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The Psychology Behind Corporate Giveaways: Why Do They Work?

Nonprofit Marketing Insights by GlobalOwls

The Psychology Behind Corporate Giveaways: Why Do They Work? Here’s a look at the key psychology principles that make promotional products an effective marketing and branding strategy. Beyond being mere free items, corporate giveaways also harness the psychological principle of reciprocity.

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Zero-Problem Philanthropy

Stanford Social Innovation Review

Having opportunities to play and laugh is as essential as being able to participate in political and religious life, own property, and engage in work. Developing Healthy Individuals “Positive psychology is the scientific study of what makes individuals and communities thrive.”— Nussbaum’s framework is not a flawless template.

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Neuromarketing Explained

NonProfit Hub

Neuromarketing is based on insights from psychology and neuroscience, helping organizations get to know their audience and to learn the best motivational approaches to encourage giving. This proactive approach is often used in infomercials, motivating the audience to buy products again. This approach is called neuromarketing. .

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How to Make the Ask of a Gift in a Will Less Scary

iMarketSmart

2] More than that, the reality of our own death is a serious psychological problem. It provides motivation. We’ll be announcing our board participation at the banquet. The motivation isn’t about death. 52] It tested 24 bequest gift descriptions among nearly 10,000 participants. Simple answer. Live on after death.

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How to build deeper connections with your donors using surveys

iMarketSmart

Psychology studies show the same thing. Journal of Experimental Social Psychology , 76, 67-75.] Psychological Science, 26 (2), 231-236. [6] Psychological Science, 26 (2), 231-236, 234. [7] Psychological Science, 18 (9), 803-809. [9] In absence of money: a field experiment on volunteer work motivation.

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3 Big Reasons Why An ‘Ask’ Is Mostly About Your Donor’s Hero Story (Not Your Organization’s)

iMarketSmart

These establish motivation from the main character’s original identity. Without this, even a catastrophic threat won’t motivate action. To motivate dramatic action, the problem must be disruptive. Otherwise, it won’t motivate action. 26] This combination motivates action. The narrative arc. The inciting incident.

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Honoring and Supporting Women of Color Leaders

Stanford Social Innovation Review

In particular, women of color leaders have expressed that the current climate—marked by the COVID-19 pandemic, racial reckoning, and organizational challenges—has taken an immeasurable toll on their psychological, physical, and emotional well-being.