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Why your job is to get donors to talk to themselves
Your job is not to come up with words and images that will persuade or convince people to give.
No!
Instead, your job is to come up with words and images that will inspire people to persuade or convince themselves to give.
You cannot make people do anything.
Inspiring self-talk is the key.
It’s only when people talk to themselves that they make decisions.
Therefore, your job is to engage donors in a way that inspires self-talk that makes them feel good.
The right kind of engagement at the right time will make your job easier.
After they convince themselves to give, you’ll just have to facilitate the transaction.
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>>Resource: Donor Offer Value Checklist
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Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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Donors come to your nonprofit because they believe in your mission. They stay with you because you prove yourself worthy of their trust and commitment. Transparency and dependability are key. When you say you’re going to do something, be true to your word. Arborist Golden Co