Selfish Giving

NOVEMBER 15, 2023

How to do cause marketing with a funeral home.⚰️ The c-store retailers that supported the military on Veterans Day with cause marketing activations. Marketing Your Cause 1. Check out this article , too. The Trevor Project is closing its X/Twitter account because of hate.

Retail 130

Retail Marketing Marketing Food 130

Selfish Giving

MARCH 16, 2022

Look no further than cosmetic retailer Lush , which has released a Knowledge Bath Bomb to support the teaching of truth in history. Marketing Your Cause 1. But what is creating that stickiness of, ‘This is a brand I stand behind. This is a brand I want to be an evangelist for?’" Forget soaking in the tub with this bath bomb.

Retail 130

Retail Production Recruitment Children 130

Selfish Giving

DECEMBER 8, 2021

This week it's why you should use pets in your nonprofit marketing.????? The point is that if persuasion occurs with identification - which I believe it does - you can build a stronger connection with donors by featuring pets in your marketing. Frankly, I could talk about pet marketing all day. Marketing Your Cause 1.

Non-Profits 299

Non-Profits Marketing Marketing Retail 299

Nonprofit Tech for Good

MAY 8, 2023

There’s a lot to learn from them about text marketing. Big brands know that texts have an incredibly high open rate—that’s why many of our favorite retailers have adopted a text marketing strategy. Want to learn more about effective text message marketing? The rules for opting in are different for nonprofits.

Marketing 117

Marketing Marketing Retail Nonprofits 117

Bloomerang

SEPTEMBER 29, 2023

Coordinating an impactful marketing campaign which runs across several channels remains one of the best ways to capture your audience’s attention. So what are some examples of successful nonprofit marketing campaigns? So what are some examples of successful nonprofit marketing campaigns? ’s message.

Marketing 101

Marketing Marketing Health Charitable Contribution 101

Selfish Giving

DECEMBER 2, 2009

This week kicks-off the 6th year that Rhode Island-based Ocean State Job Lots will sell cause marketing pinups to benefit cancer care at my hospital. For all the different types of point-of-sale programs my cause marketing team executes this one is perhaps the simplest. There are no cross-promotions with other retailers.

Retail 196

Retail Food Marketing Marketing 196

Selfish Giving

APRIL 13, 2022

That case study you have on your retail partner will work great with other retailers. An iconic retailer that raised hundreds of millions for charities, including over $100 million for St. Marketing Your Cause 1. Senior Marketing & Communications Manager, Action for Healthy Kids , Chicago or Remote ($68k - $75k) ????

Retail 130

Retail Insurance Public and Social Policy Public and Nonprofit Management 130

Selfish Giving

OCTOBER 28, 2020

Ok, not really, but let's pretend because it's like day 845 of 2020 and I'm ready to lose my s**t): "Joe, I love cause marketing sooooo much. What's the perfect costume for a cause marketer?" To commemorate a defining moment in the history of cause marketing , dress up as the Statue of Liberty.??. Marketing Your Cause 1.

Retail 130

Retail Marketing Marketing Food 130

Selfish Giving

DECEMBER 24, 2017

I read everything: fiction, history, biography, marketing, technology, memoir, old books, new books etc. For now, here are five books I read that helped me improve as a cause marketer. Reengineering Retail: The Future of Selling in a Post-Digital World. I'll say it again: the future of cause marketing is content marketing.

Retail 133

Retail Marketing Marketing Technology 133

Nonprofit Marketing Insights by GlobalOwls

AUGUST 21, 2023

The Role of App Development in Digital Marketing In today’s fast-paced digital era, smartphones have seamlessly integrated into our daily lives, shaping how we interact and seek services. Hence, in this article, we’ll dive into the important role that app development plays in digital marketing. So, let’s get started.

Marketing 90

Marketing Marketing Production Retail 90

Nonprofit Marketing Insights by GlobalOwls

SEPTEMBER 19, 2023

AI and the Omni-Channel Marketing Ecosystem: A Comprehensive Guide In today’s rapidly evolving digital landscape, businesses are facing the challenge of reaching customers across a multitude of channels and devices. In the modern marketing landscape, omni-channel is no longer a luxury but a necessity.

Marketing 52

Marketing Marketing Ethics Retail 52

Selfish Giving

DECEMBER 7, 2017

Source: Wall Street Journal There's a fascinating article in this week's Wall Street Journal on how discount retailer Dollar General is thriving in rural America. And its $22 billion market value eclipses the largest U.S. If you want more cause marketing success, focus on these three things: brand, brand, brand. Brand Matters.

Retail 100

Retail Marketing Marketing Children 100

Selfish Giving

JANUARY 3, 2017

10 Best Cause Marketing Promotions of 2016 from Selfish Giving Welcome to my annual 10 Best Cause Marketing Promotions of 2016. As always, it was a great year for cause marketing. I Post On Great Cause Marketing Every Week. We saw what a retailer could do when it closed its stores on Black Friday. Please try again.

Marketing 214

Marketing Marketing Retail Food 214

Selfish Giving

NOVEMBER 20, 2013

I found these two examples of bad cause marketing on the same day! The other example of bad cause marketing comes from Walmart. A Cleveland newspaper asked the question: ”Is the food drive proof the retailer pays so little that many employees can’t afford Thanksgiving dinner? That’s a first.

Marketing 248

Marketing Marketing Retail Food 248

Selfish Giving

MAY 13, 2020

So use this interactive tool from Google to identify fast-rising retail categories and go after them! Marketing Your Cause 1. Cause Marketing Specialist, East Tennessee Children's Hospital (Knoxville, TN) 3. Consumer behavior is changing changing rapidly and unpredictably, right? Brilliant idea! Cool Jobs in Cause 1.

Retail 130

Retail Children Food Health 130

Selfish Giving

JULY 28, 2021

I'm clutching my pearls) of a retailer asking for a donation at the register! Point of sale isn't a violation of the "social contract" between customer and retailer. File this under "eternal cause marketing truths." Marketing Your Cause 1. Don Draper explains why nostalgia marketing is so, so effective.

Retail 130

Retail Marketing Marketing Children 130

Selfish Giving

AUGUST 23, 2016

Today on CauseTalk Radio , Megan Strand and I talk to Chris Noble , CEO of Matchfire , a marketing and technology company for business and social impact, about key trends in cause marketing, including the power influencers, content marketing and employee engagement. Trends in cause marketing: Snapchat, Pokemon Go!,

Marketing 180

Marketing Marketing Retail Homelessness 180

Nonprofit Marketing Insights by GlobalOwls

OCTOBER 26, 2023

Revolutionizing Marketing: How AI Advertising Companies Are Changing the Game In the current landscape of digital domination, the world of marketing is constantly evolving. This article explores how these advertising companies are changing the game and shaping the future of marketing.

Advertising 52

Advertising Marketing Marketing Retail 52

Selfish Giving

SEPTEMBER 30, 2013

Today on the For Momentum Blog , I have a new post : Apple’s 5S, iOS 7 Has Plenty of Goodies for Cause Marketing. iBeacon is “micro-location” because it’s designed to work in a physical location (like a store) with your phone – specifically your retail apps. I highlight a few in my blog post.…

Retail 249

Retail Marketing Marketing Production 249

Selfish Giving

APRIL 18, 2018

inally, fast food cause marketers could learn a thing or two from their meat and onion-scented candle. ??The My experience is that craft breweries tend to be ahead of the curve on adopting cause marketing and recognizing the value of working with nonprofits. ??You Marketing your cause ??. ??Why Brain food ????

Retail 100

Retail Children Food Technology 100

Fundraising Leadership

JUNE 2, 2023

Her path leading to her extensive expertise in manufacturing, technology, marketing and innovation may seem a far stretch for someone who dreamed of a life in the fashion industry, but not so much when you dig deep into her roots. “ According to Globe Newswire, “The global electric passenger cars market size will reach around $2.1

Manufacturing 98

Manufacturing Marketing Marketing Leadership 98

Nonprofit Marketing Insights by GlobalOwls

JUNE 22, 2023

Businesses are confronted with many digital assets, including images, videos , documents, and marketing materials. Example 2: E-commerce retailer DAM was implemented by an e-commerce retailer with a vast assortment of product images, videos, and marketing assets to surmount their asset management challenges.

Management 97

Management Retail Collaborations Advertising 97

Selfish Giving

OCTOBER 7, 2010

This week has been all about doing cause marketing right (Ok, and staying out of court ), and I’m thrilled to share with you what another Six Figure Cause Marketing graduate, Julie Nations , has created. The Ellie Fund right here in Massachusetts has created an online cause marketing program called Give5Get15.com.

Marketing 250

Marketing Marketing Retail Activism 250

Selfish Giving

JULY 3, 2019

The retailer is also introducing a special edition flag t-shirt featuring a purple background. An interesting WSJ article on the partnership of a wildlife conservation nonprofit, a luxury retailer and model and Jordan Barrett. Marketing Your Cause 1. Marketing Your Cause 1. Check out who's getting a $25k donation.

Retail 113

Retail Public and Nonprofit Management Marketing Marketing 113

Pam Moore

NOVEMBER 23, 2017

Many business and marketing leaders miss out on tapping into the power of the online shopping holidays and events to increase sales, brand awareness and most importantly connect with their audience. Too many times they think it's just for the big online and offline retailers. .… either you are ready or you’re not!

Marketing 165

Marketing Marketing Retail Advertising 165

Nonprofit Marketing Insights by GlobalOwls

JULY 25, 2022

Marketing Tricks for Medical Healthcare Products. Do you want to market Medical Healthcare Products? Organic marketing is a long-term endeavor; it is a marathon, not a race. There are many ways hospitals, healthcare facilities, and healthcare products retailers can optimize their current marketing strategy.

Healthcare 52

Healthcare Medical Production Marketing 52

Selfish Giving

JANUARY 29, 2019

Go cause marketing! ?? Looking for a long-term retail bet? These retailers are Amazon -proof and should top your prospect list. The company is also linking the effort to a cause marketing program in support of Girls Inc. Great story on niche retailer Tractor Supply that caters to the "rural lifestyle." Go Patriots!

Retail 100

Retail Marketing Marketing Advertising 100

Selfish Giving

JULY 29, 2020

the future of retail. Of course, we're most interested in talking about the future of retail as it relates to our favorite topic, corporate partnerships. Here are the suggested readings: Remarkable Retail: How to Win & Keep Customers in the Age of Digital Disruption [Book by Steve Dennis. Marketing Your Cause.

Retail 130

Retail Food Values Management 130

Selfish Giving

JANUARY 7, 2018

Years ago when I was writing Cause Marketing for Dummies , Joanna and I had to write a short section on product licensing. My early opinion on product licensing persisted until I met Rachel Leber , the owner of Be Well Brands (BeWellBrands.com) a cause marketing licensing agency. But what about retailers? Some items (e.g.

Production 187

Production Manufacturing Retail Nonprofits 187

Selfish Giving

NOVEMBER 22, 2010

Thanks and Giving has been a significant cause marketing program for St. Retail is retail. So many retailers dismiss cause marketing because they think their clients are too upscale or it won’t mix well with their brand. Retail is retail. Jude Children’s Research Hospital.

Retail 200

Retail Marketing Marketing Children 200

Selfish Giving

NOVEMBER 8, 2023

My goal is to show them how to recruit event sponsors and cause marketing partners. Larger nonprofits with corporate partnership teams have multiple people working on partnerships in business development, marketing, and account management. Don't be afraid of cause marketing. Marketing Your Cause 1. Know your scale.

Environmental 130

Environmental Food Retail Recruitment 130

Selfish Giving

OCTOBER 30, 2019

Discount retailers are an excellent area of growth for corporate partnerships. Here's why they are one of the fastest growing retail sectors. Nice to see a cause marketing campaign involving da Twittah. Marketing Your Cause. The inside scoop on the marketing strategy of Bombas - yeah, the BOGO sock maker ??-

Retail 100

Retail Marketing Marketing Food 100

Selfish Giving

SEPTEMBER 8, 2010

I’m glad John Haydon introduced me to Danny Brown , because he’s given me a great idea on how to extend my retail point-of-sale programs to Facebook where I can get “likes&# for my nonprofit and my retail partners. Danny’s starting point is getting offline retail coupons online to Facebook.

Retail 191

Retail Marketing Marketing Values 191

Selfish Giving

JANUARY 22, 2020

I've already found several examples of cause marketing programs, like the one above, between Sunrays Citrus and Save the Children. But I would love to learn about YOUR campaigns with produce providers, suppliers, retailers and consumers. Marketing Your Cause 1. What a great time to escape the cold of Boston's winter! ??????

Retail 130

Retail Marketing Marketing Children 130

Selfish Giving

MAY 17, 2016

Joe's plans for raise money for the JWFL at the Cause Marketing Forum Conference. Where you can find Dipjar: 650 locations. The sophisticated anti-theft device on Dipjar: a cord! How Dipjar makes money. Which were quickly squashed by Megan!) What's been the best use of Dipjar? What's been most successful?

Retail 154

Retail Activism Marketing Marketing 154

Selfish Giving

OCTOBER 20, 2009

I call this active cause marketing (ACM). Some retailers see it as pestering the customer. They practice what I call passive cause marketing (PCM). While this approach won’t raise as much money as an active pinup program, it’s a hundred times better than most passive cause marketing programs I see.

Activism 245

Activism Marketing Marketing Food 245

Selfish Giving

AUGUST 23, 2012

Today, Megan and I chat with Jenna Reck of Target who explains Give With Target, the retailer’s first-ever initiative that combines cause with back to school marketing, giving $2.5 million in grants as well as $2.5

Retail 189

Retail Marketing Marketing 189