Selfish Giving

NOVEMBER 15, 2016

Never Miss a Show - Sign Up for Email Updates. Today on CauseTalk Radio , Megan and I talk to David Wolfe , Co-Founder and CEO of Leesa Sleep , a certified B-Corp that donates one mattress to a shelter for every ten it sells. To date, they've donated 9,000 mattresses and are proudly pioneering a way for people to give back while they sleep! On the show, Megan, David and I discuss: David Wolfe, Leesa Sleep.

Homelessness 263

Homelessness 263

Pam Moore

NOVEMBER 23, 2016

Facebook Live video streaming enables brands and businesses of all sizes to tap into the power of video marketing and social media. It enables even the smallest of businesses to increase brand awareness, build community, nurture relationships. Smart and savvy marketers know they can even use Facebook Live to conduct customer research as well as increase leads and sales!

Advertising 167

Advertising Technology Foundations Marketing 167

Nonprofit Tech for Good

NOVEMBER 22, 2016

The following is an excerpt from October-December 2016 Edition of AsianNGO Magazine. Facebook launched in 2004, YouTube in 2005, and Twitter in 2006. For over a decade nonprofits, charities, and NGOs worldwide have been embracing social media with the hope of raising funds and creating social change. The rapid rise of social media and its proliferation to every corner of the globe will be one of the most defining characteristics of the 21 st Century.

Technology 111

Technology Advertising Nonprofits Activism 111

Fundraising Coach

NOVEMBER 28, 2016

I've been hearing a well-meaning but fundraising killing myth while talking to many groups and training many boards over the last few months. It boils down to: "We need to do more education. If people really knew what we did, they would give money and our funding crisis would be over." Or more generally: "If they knew about us, they'd give. One gentleman took along time to explain each step of the education process.

Education 107

Education Education Fundraising Fundraising 107

The Agitator

OCTOBER 6, 2016

There’s no question that if organizations are to thrive in a future marked by fast-moving change a substantial transformation in mindset, methods and metrics is essential. Over and over The Agitator has attempted to deal with why these changes are essential. A sampling our thoughts on Mindset here. Methods here and here. And Metrics here , here and here.

Fundraising 106

Fundraising Fundraising Nonprofit Management Management 106

Ann Green

SEPTEMBER 19, 2016

By Eric Griego. Almost everyone has a mobile phone these days and that includes your donors. Imagine they’ll see your next fundraising email appeal on their phone and decide to donate right then. Will they be able to do that without getting so frustrated that they’ll want to smash their phones to pieces? Before we get knee-deep into year-end fundraising season,take some time to get up to speed with mobile fundraising.

Disaster Relief 103

Disaster Relief Fundraising Fundraising Technology 103

Kivi's Nonprofit Communications Blog

NOVEMBER 21, 2016

Sara Maldonado. Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. We want more stories! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. . Sara Maldonado specializes in digital communications and client relations.

Communication 98

Communication Public and Nonprofit Management Finance Nonprofits 98

Mission Minded

OCTOBER 5, 2016

Recently one of our clients, the executive director of a large membership organization, asked an important question: How do I conduct video conference calls from my home-office in a way that will reflect the brand of our organization and the authority of my position? This is a question most of us will face at one […]. The post How to Maintain Your Brand in a Video Conference Call appeared first on Mission Minded.

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iMarketSmart

DECEMBER 19, 2016

I’ll cut to the chase. People want to take advantage of opportunities more than they want to solve problems. Here’s how it works in fundraising. “Problem” messages: We need help. The water is dirty and undrinkable. Over 25,000 children are hungry. Too many homeless people are freezing. We are running dangerously low on blood. “Opportunity” messages: You can make a huge difference for Sarah.

Homelessness 74

Homelessness Children Fundraising Fundraising 74

NonProfit Hub

SEPTEMBER 15, 2016

The clock is consistently and constantly ticking – 86,400 times a day, to be exact. Despite the seemingly monumental amount of seconds, there never seems to be enough time in a day. Time is a precious resource for fundraisers. So when it comes to divvying up your time among donors, it’s crucial to maximize every second and every minute. There’s nothing worse than wasting precious time on a prospect that will never be fruitful.

Philanthropy 70

Philanthropy Education Education Fundraising 70

Selfish Giving

SEPTEMBER 13, 2016

Today on CauseTalk Radio , Megan and I talk to Peter Strebel , Chief Marketing Officer at Omni Hotels & Resorts , about Say Goodnight to Hunger (#SayGoodnightToHunger). This action-triggered donation program feeds a family of four dinner for an entire week whenever guests book a stay directly at OmniHotels.com. Since the programs launched in June, Omni Hotels has donated 3 million meals.

Food 228

Food Communication Marketing Marketing 228

Pam Moore

NOVEMBER 29, 2016

Would you like to have customers come to you organically because they know for a fact you can help them achieve their business and/or life goals? It’s a wonderful thing when you don’t have to sell to your customers, instead they contact you and are excited to business with you! They aren’t thinking “should I do business with this person or brand.” Instead they are thinking “HOW can I do business with this person?

Foundations 167

Foundations Marketing Marketing Management 167

Nonprofit Tech for Good

OCTOBER 18, 2016

Written by Heather Mansfield who works as an Ambassador for the Public Interest Registry – the nonprofit operator of the.ORG,NGO and.ONG domains. Unlike the.ORG domain which can be bought and used by any brand or individual, the new.NGO domain is only available for purchase by nonprofits, charities, and NGOs. Once bought, the nonprofit, charity, or NGO must then complete a verification process at OnGood.ngo to begin using the domain.

Technology 111

Technology Foundations Communication Nonprofits 111

Fundraising Coach

DECEMBER 8, 2016

I've been glad to hear of my clients' #GivingTuesday success. Matching gifts and leveraging peer-to-peer approaches seem to be the most effective reasons for their success. But #GivingTuesday is over, now what? 3 Post #GivingTuesday Suggestions Start planning 2017's #GivingTuesday If you've determined #GivingTuesday should be part of your fundraising calendar, start planning 2017.

Fundraising 105

Fundraising Fundraising Nonprofits 105

The Agitator

OCTOBER 11, 2016

“If there ever there were a medium where nonprofits consistently get it wrong, it’s telemarketing.” That’s the way I began the post Ring! Ring! Telemarketing Mysteries and Case Studies two years ago. Two years later both Tom and I revisited the subject of telemarketing in Telefundraising Reveals the Pulse and Hanging Up on Your Donors. Both pieces outlined why telemarketing is so important.

Fundraising 104

Fundraising Fundraising Nonprofits Nonprofit Management 104

Ann Green

SEPTEMBER 27, 2016

Year-end fundraising season is underway and many of you may be working on your appeal letters. But have you given any thought to how you’ll thank your donors? If you’re thinking that’s something you can worry about after your appeal letters go out, you’re making a huge mistake. Thanking donors often takes a back seat in fundraising campaigns, but it’s a crucial component that you need to start planning now.

Non-Profits 90

Non-Profits Retention Food Recruitment 90

Kivi's Nonprofit Communications Blog

SEPTEMBER 21, 2016

We’ve all read those mission statements or fundraising appeals that seem to have smart ideas, but when you take a closer look you realize they just have a lot of words. Shorter is nearly always better. Replace these wordy phrases with their concise alternatives. a majority of = most. a sufficient amount of = enough. according to our data = we find. after the conclusion of = after. along the lines of = like. are in receipt of = have. ascertain the location of = find. at such time as = when.

Fundraising 96

Fundraising Fundraising 96

Getting Attention

OCTOBER 26, 2016

We’re in count down to year-end fundraising season, with its relentless pressure and never-ending to-dos. Are you banging your head against the wall yet? Joking aside, it may seem like your team’s hard work and limited resources won’t be enough. Yet you know how much you could bring in, if only…. Good news! There is a way to move past this seemingly insurmountable barrier—Launch a team of messengers to be your nonprofit’s ambassadors for year end (and beyond).

Fundraising 76

Fundraising Fundraising Public and Nonprofit Management Production 76

Mission Minded

APRIL 6, 2016

In my last post, I relayed the importance of injecting emotion into your next capital campaign. Emotion, after all, is a key element in our equation for a great case for support. Rationale + Urgency + Emotion = Great Case Once you’ve written a great case statement, your next job is to make sure it […].

Communication 73

Communication Nonprofits 73

iMarketSmart

NOVEMBER 11, 2016

I don’t have any data on this whatsoever but something tells me that a good number of fundraisers might lean left when it comes to politics. But what about your donors? Do they lean left or right? Do you know? Could you be alienating them by assuming that their politics align with yours? Here are 3 things you might want to consider as you engage with your supporters (according to Arthur C.

Fundraising 73

Fundraising Fundraising Governance Marketing 73

NonProfit Hub

MARCH 22, 2016

Marc Pitman is a guest contributor for Nonprofit Hub. helps leaders, especially in nonprofits, lead their teams with more effectiveness and less stress. The author of “ Ask Without Fear! ®,” he is the founder of The Concord Leadership Group and FundraisingCoach.com. He’s also the executive director of TheNonprofitAcademy.com and an Advisory Panel member of Rogare , a prestigious international fundraising think tank. _.

Medical 69

Medical Nonprofits Associations Leadership 69

Selfish Giving

SEPTEMBER 20, 2016

Today on CauseTalk Radio , Megan and I talk to Russell Sparkman , CEO of FusionSpark Media , about Upstanders , a new purpose-driven web series from Starbucks. The goal of the initiative is to tell real stories of humanity as a reminder that ordinary citizens can create extraordinary impact by refusing to be bystanders Russ is the perfect person to speak to on this content initiative!

Marketing 226

Marketing Marketing Fundraising Fundraising 226

Pam Moore

OCTOBER 11, 2016

Are you speaking to your audience in a way that they understand? When you tweet do people listen? Do they take action? Do your tweets help you increase brand equity, generate leads and sales? Are your tweets helping you grow community and nurture relationships? Are your tweets helping you increase the ROI of all of your content marketing, digital and brand marketing?

Leadership 167

Leadership Marketing Marketing Foundations 167

Nonprofit Tech for Good

SEPTEMBER 18, 2016

For more than a decade the blogosphere has touted the power and promise of social media (this blog included) , but there is also a downside to using social media for your nonprofit. Granted, the positives do outweigh the negatives, but it is important to step back occasionally and take a critical look at how social media is impacting nonprofit technology at your organization as well as your digital staff.

Advertising 111

Advertising Nonprofits Participation and motivation Management 111

Fundraising Coach

SEPTEMBER 16, 2016

A coaching client just told me a powerful story of following up. For about six months, he was following up with three supporters. Each had made small donations in the past, less then $1,000 each. After about five months of following up, one donor said he'd make a gift "this quarter." The by "this quarter" he meant by the end of June. Well June came and went.

Nonprofits 102

Nonprofits Fundraising Fundraising 102

The Agitator

OCTOBER 17, 2016

For much of the year, fundraisers can at least pretend to ourselves that our cause or charity is the the only game in town (of course our donors know better). We can delude ourselves into thinking … This email, this letter, this video, this Facebook post, this text message will be the highlight of my donor’s day … Nothing else is going on … It will be the only such message they’ll receive on the day … They can’t miss it … It will really stand out &

Fundraising 98

Fundraising Fundraising Communication Marketing 98

Ann Green

NOVEMBER 2, 2016

By now you’ve heard about #GIvingTuesday.This year it’s on November 29 and it’s billed as a global day to give back. Some people think it’s a great way to raise more revenue and find new donors. Others find it a complete waste of time. Personally, I like the idea of a giving day and make most of my year-end donations on #GivingTuesday. On the other hand, it feels more like Asking Tuesday with a relentless stream of email messages and social media posts begging you to donate now.

Fundraising 81

Fundraising Fundraising 81

Kivi's Nonprofit Communications Blog

NOVEMBER 15, 2016

Could your annual report fit right in with this scene? It’s time to update your approach. If you’ve heard me on an annual reports webinar any time in the last decade, you’ve heard me say some version of this: It’s OK to go short and stop publishing the donor list. Seriously. Now that I am actively advocating for very short annual reports , I’m hearing that the donor list is the last hurdle that is stopping otherwise rational communications and fundraising profession

Communication 96

Communication Activism Fundraising Fundraising 96

Getting Attention

SEPTEMBER 29, 2016

Guest blogger Heather Yandow brings more than a decade of experience as an outreach coordinator, coalition leader, project manager, and fundraiser to Third Space Studio’s clients. The latest Individual Donor Benchmark Report is now available with groundbreaking findings to support small nonprofits with their fundraising efforts. The survey compiles annual fundraising data from organizations with budgets under $2 million to highlight trends nonprofits can use to spark their own success.

Retention 75

Retention Recruitment Activism Fundraising 75

Care2

OCTOBER 25, 2016

Facebook just launched a way for your nonprofit to raise money directly on the social network platform: Facebook Fundraising. This launch raises so many questions: will this work for year-end fundraising? Will this work at all? What are the benefits to using Facebook Fundraising? What are the downfalls? How do you know if this is right for your organization at all?

Fundraising 68

Fundraising Fundraising Nonprofits 68

iMarketSmart

JULY 29, 2016

My pal Dr. Russell James is at it again. This time, he researched what fundraiser job titles inspire more engagement, connectivity, and giving. According to James, “This study tests the impact of various fundraiser job titles on others’ willingness to contact the fundraiser to engage in giving-related discussions.” What did he find? Well, although it’s safe to say that many of us love our job titles, Dr.

Fundraising 73

Fundraising Fundraising Healthcare Education 73

NonProfit Hub

SEPTEMBER 21, 2016

The best nonprofits are adaptable. Being able to roll with the punches and problem-solve on the fly takes organizations from short-term to the long-haul. At the core of all that change, though, an organization needs something to keep it grounded: a solid culture. You can learn all you want about your competition, supporters and so on—but what happens if you don’t know who you are as an organization?

Culture 69

Culture Leadership Foundations Nonprofits 69

Selfish Giving

DECEMBER 6, 2016

Today on CauseTalk Radio , Megan and I talk to Abby Lunardini , Vice President of Brand Marketing and Communications at Virgin America , about #TinyDogsTinyFares. With every booking at VirginAmerica.com on Cyber Monday, the airline donated ten dollars to its animal shelter partners: The San Francisco Animal Care and Control, The American Society for the Prevention of Cruelty to Animals and Animal Haven.

Communication 217

Communication Marketing Marketing Nonprofits 217

Pam Moore

SEPTEMBER 23, 2016

Have you ever thought about the quality of the human connections you make via social media? It’s easy to get lost in the numbers, or to get over focused on followers, likes, shares, views, listens and the list goes on. It’s easy to get lost in a sea of avatars and data insights. As marketing leaders we must remind ourselves that behind every click, share, like, view, listen and subscribe is a person, a human being.

Marketing 167

Marketing Marketing Leadership Foundations 167

Nonprofit Tech for Good

APRIL 30, 2016

If you are a nonprofit professional feeling restless or unsatisfied at your current job, 2016 is shaping up to be a good year to make a change. According to the 2016 Nonprofit Employment Practices Report , 57% of nonprofits plan on creating new positions in 2016. The greatest growth is expected in the area of fundraising (44%). Skills in marketing and communications are also in high demand (37%).

Philanthropy 111

Philanthropy Nonprofits Communication Fundraising 111

Fundraising Coach

OCTOBER 27, 2016

To successfully retain donors , nonprofits need to invest time into cultivating and maintaining long-lasting relationships, from the first donation onward. With a concrete donor stewardship plan in place, donors will feel more valued and invested in your nonprofit. While you may understand the importance of donor stewardship, it’s not always clear how to take the best course of action.

Public and Nonprofit Management 102

Public and Nonprofit Management Communication Values Retention 102

The Agitator

OCTOBER 5, 2016

A few months ago you might have noticed that, in the US, Millennials (ages 18-34) now outnumber Boomers (ages 51-69) — 75.4 million Millennials to 74.9 million Boomers. Here’s Pew Research on the shift. And of course the tide will steadily build as old buggers like me die off. Without question, a key reason the Boomer generation had so much cultural impact (and some political) in the 60s and 70s was its sheer numbers relative to the rest of the population.

Culture 97

Culture Nonprofit Management Management Nonprofits 97