4 Direct Mail Pitfalls Your Nonprofit Should Avoid
NonProfit PRO
JUNE 12, 2023
Direct mail is effective, but your efforts could fall flat with one misstep. Here are four potential direct mail pitfalls to avoid in your next direct mail campaign.
NonProfit PRO
JUNE 12, 2023
Direct mail is effective, but your efforts could fall flat with one misstep. Here are four potential direct mail pitfalls to avoid in your next direct mail campaign.
The Chronicle of Philanthropy
JUNE 12, 2023
By Eden Stiffman Demand for help has outstripped philanthropic giving as more states have restricted abortion rights, says Oriaku Njoku, head of the National Network of Abortion Funds.
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NonProfit PRO
JUNE 12, 2023
As leaders, we know being patient and understanding with team members helps improve morale and overall team effectiveness. But it's equally essential for leaders to give themselves the same kindness and understanding.
The Chronicle of Philanthropy
JUNE 12, 2023
By Maria Di Mento Plus, Omaha investor Wally Weitz gives $25 million to University of Nebraska Foundation, former Pawsox owner Madeleine Mondor gives Providence College $10 million for nursing, and two other nonprofits landed big gifts.
Speaker: Tim Sarrantonio, Director of Corporate Brand
This session will dive into how to create rich generosity experiences that foster long-lasting relationships. You’ll walk away with actionable insights to redefine how you engage with your supporters—emphasizing trust, engagement, and community over transactional giving models. 🤝 Industry expert Tim Sarrantonio will explore data-backed strategies to engage supporters as active participants in a community that values their contributions and shared ideals.
NonProfit PRO
JUNE 12, 2023
GiveCampus has acquired Community Funded, a provider of crowdfunding technology. The combination of these two mission-driven companies will expand the reach and power of social fundraising to even more schools.
Ann Green
JUNE 12, 2023
It’s time to put yourself in your donor’s shoes. What kind of experience are you giving them when they interact with your organization? Is it good, bad, or somewhere in between? Let’s look at some of the different aspects of fundraising and donor communication to see what kind of experience you’re giving your donors. The Fundraising Appeal Experience Your donor receives an appeal from you.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
MNA Association
JUNE 12, 2023
It’s hard to believe we are more than a month out from the 2023 Legislative Session and significant bills – such as HB 2, the budget bill – are still unresolved. But the dust has settled on most issues – and below you will find a recap of how the session played out relative to MNA’s policy agenda. TLDR; Many anti-nonprofit proposals this session stemmed from negative perceptions of nonprofits.
Nonprofit Marketing Insights by GlobalOwls
JUNE 12, 2023
Best Ways To Maximize Lead Generation in 2023 Lead generation is crucial for the success of any business looking to grow its customer base and increase revenue. Check out practical strategies to help businesses maximize their lead-generation potential. Traditional lead generation methods are gradually being replaced by advanced marketing technologies that offer more efficient and effective strategies to maximize lead generation.
Foundation Group
JUNE 12, 2023
Choosing your board of directors is one of the most important steps you'll take in ensuring your nonprofit's success. Read our best practices here!
Momentum Nonprofit Partners
JUNE 12, 2023
Memphis-based nonprofit organization plans to become Tennessee’s state nonprofit association Momentum Nonprofit Partners has announced plans to expand throughout Tennessee to serve as the first statewide nonprofit association. The organization’s goal in the expansion is to provide consistent public policy support, advocacy, and research for the entire Tennessee nonprofit sector at the state and federal level.
Speaker: Tim Sarrantonio
The average nonprofit uses five or more different software platforms to create their donor’s journey, making the experience clunky and disjointed. If you want to design a magical online giving experience for donors, making their journey as seamless as possible is key. In this webinar with expert Tim Sarrantonio, you’ll learn the fundamental steps to create an immersive and personalized online giving experience for your donors.
Stanford Social Innovation Review
JUNE 12, 2023
By Enoch Li & Daisy Rosales The applause at the conference was enthusiastic, and the ambiance, reflective. Hands shot up in the air with question after question: “Can you say more about how it felt when you were depressed?” “What can we do if our CEO is not supportive of employee well-being?” “My friend has bipolar, how can I support him?
Bloomerang
JUNE 12, 2023
Create a donor experience that strengthens supporter relationships. According to the Association of Fundraising Professionals, the average donor retention rate in the U.S. is around 45 percent. As nonprofits work on strengthening donor relationships to improve retention, there has been an increased focus on the donor experience. While there are many facets to the donor experience, a simple yet impactful way to enhance this is by giving them access to their own personalized portal.
Non Profit AF
JUNE 12, 2023
[Image description: The silhouette of an adult and a child, holding hands, walking toward the horizon, during sunrise or sunset.
Blue Avocado
JUNE 12, 2023
A tale of transformation and innovative thinking from Motley Zoo Animal Rescue, which shares the lessons they’ve learned and how they overcame obstacles to create a sustainable, community-focused animal rescue system. The post We may be a Motley Crew, but We’ll Adapt to You: 8 Tenets of Holistic Community Engagement for Nonprofits appeared first on Blue Avocado.
Veritus Group
JUNE 12, 2023
Last week, the Oklahoma Sooners softball team won the College World Series after an impressive season. They were exciting to watch, even for someone who is not a huge softball fan (please don’t tell my softball coach husband). As I was watching one of their games last week, the team began to pull ahead, and […] The post What Softball Can Teach Us About Fundraising appeared first on Veritus Group.
Momentum Nonprofit Partners
JUNE 12, 2023
Memphis-based nonprofit organization plans to become Tennessee’s state nonprofit association Momentum Nonprofit Partners has announced plans to expand throughout Tennessee to serve as the first statewide nonprofit association. The organization’s goal in the expansion is to provide consistent public policy support, advocacy, and research for the entire Tennessee nonprofit sector at the state and federal level.
Jeff Brooks
JUNE 12, 2023
There are a couple of fundraising approaches that get a lot of attention these days. Blogs, webinars, and conferences might be giving you the impression these things are fundraising magic. I'm glad these things are getting more attention. It means more fundraising is better than it was. But they aren't quite magic. At least not until you really get them right. 1.
Top Nonprofits
JUNE 12, 2023
Are you presenting at an upcoming nonprofit conference? Perhaps your organization has empowered you to share your mission as the designated storyteller for your cause. This can be an exciting yet nerve-wracking opportunity. Planning a successful conference presentation goes beyond just hitting your primary talking points. To drive your message home, it’s important to think of original, unexpected ways to connect with and engage your audience on a deeper level.
Nonprofit Leadership Podcast
JUNE 12, 2023
You will remember that we had previously spoken to Allyson Fryhoff of Amazon Web Services, who explained how AWS provides many tech tools to nonprofits. Today, Allyson is back along with Sarah Wilber of the Kennedy Center. The Kennedy Center was the winner of the 2022 AWS Imagine Grant Award. Sarah shares how winning this grant and working with AWS has made an impact on her organization.
Nonprofit Marketing Insights by GlobalOwls
JUNE 12, 2023
How To Advertise A Green Event For Your Business Eco-friendliness is on-trend. If you’re hosting a green event, your advertising efforts must capitalise on the current climate (pun intended). After all, consumers want businesses to be more sustainable today. Business partners are also raising their standards, and the government is adjusting their expectations based on all the green goals that they’re setting in the industry.
iMarketSmart
JUNE 12, 2023
Something’s missing. You might have noticed. The last few posts played the primal-giving game.[1] But they didn’t focus on heroes. Now, it’s time to get back to the “one big thing” in fundraising: Advance the donor’s hero story. The heroic donation is an ideal. It’s an extreme form of philanthropy. The principles from the primal-giving game can still apply.
Nonprofit Marketing Insights by GlobalOwls
JUNE 12, 2023
Social Media Advertising: Targeting Strategies to Reach Ideal Audience Generating optimal results through social media advertising is an art. Check out the tactics to reach your ideal audience and generate results through your ads campaign. Social media is an amazing marketing tool to enhance your brand awareness, connect with your target audience, and generate leads.
Marketing for the Modern Nonprofit
JUNE 12, 2023
Guest post by Anne Stefanyk, Founder and CEO of Kanopi Studios For both businesses and nonprofits, modern marketing thrives through multiple channels. A prospective donor sees an ad for your nonprofit’s campaign on social media, clicks the link to your website, then signs up for your email newsletter, eventually leading them to donate. This is a common example of how nonprofit organizations leverage multichannel marketing to raise funds and serve their communities.
Clairification
JUNE 12, 2023
The single most important lesson I ever learned. Begin with the why. Always. If you don’t, you’re likely to work very hard and not achieve much of value. Why? Because you didn’t begin your endeavor by asking yourself: “What’s the value in this work upon which I’m about to embark?” “Why am I doing this?” This may be the most powerful strategy in your entire toolbox.
Fundraising Leadership
JUNE 12, 2023
Issue 231 — June 12, 2023 Are you ready for the 2023 Power Up Concert and Conference, as always on Women’s Equality Day August 26? Learn about it and get your super early bird tickets her e. I am excited to invite you to join in this pivotal moment to seize opportunities in the wake of pandemic recovery. The last 3 years have exacerbated disparities and revealed fault lines in our culture.
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