Selfish Giving
DECEMBER 22, 2008
There aren’t too many posts I write that don’t include some mention of iParty. Along with Ocean State Job Lots –another company I’ll be posting on soon–they’re the backbone of our cause marketing program here at the hospital. . Without them we wouldn’t have started our program, and during the tough times, they keep it going with their support, friendship and the occasional whoopie cushion.
Care2
FEBRUARY 3, 2008
frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Download a Webinar on Converting Donor Leads The Art of Getting ReTweeted Top 8 Social Media Tracking Tools 10 Things Every Nonprofit Should Know About Social Media and Online Communications Nonprofit Benchmarks Studies MEMBER OF Frogloop Home (Hidden Modules) fr
Nonprofit Marketing Blog
DECEMBER 11, 2008
1. INSPIRATION: to touch people, help them envision the amazing possibilities they can be part of. It’s about what they can achieve, not what you need. 2. IMPACT: to compel people to action, show them the tangible difference they can make in the real world. 3. INTIMACY: to close the deal, make it personal. Or get a messager they know and love.
Kivi's Nonprofit Communications Blog
DECEMBER 31, 2008
I did a quick review of my traffic stats for this blog and here are the top ten most visited posts, ending with the most popular: If Social Networking Isn’t Marketing, Why Bother? Moving Your Print Newsletter to Email - 7 Tips. Where to Put Keywords on Your Web Page. Bunches o’ Studies and Stats on Nonprofit Marketing. Notes from “Building Your Online Presence on a Tight Budget&#.
Getting Attention
DECEMBER 23, 2008
Howdy all, I'm off to spend the holidays with my family -- relaxing, sleeping, eating too much and catching up. Can't wait. Hope you have the chance to do the same. Enjoy it. I'll see you in 2009! All the best, Nancy. Tags: Nonprofit Communications.
Sea Change Strategies
DECEMBER 8, 2008
We’ve seen both the willy-nilly panic and the deer in the headlights panic. This Bridgespan article is a good starting place for those still flailing around for direction. Tags: General Interest.
Selfish Giving
DECEMBER 17, 2008
I took some advice from Rich Brooks at Flyte several months back and focused my efforts on three social media sites: Facebook , Linkedin and Twitter. I’m active on all three now, but the one I got on to last is the one I’m spending the most time on these days: Twitter. (You can check my most recent &# tweet&# in the red box on the sidebar.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Selfish Giving
NOVEMBER 24, 2008
Last week while watching “House&# on the USA cable station I saw an ad for an Incredible Hulk comic book Sleepy’s Mattress stores is selling to benefit the American Cancer Association. With over 700 locations nationwide, it wasn’t hard to find a Sleepy’s near my house where I could pick one up. Overall, I think it’s a neat cause marketing program that’s something different from what you traditionally see in stores.
Selfish Giving
DECEMBER 2, 2008
…I just need to check out one more site… Tags: Cause Marketing Links.
Nonprofit Marketing Blog
DECEMBER 19, 2008
Here is my new Fundraising Success column. Thanks to Emma for the tips. I have a really good piece of advice for you. Send a fundraising e-mail the week between Christmas and New Year’s Eve. Dec. 30 and 31 are the biggest online days of the year, in my experience. All those generous procrastinators are just getting their acts together, so your timing is perfect if you send a last-minute reminder at year’s end.
Nonprofit Marketing Blog
DECEMBER 5, 2008
Thanks for being a loyal reader this year! By way of thanks, I wanted to give you a link to the eBook I just helped put together with my colleagues here at Network for Good. It’s a downturn survival guide for online fundraising. Here’s what it’s about: During these uncertain economic times, having an online fundraising strategy is the perfect medicine for a bad economy.
Nonprofit Marketing Blog
DECEMBER 31, 2008
As I’ve said in this space before, there are two secrets to campaigning like Obama—a one-two punch of audience connection and infrastructure to serve the audience. 1. Audience appeal: directly appealing to the personal concerns of your audience. 2. Infrastructure: putting the human and technological engines behind your audience via community-based organizations and via online engagement.
Nonprofit Marketing Blog
DECEMBER 31, 2008
Happy New Year and thanks for reading the blog this year. Life is short, and if you’re taking precious time from your schedule to check the blog from time to time, I hope it’s been helpful to you. Let me know if there’s anything you’d like to see or know that’s not getting coverage here. I am always happy to hear from REAL readers.
Kivi's Nonprofit Communications Blog
DECEMBER 23, 2008
If you’ve been pondering an All-Access Pass to Nonprofit Marketing Guide.com , you only have 8 days left to get 16 weeks instead of the usual 12. Sign up for the pass now and you can attend live or watch recordings of all of these upcoming webinars in 2009 (a al carte registration for the first four webinars in January is now open too): Email Newsletter Essentials for Nonprofits - From Start to Finish.
Getting Attention
DECEMBER 22, 2008
Q: I've been researching software to use for developing marketing collateral. I have researched Adobe PageMaker, Illustrator, QuarkXPres s and more, but just can't seem to determine the best tool for me, our organization and our marketing goals. We currently Microsoft Publisher to design marketing collateral (brochures, one -pagers, etc., but I want to be able to do more with photos and graphics than I am able to do in Publisher.
Getting Attention
DECEMBER 18, 2008
"Make a gift today and I'll double it." That's the "gotta open this one" subject line of the email I received. recently from Michael Stein , nonprofit tech consultant and Idealware board president. Seems Stein and his fellow Idealware board members are putting their money where their mouths are, offering to double any contributions made by year end.
Getting Attention
DECEMBER 17, 2008
You know an idea is big when it bubbles up from various sources at the same time. That's what's been happening today with this one. Putting social media tools to work should be on your "to-do" list for 2009, although you have to take a quick look at what your communications goals are before jumping in. But even if you don't see a strong immediate match with your goals, it makes sense to experiment with a tool or two so you'll be up to speed when the time is right.
Kivi's Nonprofit Communications Blog
DECEMBER 16, 2008
If you are reading this on the blog itself, you’ll see that Nonprofit Communications has a look new. It’s not too far off from the old one, but this new template gives me some additional functionality I was missing before. I’m still playing around with it, so I apologize if the design tumbles around on you a bit. Get All of Our Webinars & E-Courses for $97.
Getting Attention
DECEMBER 15, 2008
Join me, Big Duck's Sarah Durham and brand brain Larry Checco Wed., 12/17 to learn how to make sure your org's brand shines through the deluge of messages and media out there. We'll guide you to do so in this info-packed hour-long webinar sponsored by FundRaising Success , Wednesday, December 17th, 2pm eastern/11 pacific. You'll learn: 1) How to establish a strong, memorable brand for your organization; 2) How to create a powerful tag line that will bolster your organization’s brand; and 3) How
Nonprofit Marketing Blog
DECEMBER 13, 2008
Thanks to my friends at Spitfire , if you need help planning your next big campaign, you’re in luck. Spitfire Strategies and the Communications Leadership Institute (the people who brought you the Smart Chart™ and Discovering the Activation Point™) have just unveiled their newest tool: The Just Enough Planning Guide™. It’s a free online resource that for the first time gives nonprofits and foundations a process for planning successful campaigns.
Kivi's Nonprofit Communications Blog
DECEMBER 12, 2008
The latest edition of the Carnival of Nonprofit Consultants is now available at The Feed by The Hatcher Group. You’ll find posts related to how nonprofits are using all the major social networks (Facebook, MySpace, Twitter) and more. The next edition of the Carnival will be hosted by Joanne’s Nonprofits Blog at About.com and will cover “New Year’s Resolutions for Nonprofits.&# Have some you’d like share?
Kivi's Nonprofit Communications Blog
DECEMBER 12, 2008
Photo by Snapr on Flickr. I’ve published the preliminary schedule for the 2009 Nonprofit Marketing Guide Webinar Series. Full descriptions and registration links are coming soon. I’m negotiating with several speakers, so we’ll be adding even more to the schedule in the coming weeks. During several weeks, we’ll host two webinars, making your All-Access Pass even more valuable.
Nonprofit Marketing Blog
DECEMBER 10, 2008
We recently were lucky enough to have Kim Klein share with Network for Good her wisdom on fundraising. The woman is an entertaining encyclopedia of fundraising smarts. She is really, really good at what she does. If you missed her talk, you can listen to it or read the transcript HERE. Here are four immediate steps she says you can take this December: 1.
Getting Attention
DECEMBER 10, 2008
My husband and I saw Milk last weekend, the astonishing biopic about gay rights activist, Harvey Milk. The film works on multiple levels, illustrating Milk's personal journey from a closeted gay man to the first openly-gay elected public official, as it traces the evolution of a focused, organized gay rights movement. Incredible (but human, like the rest of us) man and an incredible story.
Getting Attention
DECEMBER 9, 2008
The Give List , launched just last week by Allison Fine and Marnie Web , already lists 71 ways to support communities and causes without opening their wallets. It's rough out there right now for all of us, but that means that other folks and organizations need our help more than ever. So incredible minds Fine and Webb put their heads together to shout out for ways gift givers can strengthen lives and communities.
Kivi's Nonprofit Communications Blog
DECEMBER 8, 2008
Photo by terren in Virginia on Flickr. Email subject lines should tell us about the candy (the content), not about the wrapper (vague descriptions or formats, like “Winter Edition of the Newsletter&# ). Last week, in my Nonprofit Marketing Tips newsletter (sign up in left sidebar) , I published some advice on writing the best possible subject lines for your nonprofit’s email newsletters.
Kivi's Nonprofit Communications Blog
DECEMBER 5, 2008
Last night’s episode of The Office , where Jim, Pam, and the other Dunder-Mifflin staff battled it out over how to spend the end-of-year budget surplus brought me back to my days working at both the U.S. Environmental Protection Agency and at a small nonprofit that relied primarily on foundation funding. It really was true: if you didn’t spend everything in your budget and still have a wish list a mile long at the end of the year, they didn’t give you as much money the next yea
Sea Change Strategies
OCTOBER 21, 2008
His title, This Is Not the Time to Ask for Money, kind of says it all. We’ve embarked on a scary fundraising arms race — fuelled by “experts&# who have counseled that we get in early with our asks before everything goes south. And we are tripping over one another to ask ask ask. You can smell the panic in the development departments.
Sea Change Strategies
OCTOBER 20, 2008
Is this you? You are a corporate marketing hotshot or your organization is thinking about hiring a corporate hotshot for a senior marketing, fundraising, or external affairs position. I have seen the scenario many many times. Non-profit hires marketing wunderkind who is expected to transform marketing and fundraising for your group. I mean, if you can sell packaged goods to millions and you have hob-nobbed with the advertising greats, surely selling a do-gooder’s mission is like a walk in
Sea Change Strategies
OCTOBER 17, 2008
In addition to being one of the very smartest people in our business, Sarah juggles two kids and helms M&R’s very significant online consulting operation. Following is a post she made on the Progressive Exchange board that’s quite worth sharing (thanks Sarah for permission!): Many nonprofits share the same goals with regards to paid online media. campaigns.
Care2
OCTOBER 13, 2008
Nonprofits take note: Google Analytics software application has shattered previous barriers to analyzing and optimizing websites. No longer do you have to spend thousands of dollars a year to track how visitors interact with your website. If that sounds too promotional, as if Google paid me to say it (they didn't), well, sorry, but it's true. And it's relevant.
Care2
APRIL 16, 2008
frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Download a Webinar on Converting Donor Leads The Art of Getting ReTweeted Top 8 Social Media Tracking Tools 10 Things Every Nonprofit Should Know About Social Media and Online Communications Nonprofit Benchmarks Studies MEMBER OF Frogloop Home (Hidden Modules) fr
Care2
MARCH 25, 2008
frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Download a Webinar on Converting Donor Leads The Art of Getting ReTweeted Top 8 Social Media Tracking Tools 10 Things Every Nonprofit Should Know About Social Media and Online Communications Nonprofit Benchmarks Studies MEMBER OF Frogloop Home (Hidden Modules) fr
Care2
MARCH 4, 2008
frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Download a Webinar on Converting Donor Leads The Art of Getting ReTweeted Top 8 Social Media Tracking Tools 10 Things Every Nonprofit Should Know About Social Media and Online Communications Nonprofit Benchmarks Studies MEMBER OF Frogloop Home (Hidden Modules) fr
Care2
MARCH 3, 2008
frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Download a Webinar on Converting Donor Leads The Art of Getting ReTweeted Top 8 Social Media Tracking Tools 10 Things Every Nonprofit Should Know About Social Media and Online Communications Nonprofit Benchmarks Studies MEMBER OF Frogloop Home (Hidden Modules) fr
Care2
FEBRUARY 25, 2008
frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Download a Webinar on Converting Donor Leads The Art of Getting ReTweeted Top 8 Social Media Tracking Tools 10 Things Every Nonprofit Should Know About Social Media and Online Communications Nonprofit Benchmarks Studies MEMBER OF Frogloop Home (Hidden Modules) fr
Care2
FEBRUARY 13, 2008
frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Download a Webinar on Converting Donor Leads The Art of Getting ReTweeted Top 8 Social Media Tracking Tools 10 Things Every Nonprofit Should Know About Social Media and Online Communications Nonprofit Benchmarks Studies MEMBER OF Frogloop Home (Hidden Modules) fr
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