We use cookies to ensure that we give you the best experience on our website. By continuing to use this site, you agree to our use of cookies in accordance with our Privacy Policy.
Privacy Overview
Login
Your Role
Challenges You Face
results
Learn
Resources
Company
Value
Too many nonprofits fail to inspire people to give because they don’t understand value.
An exchange of money from supporters to nonprofits only occurs when a clear value proposition is presented helping them justify the expense.
People will pay to feel good.
It is essential that donors see that they will feel good as a result of their giving. The warm glow is among the most powerful of incentives.
Too many nonprofits fail to make supporters feel good.
Lots of nonprofits aren’t getting people to give (or give again) because the value proposition they present simply isn’t strong enough. People aren’t seeing that they can feel good as a result of their giving.
Nonprofits need to do something different.
Nonprofits need to think of themselves as value providers. Give enough value to people, especially major donors, and you’ll get more support. Start there. Increase the value. Make them feel good. Then, you will generate more donation dollars.
Are your offers worthwhile? Check out our donor offer value checklist!
LIKE THIS BLOG POST? LEAVE YOUR COMMENTS BELOW AND/OR SHARE IT WITH YOUR PEERS!
Subscribe
Login
0 Comments
Get the book!
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
Get smarter with the SmartIdeas blog
Subscribe to our blog today and get actionable fundraising ideas delivered straight to your inbox!