Thu.Sep 21, 2023

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5 Ways to Give Your Nonprofit’s Email Newsletter a Makeover

NonProfit PRO

When marketers think of their email newsletters, they may be placing too much emphasis on “news” and not enough on the “letter” aspect, and Ann Handley, chief content officer at MarketingProfs, sees this as an opportunity. Here are five email newsletter makeover tips that she shared.

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With 200,000 Nonprofits Rated, the New Charity Navigator Aims High, Falls Short

The Chronicle of Philanthropy

Once obsessed with bloat and overhead, the nonprofit evaluator wants to judge impact and more. Data, however, is hard to come by. By Drew Lindsay Once obsessed with overhead, the evaluator wants to judge impact and more. Data, however, is scarce.

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How to Tell Real Stories About Impact

Stanford Social Innovation Review

By Annie Neimand Organizations want to tell stories about their impact to ensure people understand what they do, why they do it, and why they should continue to be funded to do it. But most organizations do not tell stories with a beginning, middle, and end, with conflict and resolution, or with characters and settings. These are fundamental narrative elements for sharing compelling stories, and yet on their websites or annual reports, organizations tend to share vignettes and profiles, not stor

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Can a Grant-Making Competition Stop Rich Donors From Getting Cold Feet?

The Chronicle of Philanthropy

Inside Lever for Change’s $1 billion philanthropic haul. By Alex Daniels JUST Community The nonprofit Just Community provides coaching and offers business loans to encourage women entrepreneurs to save money. Just Community was in the running for a $10 million Lever for Change challenge in 2021, which it did not get, but other grants followed because of the exposure the nonprofit received from being a finalist.

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How To Cultivate Community Affinity Throughout The Generosity Journey

Speaker: Tim Sarrantonio, Director of Corporate Brand

This session will dive into how to create rich generosity experiences that foster long-lasting relationships. You’ll walk away with actionable insights to redefine how you engage with your supporters—emphasizing trust, engagement, and community over transactional giving models. 🤝 Industry expert Tim Sarrantonio will explore data-backed strategies to engage supporters as active participants in a community that values their contributions and shared ideals.

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Young People Are Filing Lawsuits—Is This the Future of Climate Action?

NonProfit Quarterly

Image Credit: Our Children’s Trust The group of plaintiffs walk forward through a crowd, supporters applauding and members of the press snapping photographs on every side. The plaintiffs are smiling, and they are young. This group of 16 plaintiffs, all between the ages of five and 22, just won “one of the strongest decisions on climate change ever issued by a court,” according to the Washington Post.

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A crash course on trends analysis using Candid’s Foundation 1000 data set 

Candid

One of the most common reasons people analyze Candid’s grant data is to understand year-over-year giving trends in the sector. To do so, it’s easy to assume that the best place to start is with as much data as possible. So, you may be surprised to learn that when we do trends analyses at Candid, we often don’t start with our full data set. Instead, we rely on a data set called the Foundation 1000.

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Nonprofit Email Deliverability Is Pretty Bad: Here Are 10 Steps to Help

Kivi's Nonprofit Communications Blog

I briefly touched on this in Get Your Email List Ready for Year-End Fundraising NOW , but email deliverability for nonprofits is not great right now. According to Validity’s 2023 Email Deliverability Benchmark Report , over 16% of emails from nonprofits either go to spam or don’t get delivered at all. That may not mean much to you, but if you look at the chart below that’s towards the bottom of this deliverability chart broken down by industry.

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Thrown In the Deep End

NonProfit Quarterly

Click here to learn more about this new series from Edge Studios , and follow @npquarterly and @offthehookshorts on social to see episodes of “Off the Hook” as they are released. (Scenes of Saphia in Greece.) SAPHIA: Remember how I said Greece is a hub of communalism? Well, on this trip, the communalism began before I arrived. Every summer for the last three years, I’ve spent about a month in Greece with my boyfriend and his family.

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[Recordings] Earn a 2023 Certificate in Digital Marketing & Fundraising

Nonprofit Tech for Good

The next series of webinars required to earn a Certificate in Digital Marketing & Fundraising from Nonprofit Tech for Good starts March 27, 2024, but if you would like to earn the certificate in 2023 — you can purchase the notes and recordings from the last series presented in August and September 2023: [$30] August 23 Recording: Website & Email Marketing Best Practices [$30] September 6 Recording: Online Fundraising Best Practices [$30] September 20 Recording: Social Media Best Practic

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Falling Into Clairity Click-it: Nonprofit Links + Free Resources

Clairification

Are you doing what you said you wanted to do? If you want to be a poet, write poetry. Every day. Show us your work. If you want to do improv, start a troupe. Don’t wait to get picked. If you want to help animals, don’t wait for vet school. Volunteer at an animal shelter right now. If you want to write a screenplay, write a screenplay. If you want to do marketing, find a good cause and spread the idea.

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How to Design a Seamless & Personalized Digital Donor Journey

Speaker: Tim Sarrantonio

The average nonprofit uses five or more different software platforms to create their donor’s journey, making the experience clunky and disjointed. If you want to design a magical online giving experience for donors, making their journey as seamless as possible is key. In this webinar with expert Tim Sarrantonio, you’ll learn the fundamental steps to create an immersive and personalized online giving experience for your donors.

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How to Host a Fun and Successful Movie Night Fundraiser

Donorbox Nonprofit

Whether you’re showing a comedy, thriller, or romance movie, there are some things to keep in mind when you’re hosting a movie night fundraiser. A little planning beforehand will ensure a smooth and successful event – that raises money, too! In this article, we’ll walk you through everything you need to know to boost attendance […] The post How to Host a Fun and Successful Movie Night Fundraiser appeared first on Nonprofit Blog.

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Building Your Personal Brand as a Student: Tips for Effective Online Presence

Nonprofit Marketing Insights by GlobalOwls

Building Your Personal Brand as a Student: Tips for Effective Online Presence Building a successful brand requires deep analysis and good knowledge of your target audience. As a rule, it can be quite time-consuming, yet it always pays off when you start to understand how to make things unique and still fit the needs of those you wish to target. Since most personal brands these days revolve around the digital realm, the key is creating an effective online presence across several social media plat

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Join us at the Social Media Strategy Summit next week!

Care2

Join us at this year's Social Media Strategy Summit and don’t forget to use the code: Care2 for a 20% discount on registration!

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Project Management in Digital Marketing: Best Practices and Tools

Nonprofit Marketing Insights by GlobalOwls

Project Management in Digital Marketing: Best Practices and Tools In the world of Digital Marketing, it is easy to get carried away with creating multiple social media strategies and campaigns for various brands across various industries, and forget important elements of the project. These elements include goal and status tracking, deadline setting, proper team synergy, effective budgeting, and other factors.

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The Pedestrian Safety Crisis in America

NonProfit Quarterly

Image credit: Clem Onojeghuo on Unsplash Pedestrian deaths in the United States have surged, reaching numbers unseen not just in the past few years, but in decades. Pedestrian deaths rose by about 54 percent between 2010 and 2020. The number of pedestrians struck and killed by vehicles reached—and then surpassed—a 40-year high in 2021, according to the latest national data released by the Governors Highways Safety Association, a nonprofit representation of US state and territorial highway sa

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4 Things to Consider When Consolidating Small Business Debt

Nonprofit Marketing Insights by GlobalOwls

4 Things to Consider When Consolidating Small Business Debt Taking on corporate debt helps finance expansion. Many small companies, particularly startups, require loans or financing to operate. The SBA estimates that 25% of small enterprises are funded through loans and credit. Businesses with several debts to different accounts or organizations may benefit from debt consolidation.

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