Kivi's Nonprofit Communications Blog
JANUARY 10, 2024
As nonprofit marketers, we are constantly using the laws of psychology and sociology, sometimes without even realizing it. “The purpose of psychology is to give us a completely different idea of the things we know best.” ” – Paul Valéry Let’s dig into a few examples of how the disciplines tie in well. .”
NonProfit Quarterly
SEPTEMBER 28, 2023
We sat down with clinician and advocate Rebecca Weston to talk about climate psychology, movement journalism, and the responsibility of journalists and clinicians to connect to the emotional impacts of the climate crisis. What is climate psychology? That’s one big part of what climate psychology does. “
The Charity CFO
AUGUST 8, 2022
Moreover, from a human behavior standpoint, the psychology of fundraising doesn’t appear to make sense. And yet, people across cultures and contexts give generously to organizations that share their values. . So, what forces explain fundraising psychology? The Psychology of Fundraising. A Sense of Duty.
Nonprofit Megaphone
APRIL 17, 2023
The real challenge lies in retaining those donors over the long-term and increasing their lifetime value. This is where understanding the psychology of giving comes into play. They also feel valued and part of your organization’s community. In this article, we will explore 18 tips to help non-profits achieve these goals.
Clairification
NOVEMBER 13, 2023
That’s what we reviewed in Part 1 of this two-part series, where I described research from Robert Cialdini, author of the seminal Influence: The Psychology of Persuasion , and the newer book, Pre-Suasion: A Revolutionary Way to Influence and Persuade , and discussed how you might apply this research to your fundraising strategies.
Nonprofit Marketing Insights by GlobalOwls
NOVEMBER 15, 2023
The Psychology Behind Corporate Giveaways: Why Do They Work? Here’s a look at the key psychology principles that make promotional products an effective marketing and branding strategy. Beyond being mere free items, corporate giveaways also harness the psychological principle of reciprocity. appeared first on GlobalOwls.
NonProfit Quarterly
FEBRUARY 16, 2023
Image Credit: itsnnnoa on unsplash.com Nonprofit facilities communicate, and we need to be more conscious, thoughtful, and vocal about what they say about who and what our organizations value. Considerable research documents the positive physiological and psychological effects that sound architectural design has on wellbeing.
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