Selfish Giving

SEPTEMBER 4, 2018

Photo via Niyam Bhushan on Flickr. I often talk about content marketing, but at the heart of the strategy is great storytelling. The fact is that nonprofits should be great storytellers, but they’re not. They struggle with it - despite its obvious importance to their success with donors, supporters and corporate partners. As the Content Marketing Institute’s Robert Rose has said , “It's weirdly ironic to me that nonprofits have a struggle making a business case for content [storytelling].

Non-Profits 113

Non-Profits Governance Foundations Marketing 113

Nonprofit Tech for Good

SEPTEMBER 1, 2018

Currently in beta, YouTube has released a new suite of giving tools for a small number of nonprofits in the U.S., however, in the coming coming weeks the company will roll out the tools to all 501(c)(3) nonprofit organizations. If your organization would like to get access to the tools as they roll out, make sure you have signed up for the Google for Nonprofits Program.

Technology 88

Technology Nonprofits Fundraising Fundraising 88

Fundraising Coach

SEPTEMBER 6, 2018

Monthly giving is important for nonprofits. But are we doing it well? To test, Brady Josephson ran an experiment involving giving to 115 nonprofits. And I'm honored that he agreed to write about his findings. Brady is the Vice President of Innovation and Optimization at NextAfter - a fundraising research lab. No stranger to nonprofits and technology, he's widely cited in multiple media outlets.

Nonprofits 87

Nonprofits Values Retention Communication 87

Kivi's Nonprofit Communications Blog

SEPTEMBER 6, 2018

It’s no fun when someone unsubscribes from your email list. But let’s face it. it’s actually much better for your sender reputation to have them unsubscribe than it is for them to never open another email or even worse, to hit the spam button. That’s why you should make unsubscribing from your email list easy. Don’t try to hide the unsubscribe link.

Management 73

Management Communication Nonprofits 73

Bloomerang

SEPTEMBER 4, 2018

Everyone wants new donors, right? So how do you get them? Bottom line: gifts are the result of effective engagement. The fantasy of finding rich strangers we can lure into giving generously to our cause is seductive and tempting. In reality, paying to interrupt complete strangers with an uninvited ask and thinking they’ll go from stranger to a donor can amount to magical thinking.

Retention 52

Retention Values Education Education 52

Nonprofit Tech for Good

SEPTEMBER 6, 2018

By Richard Chiriboga , a web project manager and front-end developer and founder of CorrienteLatina.com. To first understand how GitHub for Good works, let’s take a step back and understand what GitHub actually is. At its simplest form, Github is a place that houses code into groups called repositories and allows one or more people to update and keep version controlled copies of their files.

Nonprofit Accountability 83

Nonprofit Accountability Technology Nonprofits Management 83

NonProfit Hub

SEPTEMBER 7, 2018

In this episode, Randy and Ben Bisbee focus on volunteerism —what it means in today’s world, and what it will mean in years to come. They talk about the changing context behind managing volunteers, what it means to surround yourself with good people and so much more. Check it out and let us know your thoughts on the future of volunteerism in the comments!

Volunteerism 52

Volunteerism Volunteerism Education Education 52

Fundraising Report Card

SEPTEMBER 4, 2018

As a development professional, it’s safe to say you have a lot on your plate. Coordinating appeals, engaging constituents, helping with programs; the list of responsibilities you oversee is undoubtedly long. The post How Your Nonprofit Can Find the Time to Be More Data-Driven appeared first on Fundraising Report Card.

Nonprofits 45

Nonprofits Fundraising Fundraising Culture 45

EveryAction

SEPTEMBER 7, 2018

When you're building a movement, video is an indispensable storytelling tool. By appealing to a wide range of our senses, videos capture our attention and activate our emotions, unlike any other medium. With more Americans getting their news through social media, video content provides an opportunity to grow your audience and make your story heard. Two-thirds of Americans get at least some of their news on social media and those platforms prioritize video content because it commands attention.

Nonprofits 40

Nonprofits Production Technology Activism 40

iMarketSmart

SEPTEMBER 7, 2018

I always find it stupefying when a major gifts team tells me they need to get permission from the direct marketing team or higher up to be able to approach a donor to build a relationship. The reason permission is necessary, they explain, is because the direct marketing team doesn’t want to lose the revenue against their goal. Of course, they know that a potential major donor will likely contribute more to help them reach their direct marketing revenue goal.

Leadership 40

Leadership Marketing Marketing Fundraising 40

Kivi's Nonprofit Communications Blog

SEPTEMBER 5, 2018

Why do organizations in the UK, Canada, and Australia raise more money with bequests than we do in the US? Fundraising expert Tom Ahern believes that the answer may be as simple as not having a marketing plan to ask for those bequests. A simple plan might include: Writing a vision statement that lets donors know how their bequest will help the organization for future generations.

Communication 47

Communication Marketing Marketing Fundraising 47

Fundraising Coach

SEPTEMBER 6, 2018

Monthly giving is important for nonprofits. But are we doing it well? To test, Brady Josephson ran an experiment involving giving to 115 nonprofits. And I’m honored that he agreed to write about his findings. Brady is the Vice President of Innovation and Optimization at NextAfter – a fundraising research lab. No stranger to nonprofits and technology, he’s widely cited in multiple media outlets.

Nonprofits 40

Nonprofits Retention Values Communication 40

Lets Talk Nonprofit

SEPTEMBER 5, 2018

There's a saying in fundraising. You'll raise more money when. the right person asks the right prospect for the right amount at the right time. While that's true for major donors and capital campaigns, it's also true for your general donors and your annual fund as well. Let me explain what I mean. WHO'S THE RIGHT PERSON? Chances are, your Executive Director or Board Chair (or maybe both) signed your last appeal letter.

Psychology 40

Psychology Food Leadership Activism 40

iMarketSmart

SEPTEMBER 6, 2018

Learn who Greg Warner is and why you should listen to him in this retrospective episode of Engagement Fundraising. Click here to listen on YouTube! Topic Timestamps. Introduction [00:00]. Time Travel! [02:07]. Art and Design [04:24]. Copy mixed with art [06:02]. Creating ads back then [07:59]. College [12:39]. Ad Sales [17:29]. Byron [19:08]. EngagementFundraisingBook.com [21:12].

Culture 40

Culture Fundraising Fundraising Marketing 40

Kivi's Nonprofit Communications Blog

SEPTEMBER 4, 2018

Here’s what’s happening at Nonprofit Marketing Guide this month: Online Training: September 5*: Yes! You Can Become a Media Darling. Learn how to get the media attention you deserve for your work. Registration is $20 or Free with an All-Access Pass. *This webinar was rescheduled from August 30th. Learn More and Register. September 6: Marketing Bequests: Asking for That Final Gift.

Marketing 44

Marketing Marketing Communication Nonprofits 44

Fundraising Report Card

SEPTEMBER 5, 2018

Zach and Tim discuss some of their favorite apps, services, and tools. Have your question answered on the podcast by calling in to (575) 815-4573. Click here to listen on YouTube! Topic Timestamps Introduction [00:00] Tools! [01:16] 2017 Blog Post [01:35] 2018 Blog Post [01:43] Evernote [02:17] Blog Post (Evernote Tagging) [03:38] Slack [06:08] Workflow’s … Continue reading "Apps, Services, and Tools For Nonprofits (Season 2, Episode 6)".

Nonprofits 40

Nonprofits Fundraising Fundraising 40

NonProfit Hub

SEPTEMBER 7, 2018

In this episode, Randy and Ben Bisbee focus on volunteerism —what it means in today’s world, and what it will mean in years to come. They talk about the changing context behind managing volunteers, what it means to surround yourself with good people and so much more. Check it out and let us know your thoughts on the future of volunteerism in the comments!

Volunteerism 35

Volunteerism Volunteerism Education Education 35

Ann Green

SEPTEMBER 6, 2018

Labor Day has come and gone. It may still feel like summer, but fall is coming up quickly. Fall is a busy time of the year, especially for nonprofits who do a year-end appeal. Hopefully, you’ve started planning your appeal. Now you need to think about writing it. Your donors will receive a multitude of appeal letters this fall and many of them will be the same old generic, boring appeal.

Retention 54

Retention Fundraising Fundraising Communication 54

Selfish Giving

SEPTEMBER 5, 2018

I often talk about content marketing, but at the heart of the strategy is great storytelling. The fact is that nonprofits should be great storytellers, but they’re not. They struggle with it - despite its obvious importance to their success with donors, supporters and corporate partners. As the Content Marketing Institute’s Robert Rose has said, “It's weirdly ironic to me that nonprofits have a struggle making a business case for content [storytelling].

Retail 100

Retail Recruitment Children Food 100

iMarketSmart

SEPTEMBER 5, 2018

Let’s jump right in… The single most important fundraising tactic on earth is appointment setting. There! I said it! Don’t believe me? The late Jerold Panas agrees with me. In is top-selling book Mega Gifts , he pointed out, “It is a plain fact of fundraising that it’s often far more difficult to get an appointment than the gift.

Fundraising 45

Fundraising Fundraising Retail Education 45

NonProfit Hub

SEPTEMBER 4, 2018

At Nonprofit Hub, we use Google for everything—and I mean everything. From our calendars, to our email accounts, to important documents and spreadsheets, Google is our best friend. And why wouldn’t it be? Google gives you virtually unlimited storage, easy sharing and compatibility with tons of apps and websites all for FREE. While lots of other great sharing platforms exist, we like Google because pretty much anything you’d ever need to do on a computer falls under its big, convenient umbrella.

Collaborations 46

Collaborations Management Nonprofits 46