Selfish Giving
AUGUST 16, 2012
This is a guest post from Erin Palmer. Erin is a writer and editor for the University Alliance. She writes about nonprofit and public sector topics relevant to Villanova University’s Master of Public Administration degree. The areas covered in the MPA curriculum help improve nonprofit management. Teenagers can be pretty apathetic. Adults may blame it on the technology that.
Nonprofit Marketing Blog
AUGUST 21, 2012
The Chronicle of Philanthropy yesterday published loads of data on giving patterns among American donors. You can search for your specific community giving here. The research is based on tax returns from people claiming charitable deductions. Among the most interesting findings: 1. The rich aren’t richly generous. Says the Chronicle, “Middle-class Americans give a far bigger share of their discretionary income to charities than the rich.
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Nonprofit Tech for Good
AUGUST 5, 2012
For the mobile social media manager, Instagram is a must-download photo-sharing smartphone app – and with more than 80 million users who to date have shared over four billion photos – its quickly becoming a community that early adopter nonprofits have added to their regular list of must-do’s. The social networking component of Instagram is smartphone-based and most of the interactions you have will occur in the palm of your hand as you share your nonprofit’s story on the
Fundraising Coach
AUGUST 24, 2012
Today’s news is reporting Lance Armstrong’s decision to not fight the doping charges. Many are saying he’s basically admitting he’s guilty. Herein lies one of the biggest challenges for nonprofits that are branded around a personality. Nonprofits with personality are wonderful to work with and find it easier to gain supporters.
Speaker: Tim Sarrantonio, Director of Corporate Brand
This session will dive into how to create rich generosity experiences that foster long-lasting relationships. You’ll walk away with actionable insights to redefine how you engage with your supporters—emphasizing trust, engagement, and community over transactional giving models. 🤝 Industry expert Tim Sarrantonio will explore data-backed strategies to engage supporters as active participants in a community that values their contributions and shared ideals.
Fundraiser Ideas
AUGUST 1, 2012
Fundraising is critical to your organization. Without successful fundraising campaigns, programs, activities, and equipment are oftentimes cut from the budget. However, not all fundraising ideas work for all groups. Following are 9 great fundraising ideas for when everything else hasn’t worked. Fundraising Letter – Sometimes all you have to do is ask.
The Agitator
AUGUST 22, 2012
In the Chronicle of Philanthropy Holly Hall just covered a new study finding that older women (Boomer and older) are more generous than older men, other key factors held constant (similar incomes, number of children, education level). The study, Women Give 2012 , was done at the Women’s Philanthropy Institute at Indiana University’s Center on Philanthropy.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Nonprofit Marketing Blog
AUGUST 30, 2012
A blog reader sent me the following letter this week. I agreed to protect the source, so I’m not sharing names. Development directors: look how important your job is - and how critical execution proves to be! Talk about penny wise, pound foolish… Katya, You often stress the importance of timely thank you’s, and as a donor, I can say that I really do notice how quickly I get an acknowledgement for a donation.
Nonprofit Tech for Good
AUGUST 31, 2012
Each Friday through the end of 2012 I am going to donate $10 to one of my Favorite Nonprofits in the hopes of inspiring others to donate more often. If you are a nonprofit, please help me get the word out about #FundraisingFriday to your supporters. Hopefully you’ll be able to convert a few fans, followers, and friends into donors. If you donate $10 to your favorite nonprofit, please post the name and website of the nonprofit below.
Get Fully Funded
AUGUST 23, 2012
You know that saying “If it ain’t broke, don’t fix it”? Well, it’s time to fix what’s broken with your newsletter. Yep, without even seeing it, I can tell you that there are very likely some things you need to change with your print or email newsletter. I’ve heard from many donors that they don’t even look at newsletters anymore, even if it comes from their favorite nonprofit.
Kivi's Nonprofit Communications Blog
AUGUST 21, 2012
In yesterday’s post, I told you that I suspect that the reason online givers seem to be one-hit-wonders has less to do with online givers being fickle and more with nonprofits not yet figuring out how to do online donor retention well. I promised to share what happened when I gave online gifts to 20 national nonprofits at the end of 2011. Did I get the kind of online communications that would lead to another online gift?
Speaker: Tim Sarrantonio
The average nonprofit uses five or more different software platforms to create their donor’s journey, making the experience clunky and disjointed. If you want to design a magical online giving experience for donors, making their journey as seamless as possible is key. In this webinar with expert Tim Sarrantonio, you’ll learn the fundamental steps to create an immersive and personalized online giving experience for your donors.
The Agitator
AUGUST 29, 2012
Hopefully the 47% of Agitator readers who were ‘on the job’ in the 20th Century do! Karin Kirchoff of MINDset Direct discussed telemarketing — “the ugly, redheaded stepchild of fundraising and acquisition” as she put it — in a recent FundRaising Success webinar. Here’s a report on what she had to say about how to use this ’70s and ’80s channel today.
Selfish Giving
AUGUST 15, 2012
Purchase-triggered donations is a long name for a simple cause marketing promotion. When shoppers buy a product or service from a business a portion or percentage of the sale is donated to a good cause. A recent example I came across is this promotion from the makers of 5-Hour Energy. Living Essentials, the marketer of.
Nonprofit Marketing Blog
AUGUST 6, 2012
1. KNOW YOUR DONOR: Capture information on how your donors gave and what appeal they are supporting. Did they give in response to a special appeal or at an event? Were they asked to donate by one of your donor champions who was running a race to raise money for your cause? You need these details to properly thank and cultivate them. 2. ALWAYS THANK YOUR DONORS: Always.
Fundraiser Ideas
AUGUST 15, 2012
Cheerleading squads rely on fundraising for a variety of items including new uniforms and travel costs for competitions. Fundraising can make or break a season, so every cheerleading organization can benefit from successful fundraising. Following are the top ten cheerleading fundraising ideas. Spirit calendar. One of the most profitable cheerleading fundraising ideas is to put together a spirit calendar with a picture of the squad for each month of the year.
Get Fully Funded
AUGUST 23, 2012
You know that saying “If it ain’t broke, don’t fix it”? Well, it’s time to fix what’s broken with your newsletter. Yep, without even seeing it, I can tell you that there are very likely some things you need to change with your print or email newsletter. I’ve heard from many donors that they don’t even look at newsletters anymore, even if it comes from their favorite nonprofit.
Kivi's Nonprofit Communications Blog
AUGUST 13, 2012
You’ve probably been cautioned to avoid using social media as a fundraising tool and to focus instead on donor “engagement” – which will someday lead to fundraising opportunities. But when? What about all of those nonprofits using social media to raise money right now? Can you create a social media strategy that does both? I think you can, and that’s what I’ll be talking about when I present a workshop called Social Media: Your On-Ramp to Future Fundraising at the annual conference
The Agitator
AUGUST 5, 2012
In case you were running short of ideas on how to use your cell phone, here are some ideas from the rest of the cell phone population, courtesy of Pew Research. In a store : 38% of cell owners used their phone to call a friend while they were in a store for advice about a purchase they were considering making. 24% of cell owners used their phone to look up reviews of a product online while they were in a store. 25% of adult cell owners used their phones to look up the price of a product online w
Selfish Giving
AUGUST 29, 2012
A lot of people ask me how they can get into companies such as Target, Starbucks and Walmart. I tell them don’t bother and instead focus on companies such as iParty, Ocean State Job Lots and Finagle a Bagel. If they live outside New England they have no clue what I’m talking about because these businesses don’t operate in their area.
Nonprofit Marketing Blog
AUGUST 9, 2012
As you know, I believe giving is best approached through social rather than market norms. What do I mean by that? Social norms are governed by values of community selflessness and altruism. When we are primed to give based on social norms, we donate because we want to make a difference and help others. Market norms are governed by calculated self-interest.
Fundraising Coach
AUGUST 14, 2012
While I miss my old school Franklin Planner, I love the convenience of my Google Calendar. Over the years, I’ve developed some unconventional uses for my calendar. Here are 6 of them. Non-family birthdays: I’ll start with the most banal first: birthdays. Whenever I learn of a birthday of a friend, client, or most anyone, I put it in my calendar.
Nonprofit Tech for Good
AUGUST 7, 2012
Back in 2009 I wrote up 10 tips for managing social media burnout and taking my own advice, I am going offline for three weeks. On vacation… in remote areas in a distant land… viewing wildlife (hopefully)… and 100% offline. No smartphone. No tablet. No work. Just a camera, a couple of good books, and a journal, a pen, and a glue stick.
Kivi's Nonprofit Communications Blog
AUGUST 16, 2012
Last week, I asked for your thoughts on how your newsletter has changed , including how your organization’s use of social media has affected your newsletter, whether print or online. Of the 299 people who had answered this particular question when I pulled the data yesterday, a third said that social media had little to no effect , because. the organization wasn’t using social media much or at all, the audiences for the newsletter and for social media were very different, or. the org
The Agitator
AUGUST 2, 2012
You bet it is! I recently received this email from Charity: Water. This organization just keeps impressing me over and over. Click below to watch the video. Rachel’s Gift. One Year Later. Call me a marshmallow, but it got me crying. See how long you last. Tom.
Selfish Giving
AUGUST 20, 2012
Pete Wright, the producer of CauseTalk Radio, moonlights as an instructor for Marylhurst University and asked Megan Strand and me to join him for a class on – what else – cause marketing. Here’s Pete’s description of the class.
Nonprofit Marketing Blog
AUGUST 17, 2012
A week ago I posted on the question, should you give your donors gifts ? I got a big response via email. Many people wrote to say they agreed, and that the advice offered reflected their own experiences as fundraisers. A few even told me that their most consistent donors typically decline the gifts they offer. And a bunch wrote me with more questions.
Fundraising Coach
AUGUST 28, 2012
[Warning: rant in progress]. Stop it with the excuses. The timing is never perfect. There are always reasons to put off asking people to support your nonprofit. And that is a sure way to get your nonprofit bankrupt. If your nonprofit is doing important work, people will want to fund it. But they won’t come to that conclusion all by themselves.
Sea Change Strategies
AUGUST 15, 2012
Yes I stole that from National Lampoon. But there’s a point to be made. Getting and holding your audience’s attention is harder than ever. The latest research says we experience 5,000 marketing messages on a typical day. That’s 5,000 taps on the shoulder demanding your focus. Your brain is a miracle of mental filtration. Faster than Mitt Romney can say “Obamacare” we cast 99.9% of those shoulder taps into cognitive oblivion.
Kivi's Nonprofit Communications Blog
AUGUST 15, 2012
I taught “So What and Who Cares, Part I: How to Make Your Messaging More Meaningful and Memorable” today for our All-Access Pass Holders. In Part II next week, I’ll apply what we discussed to home pages and Facebook pages of several Pass Holders. ( Want to join us? Today’s recording will be available tomorrow afternoon, and Part II takes place on August 23.).
The Agitator
AUGUST 6, 2012
If you said ‘the donor relationship’ you’d be wrong! Well, not entirely, The Agitator would still give you a B+. But as he answers with respect to all marketing in his post, The circles of marketing , Seth Godin would say … The Product. As Godin says: “When the thing you sell has communication built in, when it is remarkable and worth talking about, when it changes the game–marketing seems a lot easier.
Selfish Giving
AUGUST 30, 2012
Today, Megan and I chat with Sarah Harris , Vice President & Founder of Incite , about her firms work with nonprofits and companies on cause marketing partnerships. We also discuss Incite’s new whitepaper: The Cause Marketing Triangle: A New Approach to Cause Marketing. Finally, Sarah talks about her recent trip to Africa and how it reinforced that cause always comes before the marketing.
Nonprofit Marketing Blog
AUGUST 15, 2012
When someone signs up to receive emails from you, what’s the first thing you send? Do you just add them to your e-newsletter distribution? Or do you actually welcome them? Don’t neglect the most important emails - the first ones you send! My colleagues Allison Schwalm and Caryn Stein have created a nifty mini-guide (free with registration ) that provides all the details on how to do this right.
Get Fully Funded
AUGUST 7, 2012
I bet you have more needs at your nonprofit than you can shake a stick at. You have programs that need to be funded, special projects to undertake and maybe equipment or vehicles you’d like to have. Sometimes you can get a foundation to fund those particular needs, but most of the time, the most effective and efficient use of your time is creating a major gifts campaign to raise that money.
Getting Attention
AUGUST 15, 2012
As the VP of Communications and Marketing at the Case Foundation, guest blogger Allie Burns is charged with spreading the word about the Foundation’s great work with the ultimate goal of mobilizing more people to make giving a part of their everyday lives. Earlier this summer, we at the Case Foundation officially declared our intention to Be Fearless in our efforts to drive social change—with the hope that the philanthropic and nonprofit sectors would join us in a dialogue about how we can all e
Kivi's Nonprofit Communications Blog
AUGUST 23, 2012
Every nonprofit communicator wants an answer to this question! My generic advice — knowing nothing about your organization — is monthly bare minimum and really more like twice a month. You should step it up beyond that to more like weekly if. you need people to do lots of things (you have lots of calls to action, like events or volunteer opportunities). people count on you for frequent updates or timely information in a fast-moving field (this applies to advocacy orgs in particular).
The Agitator
AUGUST 8, 2012
Too many direct response fundraisers, many of whom should know better, continue to resort to acquisition techniques that only serve to camouflage the erosion and dry rot destroying long-term donor performance and value. Whether it’s the over-use of premiums or the increasing dependence on cooperative databases ( see piece in Direct Marketing News ), the amount of money spent on boosting acquisition campaign results strikes me as the height of short-sighted tactics and irresponsible fiscal folly.
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