NonProfit Leadership Alliance

JANUARY 3, 2023

One of the best ways to maximize your ROI on outreach is to cultivate your digital presence through marketing. While digital marketing is usually associated with the for-profit world, your social impact organization has just as much to gain from having a strong online identity. Collaborate with nonprofit influencers.

Marketing 197

Marketing Marketing Collaborations Public and Nonprofit Management 197

Concord Leadership

NOVEMBER 2, 2021

As the Senior Content Marketing Manager for Personify’s Wild Apricot and MemberClicks products, this is the question always on Kerry McCreadie’s mind. Their goal is to help nonprofits, associations, and clubs discover the solutions that solve their most frustrating pain points—while growing and retaining their member base.

Associations 52

Associations Leadership Production Management 52

Nonprofit Tech for Good

SEPTEMBER 10, 2020

Written by Findjoo , this is the first post in a series of three about best practices in digital marketing and fundraising for membership organizations and associations. In other cases, you can divide contacts based on which part of your association they are with. Running an organization can be a big challenge.

Associations 117

Associations Management Technology Values 117

NonProfit Hub

JANUARY 24, 2020

Similar to how nonprofit organizations implement donor retention strategies , associations work to keep members renewing each year. . No association is the same, so there isn’t one universal strategy that will maximize your association membership. Creating a dedicated association website. Contact the association.

Associations 60

Associations Retention Values Management 60

Bloomerang

SEPTEMBER 29, 2023

Coordinating an impactful marketing campaign which runs across several channels remains one of the best ways to capture your audience’s attention. So what are some examples of successful nonprofit marketing campaigns? So what are some examples of successful nonprofit marketing campaigns?

Marketing 101

Marketing Marketing Health Charitable Contribution 101

NonProfit PRO

JUNE 1, 2023

NonProfit PRO, in collaboration with the Direct Marketing Association of Washington (DMAW) and the Association of Fundraising Professionals, Washington, D.C. AFP-DC) is excited to announce the launch of BridgeTECH, an event designed to empower nonprofits with cutting-edge technology solutions.

Collaborations 235

Collaborations Associations Technology Nonprofits 235

NonProfit Hub

SEPTEMBER 10, 2020

For instance, a modern, well-designed website will help your association: Boost brand awareness. With a website that’s wholly representative of your association, you can build a strong online identity as well as strengthen brand recognition within your industry. The best association websites go beyond visuals and prioritize content.

Associations 56

Associations Marketing Marketing Management 56

Selfish Giving

JANUARY 5, 2022

Marketing Your Cause 1. Five of the best not-for-profit marketing campaigns to win The Drum Awards in 2021. Associate Director of Philanthropy - Corporate & Community Giving, University of Kentucky , Lexington, KY ($48k - $81k) 4. This brand will skip Super Bowl LVI this year and donate the money to Covid support.

Public and Nonprofit Management 130

Public and Nonprofit Management Marketing Marketing Homelessness 130

Bloomerang

SEPTEMBER 30, 2022

Today’s question comes from a nonprofit employee who wants advice on how to ask donors to pay associated credit card fees with purchases and donations. . This, of course, is the donation amount minus the fair market value of goods and services you will be providing (e.g., drinks, appetizers, meal, entertainment).

Associations 84

Associations Retail Values Fundraising 84

NonProfit PRO

JANUARY 6, 2023

Yodelpop announced the launch of RaiserSync and YourMemberSync, two easy-install integrations for HubSpot Marketing Hub. These integrations allow nonprofits and associations to connect Raiser's Edge NXT donor management system or YourMembership association management system to HubSpot's marketing automation software.

Associations 216

Associations Management Marketing Marketing 216

Nonprofit Marketing Insights by GlobalOwls

APRIL 25, 2024

Unveiling the Future of Marketing: Trends, Tools, and Tech In the ever-evolving landscape of marketing , staying ahead of the curve is crucial for businesses aiming to thrive in the digital age. Let’s delve into the dynamic world of marketing to uncover the trends, tools , and technologies that are shaping its future.

Marketing 52

Marketing Marketing Ethics Technology 52

Get Fully Funded

MAY 9, 2024

While your nonprofit likely has an individual or team dedicated solely to moves management and major giving, your marketing efforts can also play a role. In this guide, we’ll explore how marketing can level up your major gift strategy and some of the most effective strategies to use. Here’s how marketing can assist with each step: 1.

Marketing 52

Marketing Marketing Public and Nonprofit Management Participation and motivation 52

Selfish Giving

JUNE 28, 2023

Their post reminded me that just three years ago, cause marketing attorney extraordinaire Karen Wu of Perlman & Perlman fame ? How to do cause marketing with a business trying to get employees to return to the office. Marketing Your Cause 1. Marketing Your Cause 1. I ❤️ this rant from marketer Amanda Natividad. #1

Governance 130

Governance Marketing Marketing Charitable Organizations 130

Selfish Giving

JANUARY 18, 2023

But some are attacking this cause marketing campaign for going too far and being too "woke." Marketing Your Cause 1. 25 nonprofit marketing statistics for 2023. Nonprofits could learn a thing or two from the NFL’s Helmets Off marketing strategy. Others are criticizing the campaign for not going far enough.

Marketing 130

Marketing Marketing Law Governance 130

Selfish Giving

DECEMBER 8, 2021

This week it's why you should use pets in your nonprofit marketing.????? The point is that if persuasion occurs with identification - which I believe it does - you can build a stronger connection with donors by featuring pets in your marketing. Frankly, I could talk about pet marketing all day. Marketing Your Cause 1.

Non-Profits 299

Non-Profits Marketing Marketing Retail 299

Selfish Giving

OCTOBER 4, 2013

consumers bought a product associated with a cause over the last 12 months, increasing 170% since 1993. 89% is likely to switch brands to one associated with a cause, given comparable price and quality, jumping nearly 35% since 1993. 94% of Hispanics are likely to switch brands to one associated with a good cause (vs.

Marketing 275

Marketing Marketing Environmental Associations 275

Selfish Giving

JUNE 29, 2022

If so, can nonprofits learn from how stadiums market naming rights opportunities to corporations? Do they get permission to use something - like your logo or tagline - on their packaging or in their marketing? Purchased-triggered donations are a punching bag for cause marketing critics. Marketing Your Cause 1. I can help.

Marketing 130

Marketing Marketing Public and Nonprofit Management Advertising 130

Nonprofit Marketing Insights by GlobalOwls

FEBRUARY 6, 2024

Market Realities: Staying Informed in Dynamic Conditions In a rapidly evolving business environment, staying informed about market realities is crucial for adapting and thriving amidst dynamic conditions. Building a network of reliable industry connections can yield essential market insights and foster mutual growth.

Marketing 52

Marketing Marketing Collaborations Technology 52

Nonprofit Tech for Good

MAY 24, 2022

The reports listed below offer much-needed data to help your nonprofit craft its 2022-23 digital marketing and fundraising strategy. Published by Nonprofit Marketing Guide. Published by the Association of Fundraising Professionals. If you would like to suggest a report be added to the list, please contact Heather Mansfield.

Non-Profits 124

Non-Profits Marketing Marketing Fundraising 124

Selfish Giving

MAY 3, 2023

What marketing materials should we focus on for building new partnerships?" Marketing Your Cause 1. Opinion: Why harnessing trends is the future of marketing. This is on trend for me as I think nonprofits should be taking trends more seriously in their marketing 2. Are you coming??? Sign up for the Q&A session here.

Marketing 130

Marketing Marketing Foundations Food 130

Selfish Giving

MARCH 2, 2022

It's the only online conference for nonprofits that focuses on corporate philanthropy (grants), sponsorships, employee volunteerism, workplace giving and cause-related marketing, all in one space! *?? Marketing Your Cause 1. 8 counterintuitive marketing strategies that actually work. SPONSOR* ?? Good to know, Kris! ??

Volunteerism 130

Volunteerism Volunteerism Non-Profits Marketing 130

Nonprofit Marketing Insights by GlobalOwls

MARCH 9, 2024

Maximizing Your Business Potential: The Advantages of Managed IT Services in the New Jersey Market In today’s fast-paced digital world, businesses need to harness the power of technology to stay competitive and maximize their potential.

Management 52

Management Marketing Marketing Insurance 52

Selfish Giving

MARCH 15, 2023

How to do cause marketing with self-storage companies. Marketing Your Cause 1. Director, Corporate Sponsorships, The New York Racing Association , Elmont, NY ($130k - $140k) 2. ✍️ Partnership Notes 1. In 2022, Storage Gives met its goal of providing more than 500,000 meals to people in need and raised more than $150,000.

Marketing 130

Marketing Marketing Recruitment Universities 130

Nonprofit Marketing Insights by GlobalOwls

MARCH 2, 2021

Non-Profit Marketing: How to Win Supporters and Donors Online. A special guest post by Michael Akinlaby to help nonprofits, NGOs and Social Enterprises utilize the power of content marketing to win supporters and donors online. And here’s the reason: The charity sector lacks enough marketers who specialize in nonprofit marketing.

Non-Profits 145

Non-Profits Marketing Marketing Social Enterprise 145

Marketing for the Modern Nonprofit

AUGUST 17, 2022

Marketing effectiveness can be hard to measure, but we all face increased pressure to understand it and report on it. Where is your marketing working? Ultimately, marketing effectiveness equates to marketing maturity. In this episode, I talk with one of my favorite marketers, Rachel Clemens. Get your copy here.

Marketing 78

Marketing Marketing Associations Leadership 78

Nonprofit Tech for Good

JANUARY 19, 2022

Digital marketing and fundraising trends are constantly evolving and conferences provide an essential training opportunity for nonprofit professionals to learn from their peers and spark their creativity. The list below of digital marketing and fundraising conferences is in flux and it will be updated regularly. Location: Atlanta, GA.

Marketing 125

Marketing Marketing Fundraising Fundraising 125

Nonprofit Marketing Insights by GlobalOwls

JANUARY 13, 2024

The AI Revolution in Marketing: From Targeting to Telepathy The marketing landscape has undergone a seismic shift in recent years. Gone are the days of mass-market advertising and generic messaging. Today, the savvy marketer wields a potent weapon: artificial intelligence (AI).

Marketing 52

Marketing Marketing Technology Production 52

The Chronicle of Philanthropy

JANUARY 11, 2023

Downtown Boise The Downtown Boise Association ran about 100 events a year before the pandemic shuttered much of its work. It has used a tax credit to market the return of those events and ensure their quality. By Drew Lindsay.

Associations 207

Associations Marketing Marketing Nonprofits 207

NonProfit PRO

AUGUST 8, 2022

Did you know that Data Axle Nonprofit’s James Purtle and Amy Braiterman are speaking at the Association of National Advertisers conference next week?

Advertising 244

Advertising Associations Marketing Marketing 244

Fundraising Leadership

JUNE 2, 2023

Her path leading to her extensive expertise in manufacturing, technology, marketing and innovation may seem a far stretch for someone who dreamed of a life in the fashion industry, but not so much when you dig deep into her roots. “ There is a lot of talk about work/life balance, but it’s not balance, it’s harmony.”

Manufacturing 98

Manufacturing Marketing Marketing Leadership 98

Kivi's Nonprofit Communications Blog

AUGUST 9, 2023

If you’re like many nonprofit marketers I know, you’re all about making a positive impact in the world through your work. As a nonprofit marketer, it isn’t rare for us to encounter various challenges – from tight deadlines and competing priorities to limited resources. Connecting with these groups works wonders.

Health 75

Health Marketing Marketing Nonprofits 75

Nonprofit Marketing Insights by GlobalOwls

MARCH 12, 2024

AI Ethics in Marketing: Addressing Bias, Privacy, and Transparency Challenges in AI-Powered Campaigns In recent years, artificial intelligence (AI) has become an integral part of marketing strategies, revolutionizing how businesses engage with consumers.

Ethics 52

Ethics Marketing Marketing Culture 52

Selfish Giving

NOVEMBER 20, 2013

I found these two examples of bad cause marketing on the same day! As first reported in Nonprofit Quarterly , a New Mexico company sponsored a Coyote Kill Contest this weekend, saying that half the proceeds will go to the Children’s Outdoor Adventure Association. The other example of bad cause marketing comes from Walmart.

Marketing 248

Marketing Marketing Retail Food 248

Nonprofit Marketing Insights by GlobalOwls

JULY 31, 2023

The Power of Online Reputation: Leveraging Social Media Marketing to Manage and Enhance Your Brand’s Image Social media is central to any modern marketing campaign. Chapters Data-Driven Social Media Marketing Data is the backbone of social media marketing and reputation management.

Management 98

Management Marketing Marketing Ethics 98

Selfish Giving

NOVEMBER 9, 2022

A lot of people associate 4-H with agriculture and the raising and showing of animals, but they also teach sewing,” my contact at JOANN explained. Four creative partnerships redefining cause marketing. Marketing Your Cause 1. Sewing is a key component of the 4-H curriculum. “A Because, let's face it, you belong together. ???? ??

Curriculum and Teaching 130

Curriculum and Teaching Activism Agriculture Marketing 130

Nonprofit Tech for Good

APRIL 14, 2021

The reports listed below offer much-needed data to help your nonprofit, NGO, or charity craft your 2021-22 digital marketing and fundraising strategy. Published by the Association of Fundraising Professionals. Published by Nonprofit Marketing Guide. For Nonprofits Worldwide: 1. Published by the Blackbaud Institute.

Non-Profits 136

Non-Profits Marketing Marketing Fundraising 136

NonProfit Leadership Alliance

MAY 14, 2024

Whether you’re fundraising for an alumni/ae association or an animal shelter, external economic factors can greatly impact your campaign’s success. How about marketing costs? There are plenty of free nonprofit marketing and fundraising tools you can try. How can it affect nonprofits? Increased operational costs.

Fundraising 130

Fundraising Fundraising Nonprofit Leadership Technology 130