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Optimizing SaaS Product Pages: A Practical SEO Guide

Nonprofit Marketing Insights by GlobalOwls

Optimizing SaaS Product Pages: A Practical SEO Guide In today’s world, having an online presence is crucial for businesses, especially for software as a service (SaaS) companies. The product pages of SaaS products play a role in attracting customers and persuading them to take action.

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Building Sustainable Value Chains From Hemp and Flowers

Stanford Social Innovation Review

One part of the problem is structural: Because industry value chains are both fragmented and globalized, even organizations that operate on a global scale find it difficult to effect change in conservation, at the industry level. Examples abound. A second part of the problem is that consumption is driven by unsustainable desires.

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13 ways you kill your productivity

Jeff Brooks

Staying on task and productive. Here are some of the ways we do that, from the Publication Coach Blog, at How to kill your productivity : Overestimate the amåount of time you have. Underestimate the value of small actions. Do one thing at a time if you want to be most productive. We find ways to be unproductive.

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Newsletter: 3 Value Scales to Determine What Matters to Partners ?? ; Court Dismisses Challenges to CVS’s Donation Checkout Program??? ; 2,000 Year-Old Marketing Advice That’s Still True Today

Selfish Giving

Image via winnifredxoxo on Flickr This month's thought-provoking article in the Harvard Business Review is titled 3 Ways to Determine What Your Customer Really Values. Let's change the title to 3 Ways to Determine What Your PARTNER Really Values and see what we can learn about corporate partnerships. ⚖️ Commoditized vs Customized.

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When It Comes to Promoting Prosperity, Production Beats Consumption

Stanford Social Innovation Review

In this sense, many international development philanthropies are neglecting the most powerful route to prosperity: productive employment in a thriving economy. Historically, these resources have only materialized when countries have achieved massive expansions of economic productivity and opportunity. The empirical record is clear.

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The Rise of In-Home Product Testing: Revolutionizing Consumer Research

Nonprofit Marketing Insights by GlobalOwls

The Rise of In-Home Product Testing: Revolutionizing Consumer Research Imagine being able to test new products in the comfort of your own home. Just you, using the product like you normally would. This is the power of in-home product testing (IHUT), and it’s revolutionizing the way companies do consumer research.

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The Art of Fostering Employee Satisfaction and Productivity

Nonprofit Marketing Insights by GlobalOwls

The Art of Fostering Employee Satisfaction and Productivity In the ever-evolving world of business, where competition is fierce and market dynamics constantly change, the success of any organization hinges significantly on its ability to foster employee satisfaction and productivity.