation Fundraising Fundraising 40

Getting Attention

JANUARY 17, 2018

When you gather compelling stories—about beneficiaries, donors, or volunteers, or other players—to share in campaigns, thanks, and other communications, you gain a powerful complement to your data and anecdotal understanding of the people you want to engage. Together, these insights forge a shortcut to engaging hearts, minds, and wallets. But it can be tough to source the right stories.

Universities 60

Universities Communication Foundations Marketing 60

The Agitator

JANUARY 14, 2018

“He who passively accepts evil is as much involved in it as he who helps to perpetrate it. He who accepts evil without protesting against it is really cooperating with it.” -Martin Luther King, Jr. We know who Dr. King was. We know who Donald Trump Is.

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NonProfit Hub

JANUARY 18, 2018

For years, consumers have been buying products online through the experience provided to them by big brands. This includes things like quick ordering, payment and delivery options. In economic theory, this is called a frictionless market , or a marketplace that doesn’t have transaction costs. Basically, it’s just a fancy way to say nonhuman online interactions.

Production 51

Production Technology Activism Marketing 51

Getting Attention

JANUARY 17, 2018

When you gather compelling stories—about beneficiaries, donors, or volunteers, or other players—to share in campaigns, thanks, and other communications, you gain a powerful complement to your data and anecdotal understanding of the people you want to engage. Together, these insights forge a shortcut to engaging hearts, minds, and wallets. But it can be tough to source the right stories.

Universities 40

Universities Communication Foundations Marketing 40